Mark new dots in the cultural and tourism industry, create a concentric circle for a better life
This is a beautiful encounter between audiences from all over the world; This is a grand date for the cultural and tourism industry; This is a city embracing the passion of "poetry and distance"
In September in Tianjin, the autumn breeze is refreshing and the fragrance of osmanthus is fragrant. More than 2000 cultural and tourism exhibitors from around the world gathered at the National Convention and Exhibition Center, with a total exhibition area of 120000 square meters for various characteristic cultural and tourism projects, once again breaking a new historical record.
Iterative optimization of equipment to enhance configuration
"What is the lithium battery capacity of this car?" "Is it gasoline or diesel?" "What are the relevant traffic rules and parking requirements?"... When I saw Yu Ning, she was surrounded by a group of audience questions, "I didn't expect everyone to be so enthusiastic before coming!" "
As Yu Ning, who led the team to participate in the exhibition, her task is to showcase to the audience the three RVs that her company, Tangshan Yate Special Vehicle Co., Ltd., just released this year. In order to participate in this exhibition, Yu Ning and her colleagues started preparing one month in advance. "The specifications of this exhibition are high and the impact is great, and we hope to present the products to the audience at the best."
The RV in the tourism equipment exhibition area attracts visitors to queue up for an experience. Photo by Sun Yifei, a journalist from People's Daily Online
In addition to the enthusiasm for participation, the audience's questions were also more professional than expected. As a tourism equipment, the popularity of RVs in China is not as high as that of sedans, making them a new favorite of outdoor tourism. Our original intention for participating in the exhibition was to showcase our brand, empower enterprises through the Travel Expo, and help promote the prosperity and development of RV tourism. To Yu Ning's surprise, the effect and results of this exhibition were beyond her expectations. During the exhibition process, many viewers had already developed purchasing intentions.
Tangshan is also very close to Tianjin, and we plan to go back and hold a special reception meeting to invite visitors who are interested in purchasing to visit our factory. The three-day exhibition work is very intensive, but Yu Ning has forgotten his fatigue at this time and is preparing to bring the exhibition results back to the company to plan the follow-up work.
Yu Ning's busyness is a testament to the popularity of the tourism equipment exhibition area among visitors. As the only national level tourism exhibition with tourism equipment as the theme approved by the Ministry of Culture and Tourism, this year's Tourism Expo is based on "new" and focuses on emerging formats and new equipment. This "newness" is fully reflected in various exhibition areas.
In terms of visual design, this exhibition focuses on the experience of the audience, with the basic principle of building the exhibition area into a scenic area. Green lawns are laid throughout the entire exhibition area, allowing visitors to stroll through the jungle and mountains, immersing themselves in the actual usage scenarios of travel equipment such as spacecraft, starry sky rooms, wooden houses, tents, drones, camping wear, small trains, and transportation vehicles, immersing themselves in the fun of camping tourism.
This Tourism Expo also invites scenic area entities, transportation enterprises, and high-end accommodation exhibitors, covering various fields of tourism equipment, providing rich choices for upstream and downstream industry chain purchasers, and also providing visitors with cutting-edge tourism equipment experiences.
As an audience member said, travel intention is an internally driven software, while equipment is the perfect hardware for the implementation of travel plans.
Enhancing Intangible Cultural Heritage to Enhance Cultural Heritage and Enhance Colors
"The drawing technique is a type of embroidery that originated in the 12th year of the Guangxu reign of the Qing Dynasty and flourished during the establishment of the People's Republic of China..." Faced with the constant inquiries from the audience, Wang Yu patiently introduced her exhibits.
Wang Yu, who is 55 years old this year, is the third generation inheritor of the Zhen embroidery workshop. In her childhood memories, the hands of her mother and elder sister were always playing with the yarn. Due to the influence of family culture since childhood, Wang Yu fell in love with this folk embroidery and drawing technique. After starting work in 1990, Wang Yu worked at a foreign trade embroidery factory. In 1996, after the restructuring of the enterprise, Wang Yu started his own business and founded Tianjin Huadu Tufting Craft Products Co., Ltd. in 2000.
In Wang Yu's words, it is precisely because of the accumulation in the previous decades that we were able to attract the attention of the audience at this exhibition.
Wang Yu introduced that the drawing technique was developed on the basis of the Four Famous Embroideries. The Four Famous Embroideries lay threads on the fabric, and the overall process is "addition". There are many types of needlework in the drawing technique, as well as the process of removing excess fabric and drawing threads. Overall, there are both "addition" and "subtraction". "The techniques are very complex, but the resulting product does not have a bright red or green color, and the style is very elegant."
During the interview, an audience member called Wang Yu and said, "I saw the exhibits yesterday and found them very beautiful. When will you teach me?" Wang Yu said that he had already trained his daughter to become a fourth generation inheritor, but that was far from enough. Wang Yu plans to spend more time thinking about how to inherit this intangible cultural heritage technique after the exhibition ends. "We cannot just hang it in museums, we need to make more young people accept it."
