Meeting demand and unleashing potential (authoritative release), adopting multiple measures for consumption | Green | Demand
Recently, the General Office of the State Council forwarded the Measures on Restoring and Expanding Consumption issued by the National Development and Reform Commission. On the afternoon of July 31st, the State Council Information Office held a routine policy briefing for the State Council, and relevant department heads introduced the relevant situation.
Forming a comprehensive policy system to promote consumption
"The 'Measures' consist of six aspects and 20 policy measures, aiming to further meet the consumption needs of residents and unleash consumption potential through optimizing policy and institutional design. The' Measures' will form a comprehensive policy system to promote consumption with key policies in various fields and categories. Li Chunlin, Deputy Director of the National Development and Reform Commission, introduced the main content of the 'Measures'.".
One is to stabilize bulk consumption. The Measures clearly propose to optimize car purchase restrictions according to local conditions, smooth the circulation of the second-hand car market, and strengthen financial support for car consumption. Support the demand for rigid and improved housing, and enhance the consumption of home decoration, home furnishings, and electronic products.
The second is to expand service consumption. Guide various regions to optimize catering establishments and extend operating hours according to local conditions, support the sustained recovery of catering consumption, and drive employment. Optimize the approval process for performance and competition activities, and increase the supply of cultural, sports, and leisure consumption. Gradually include eligible "Internet plus" medical services into the scope of medical insurance payment.
The third is to promote rural consumption. The Measures propose policies such as promoting green products to rural areas, improving rural e-commerce and express logistics distribution systems. Vigorously developing rural tourism, encouraging characteristic products to enter cities, promoting rural areas to undertake more urban consumption needs, and improving the consumption capacity of rural residents.
The fourth is to expand new types of consumption. Enrich application scenarios, accelerate the digital transformation of traditional consumption, promote the integration and application of new generation information technology with more consumer fields, and actively develop the green and low-carbon consumption market.
The fifth is to improve consumer facilities. Effectively improving and enhancing consumption conditions, helping the public to consume and shop more conveniently, quickly, and comfortably.
Sixth, optimize the consumption environment. Comprehensively carry out the action of reassuring consumption and improve service standards in key consumption areas. Orderly breaking down institutional barriers and implicit barriers, and continuously improving long-term mechanisms to promote consumption.
"At present, the circulation cost of commodity consumption in rural areas is relatively high, the supply of service consumption is relatively scarce, the consumption environment is still not satisfactory, and the overall consumption level is relatively low." Li Chunlin said that in order to further tap into the potential of the rural consumption market, efforts will be made from multiple aspects. For example, in terms of housing and home consumption, we will continue to promote the project of improving the quality and safety of rural houses, carry out activities to bring green products to the countryside, encourage and guide areas with conditions to provide appropriate subsidies for the bringing of green smart home appliances to the countryside, the exchange of old appliances for new ones, and the consumption of green building materials. For example, in terms of smooth rural logistics, we will vigorously develop rural live streaming e-commerce and instant retail, and improve the county-level and rural three-level express logistics distribution system.
"Continuously expanding employment and promoting residents' income growth are effective means to improve their consumption ability, enhance their willingness to consume, and unleash their consumption potential." Li Chunlin said that he will implement employment priority policies, strengthen employment assistance for disadvantaged groups, promote more low-income groups to enter the middle-income group, promote basic synchronization between income growth and economic growth, and enhance residents' consumption willingness through improving their consumption ability.
Enhance the consumption of home decoration, home furnishings, and electronic products
In terms of improving the consumption of home decoration, home furnishings, and electronic products, the Measures propose measures such as promoting smart home appliances, integrated home appliances, and functional furniture, enhancing the level of smart and green home furnishings, utilizing new technologies such as ultra-high definition video, virtual reality, and flexible display, promoting supply side technological innovation and upgrading of electronic products, supporting the consumption of wearable devices and intelligent products, and creating new scenarios for electronic product consumption applications.
Smart home appliances are the main development direction of the household appliance industry and also the current consumption hotspot. In the first half of this year, enterprises in the home appliance industry achieved a revenue of 914.5 billion yuan, a year-on-year increase of 7.1%.
In promoting the upgrading and value-added enhancement of smart home appliances, the Ministry of Industry and Information Technology has focused on three aspects of work. He Yaqiong, Director of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, introduced this: firstly, to improve the overall efficiency of the industrial chain and promote integrated development; The second is to strengthen digital empowerment transformation, build a number of intelligent manufacturing demonstration factories, excellent scenes, and 5G factories, and support the industry to launch more scenario based, intelligent, and serialized home appliance products, such as intelligent sleep, bathroom, whole house systems, fashionable consumer small appliances, home service machines, etc; The third is to strengthen data mining and promote the open development and positive interaction of industries. In addition, promoting the interconnection and interoperability of product data across brands, enterprises, and terminals, allowing consumers to have a more convenient experience of using smart home appliances.
