Many places are actively trying to "open the door for elderly care" by introducing market-oriented nutrition into daily life. He told the elderly about daily life
CCTV News: Today is the 34th World Population Day. The population issue is related to the happiness of thousands of households and the future of the country and nation. From intelligent elderly care to providing care for the elderly, to child friendly transformation to support childcare, China has been coordinating and solving the population problem of all age groups. Accelerate the transformation from "population dividend" to "talent dividend" through the integration of industry and education, customized training, and other methods.
Starting today, the Finance and Economics Channel will launch a series of reports on "Focusing on High Quality Population Development". Journalists will travel to various institutions such as elderly care, childcare, and vocational training to report on relevant policies and implementation results, sort out useful experiences abroad, and explore the path of high-quality development under the new normal of population development.
Our reporter recently found during interviews with the elderly care industry in Beijing, Chengdu, Hangzhou and other places that various regions are trying market-oriented operation methods, "opening doors for elderly care". Read the report.
The elderly person who triggered the alarm is named Gao Jian, who is 73 years old and lives alone all year round. Therefore, the community has specially installed a smoke sensor for him. In no time, community worker Zhang Yingzhi came knocking on her door. He told reporters that currently, many elderly people in the community have undergone such aging friendly renovations in their homes. If there is any discomfort in the body, the elderly can achieve a one click alarm at home, and the community assistance force can come to their doorstep within 15 minutes. This "smart elderly care system" solves the major problem of community elderly care, but ensuring the continuous operation of this system is also a significant challenge.
Zhang Yingzhi, a staff member of Yuxin Community in Chadianzi Street, Chengdu City, Sichuan Province: The annual fee for each household is 150 yuan, which is paid by the community. This includes 24-hour background monitoring and the cost of volunteers visiting and providing assistance in a timely manner. At present, we have introduced services such as door-to-door assisted bathing, elderly meal delivery, and medical delivery, but the annual cost of 150 yuan is completely unaffordable.
At present, the community is actively contacting relevant service agencies, hoping to provide more services to the elderly and alleviate the pressure of financial investment. On the other hand, it can also help service agencies expand their customer base. Another project actively introducing more market entities to participate in is the home aging renovation project in Xicheng District, Beijing. Zhang Zhicong, who is visiting an aging friendly showroom, is 67 years old this year. She also lives with her mother-in-law, who is in her 90s.
Zhang Zhicong told reporters that after June 1st this year, they can independently choose sales units that can provide services and products according to their actual needs. After the construction acceptance is qualified, they can enjoy government subsidies. The maximum subsidy for economically disadvantaged or disabled elderly people is 5000 yuan, and the subsidy ratio for elderly people over 90 years old will be increased by 20%.
The catering service in the "Parents' Canteen" supports the happiness of the elderly with "food" light
The aging friendly renovation project we just saw in the film not only showcases various aging friendly services and products, but also allows the elderly to enjoy government subsidies. Introducing more market entities can also meet the more personalized needs of the elderly. In terms of "elderly care meal assistance", various regions are also exploring multi-level catering supply to solve the problem of "difficult to adjust" eating.
On the basement floor of a shopping mall in Beijing, at noon, many elderly people rush from their homes to a restaurant called "Parental Canteen" for meals.
Many elderly people told reporters that with more and more catering companies opening "elderly meal assistance canteens", their choices have also increased. The staff told reporters that there are 500-600 elderly people coming to dine every day, and the restaurant provides 10-15 dishes to choose from.
Some of the catering companies that participated in it admitted that opening "parent canteens" in some prime locations, although the operational pressure is not small, high popularity can also attract catering companies. In Chengdu, Sichuan, some communities also equip elderly people with "ordering smart screens".
In order to solve the problem of elderly dining, Chengdu, Sichuan has also released maps of elderly meal assistance services on some elderly care service platforms and opened a meal assistance service hotline. Many elderly people express their hope that more catering service companies can join and provide nearby services.
The market-oriented operation of "cultural elderly care" provides rich choices for the elderly
In recent years, as the spiritual and cultural needs of the elderly population continue to rise, many places are also exploring the development model of elderly cultural life. How can these cultural platforms serving the elderly break free from the "government subsidy" model? Let's take a look at the journalist's visit to Hangzhou, Zhejiang.
Every week, the Harmony Book Pavilion in Gongshu District, Hangzhou, Zhejiang welcomes a group of students with an average age of 60 and above. Qian Yuqin is a frequent visitor here. She has almost signed up for the characteristic courses of flower arrangement and Paper Cuttings offered by the Bookstore.
The street where the Harmony Book Pavilion is located accounts for 33% of elderly people aged 60 and above. The high density of buildings and small public spaces in old residential areas are common problems, so activity venues are very scarce.
In order to completely solve the problem of elderly people attending classes, street and community workers have renovated car sheds, community corridors, supporting buildings, etc., vacated nearly 3000 square meters of indoor space, and introduced third-party service organizations for operation.
According to the agreement, the operation of the venue adopts a "round selection system" of survival of the fittest, and the street provides the venue for free. In the first year, a third-party organization will be given an operation subsidy of about 130000 yuan; In order to achieve self growth as soon as possible, third-party operating agencies are racking their brains to attract traffic and increase the popularity of the venue.
Experts say that currently, China's elderly care service construction is still in its early stages. In the future, relevant government departments should simplify administrative management processes and tilt subsidies to guide more market entities to participate in elderly care services.