At the exhibition, Wang Yu and her daughter had a conversation about an exhibit. Photo by Sun Yifei, a journalist from People's Daily Online
The reporter noticed that at this exhibition, the non heritage cultural and creative exhibition area where Wang Yu is located has the most artistic atmosphere. Yunnan Yi ethnic costumes, Fujian tea picking dance, Quanzhou string puppetry, Guizhou Miao traditional Miao silver, Qinghai Tu ethnic costumes, Hainan Li ethnic "intangible cultural heritage" brocade... Various provinces, autonomous regions, and municipalities have showcased their unique works in themed exhibition halls, gathering cultural and tourism "treasures" to allow audiences to experience the brilliance of "intangible cultural heritage".
In recent years, there has been a lot of exploration in the development of "intangible cultural heritage+tourism" in China, mainly forming the following models: "intangible cultural heritage+research", "intangible cultural heritage+cultural and creative", "intangible cultural heritage+performing arts", "intangible cultural heritage+festivals", etc. Understand the cultural connotations behind intangible cultural heritage through research and learning; By making handmade handicrafts and cultural creations, one can appreciate the exquisite skills of intangible cultural heritage; Experience the charm of traditional dances, music, costumes, and customs in various regions by watching intangible cultural heritage performances and folk song and dance performances; The travel of traditional festival tourists has laid the foundation for the integration of intangible cultural heritage and tourism.
The Tourism Expo has promoted the integration of intangible cultural heritage and tourism, making traditional cultural projects that were originally only popular in one region more well-known, understood, and loved by audiences.
Diversified supply technology empowerment and support
In the S1 Museum Marine Tourism Exhibition Area, the sound of splashing water attracts visitors to stop.
As an exhibiting company, Shenzhen Blue Ocean Technology Co., Ltd. brought exhibits such as Altivs APX underwater boosters to the audience. "As a high-end product with more speed and professional attributes, Altivs will provide more powerful underwater power options for scuba diving, yacht vacations, professional water sports centers, and more," said Zhang Chunyu, Marketing Manager of Shenzhen Blue Brand Center
The staff of Shenzhilan booth introduced the exhibited products to the audience. Photo by Sun Yifei, a journalist from People's Daily Online
As a frequent visitor to exhibitions in the field of intelligent manufacturing, Shenzhilan's participation in this Travel Expo has a different feeling.
In Zhang Chunyu's view, the civilian products exhibited this time are the products of Shenzhilan's development process. "With the help of the Travel Expo, we hope to provide consumers with more possibilities and experience the beauty of the underwater world."
Like the products exhibited by Shenzhilan, "technological style" is a label given by attendees to this travel expo.
Entering the S15 exhibition hall, the Tianjin Tourism Group exhibition area catches the eye. The golden Liberation Bridge opens its arms to welcome guests from all directions. The "Jinlvhai River" cruise ship sails from the opened Liberation Bridge, restoring the magnificent scenery of Haihe sightseeing and the opening of the Liberation Bridge. The exhibition area aims to create a live broadcast room and immersive interactive space for exhibitions, integrating historical and cultural elements with modern trends. With the main theme of "string beads into a chain", we aim to play the Haihe brand well and discuss Tianjin affairs well.
The smart cultural tourism metaverse space created by Tianjin Telecom has attracted a large number of attendees. Museums, exhibitions, performances, forums, and other offline real scenes are replicated into online digital twin spaces. Visitors can not only immerse themselves in virtual images, but also interact in real-time with other visitors. Compared to offline activities, exhibitions that never end can be held in the metaverse space, and the size of the digital space can be infinitely extended.
At the Tianjin exhibition area, visitors lined up in front of the "Cycling Tour of Haihe" experience project. Through VR videos, viewers can not only appreciate the beautiful scenery on both sides of the Haihe River, but also see the bridges spanning the Haihe River. The feeling of being on the banks of the Haihe River is right in front of them.
……
The digital scenes that dazzle the audience demonstrate the avant-garde and charm of the Cultural Tourism Expo.
In the view of Chen Guizhen, Deputy Director of the Industry Development Department of the Ministry of Culture and Tourism of China, in recent years, the development of the digital cultural and tourism industry has entered a fast lane, the scale of digital cultural and tourism consumption has continued to expand, the supply of digital content has become increasingly rich and diverse, and the number of digital content users has become increasingly widespread. Digitization continues to empower and strengthen China's cultural and tourism industries.
The three-day gathering is too short, and the exchange of ideas is not yet complete. When stepping out of the venue, people are still immersed in the surprises and gains of the exhibition. The gathering in Tianjin has marked a communication point for the cultural and tourism industry, and in the future, it will promote all parties to use "poetry and distance" as a radius to depict a concentric circle of people's beautiful lives.