Since 2022, the overall global demand for consumer electronics has been weak. How to restore and expand the consumption of electronic products and promote the high-quality development of the consumer electronics industry?
He Yaqiong introduced the main measures to be taken: to study and formulate policy documents to promote the high-quality development of the audiovisual and electronic industry, guide enterprises to create scenarios such as smart life audiovisual, immersive in car audiovisual, and smart commercial displays, and create new consumer demands; Implement policy documents such as virtual reality and smart health and elderly care, and enrich the effective supply of products; Carry out a series of actions to facilitate the internal circulation of consumer electronics, support enterprises in applying new materials, technologies, and processes, focus on developing high-quality audiovisual electronic products, increase the proportion of mid to high end products, and continue to carry out the "three products" action for consumer electronics, accelerating the "global launch" of innovative products; Intensify efforts to promote consumption and accelerate the release of consumption potential for specific groups such as the elderly and the young.
Enriching cultural and tourism consumption, promoting cultural, entertainment, sports, and exhibition consumption
In terms of expanding service consumption, the Measures propose measures such as "expanding catering service consumption", "enriching cultural and tourism consumption", "promoting cultural and sports exhibition consumption", and "improving health service consumption".
"During the May Day holiday, both travel distance and consumption activity reached historic highs, and the number of domestic tourists and income have exceeded the same period in 2019. Since the summer, the tourism market has continued to show a strong recovery momentum." said Miao Muyang, Director of the Industry Development Department of the Ministry of Culture and Tourism. Since now, residents' tourism demand has been concentrated and released, leading to a significant increase in tourism travel.
Miao Muyang stated that in order to continuously unleash the vitality of cultural and tourism consumption, efforts will be made from two aspects. On the one hand, efforts should be made to improve the policy environment. Research and formulate several measures to further stimulate the potential of tourism consumption and promote high-quality development of the tourism industry, formulate an action plan for improving domestic tourism quality, and further enrich the supply of high-quality products. On the other hand, we should focus on the construction of platform carriers. Initiate the construction of a new batch of national cultural and tourism consumption demonstration cities, national level tourism resorts, 5A level scenic spots, nighttime cultural and tourism consumption clusters, tourism and leisure blocks, etc; Guide various regions to carry out the construction of 24-hour living circles and new consumption clusters, and promote the deep integration of culture, commerce, tourism, and sports; Continuously carry out nationwide cultural and tourism consumption promotion activities, and enrich consumer welfare measures.
Since the beginning of this year, the Ministry of Commerce has organized a series of consumer promotion activities and achieved positive results. "The Ministry of Commerce has designated this year as the 'Consumer Boosting Year', and has carried out various consumer promotion activities around 6 major themes, 12 exhibitions, and 52 consumption scenarios. Currently, it has launched five major theme activities, including the National Consumer Promotion Month, Green Consumption Season, and International Consumption Season, as well as 31 consumption scenarios." said Xu Xingfeng, Director of the Market Operation and Consumer Promotion Department of the Ministry of Commerce.
Xu Xingfeng stated that the Ministry of Commerce will further implement and refine the "Consumption Boosting Year" activities based on the "Measures": focusing on key areas, organizing activities such as the Hundred Cities Linkage Automobile Festival and the New Energy Vehicles Going to Countryside in Thousands of Counties and Towns; Enriching the content of the activity, encouraging various regions to combine regional and seasonal characteristics, highlighting scene innovation, and meeting the consumption needs of residents for summer vacation, outdoor sports, night life, etc; Promote cross-border integration, launch characteristic scenes such as healthy consumption, warm autumn homes, and joyful New Year celebrations; Give full play to the role of the exhibition, and work with all parties to continue to host key exhibitions such as the 6th China International Import Expo, China International Liquor Expo, China International Sugar and Wine Expo, and China Green Food Expo.
Restoring and expanding consumption cannot be achieved without a good consumption environment. Kuang Xu, Director of the Law Enforcement and Inspection Bureau of the State Administration for Market Regulation, stated that the market supervision department will continue to improve regulatory mechanisms, consolidate the foundation of the consumer environment system, strengthen regulatory enforcement, purify the market consumption environment, comprehensively carry out actions to ensure safe consumption, enhance consumers' sense of gain, "strive to create a safe consumption environment, and promote the improvement and expansion of consumption quality."
