Maotai is selling coffee! Contains 1.8ML Maotai liquor Maotai | ice cream | coffee
Red Star Capital Bureau reported on June 7 that Kweichow Moutai sold coffee with Maotai liquor in its ice cream store at a unit price of 28 yuan per cup. Each cup contains 1.8ML of 53 degree Feitian Maotai liquor. At present, only the flagship store of Maotai ice cream in Guojin Tiandi, Tianhe District, Guangzhou City sells this coffee.
From the ordering mini program of Maotai ice cream, Maotai offers coffee including American, latte, and dirty. The cheapest is the classic American style with Maotai, priced at 28 yuan/cup, and the most expensive is the latte series, priced at 42 yuan/cup. Some coffee products can add an additional 12 yuan of Feitian Maotai liquor.
The Maotai coffee menu is calculated based on the market guide price of 1499 yuan/500ML for 53 degree Feitian Maotai, and 1.8ML is approximately 5 yuan.
The Red Star Capital Bureau consulted the Maotai ice cream shop as a consumer, and the staff said that adding another serving of Maotai liquor would already make the taste very obvious. It is not recommended to add more as it will mask the coffee flavor.
![Maotai is selling coffee! Contains 1.8ML Maotai liquor Maotai | ice cream | coffee](https://a5qu.com/upload/images/6b6e6eb506024d120fddce4f3589e021.jpg)
From the Maotai ice cream mini program, currently only the Guangzhou store sells coffee among the 35 Maotai ice cream shops. The shop assistant said that Maotai coffee has been on sale for several months.
In May 2022, Maotai launched ice cream. A year later, Ding Xiongjun, chairman of Kweichow Moutai, said at the anniversary of Moutai ice cream that the cumulative sales of Moutai ice cream were nearly 10 million cups. Based on the price bands of 29 yuan, 39 yuan, 49 yuan, 59 yuan, and 66 yuan, we will deepen our existing 6 products, increase research and development on alcoholic chocolate, alcoholic beverages, sticks, soft ice, etc., and establish a product matrix for different types and prices.