Make poetry and distant places more within reach (micro) Tourists | Tourism | Micro
What tricks can you come up with when browsing bookstores? Entering a themed bookstore on Qianmen Street in Beijing, tourists can not only read and drink tea, but also embark on a city real-life script tour. Change into specific clothing, link through the mini program, and receive character tasks. Tourists can use AR technology to stroll through historical and cultural streets while participating in immersive games that incorporate elements such as old Beijing culture and intangible cultural heritage skills. The experiencer expressed that "the sense of immersion is particularly strong" and "like shopping, you can play happily for a few hours".
In the past, traditional cultural and tourism experiences were relatively single, either visiting scenic spots and historical sites, tasting delicious food on the street, or reading and consuming in bookstores. Different projects were relatively independent and lacked integration. In recent years, the deep integration of digital technology and the cultural and tourism industry has changed the appearance of cultural and tourism products, bringing people more diverse and three-dimensional experiences. Nowadays, tourists can "visit" online museums and digital scenic spots without leaving their homes, as well as experience immersive exhibitions and holographic restaurants that integrate virtual and real experiences in person. Especially immersive experience products, which almost cover various fields of emerging cultural and tourism consumption, have become a new highlight of the current development of the cultural and tourism industry.
As a new type of business, immersive industries can create a unique atmosphere and context through the deep integration of new generation information technologies such as virtual reality, augmented reality, holographic projection, and intelligent interaction with content creativity. As far as the cultural and tourism industry is concerned, the application of digital technology can create more vivid and realistic tourism scenes, even connecting online and offline, achieving "re creating a scenic spot", making the tourism experience more rich and interesting, and more immersive and interactive. For example, some theme parks turn classic anime into virtual images, presenting imagined scenes before their eyes; Some museums use 3D modeling of their collections to achieve interaction between tourists and cultural relics in exhibitions... The integration of digital technology and cultural creativity transforms tourism resources represented by landscapes and cultural resources represented by non heritage museums into a new generation of consumable and experiential products, promoting the transformation of cultural tourism from a sightseeing economy to an experiential economy.
In addition to enhancing product experience, digitalization of cultural and tourism is also reshaping the entire industry chain, from itinerary planning and product booking to intelligent guided tours and scheduled visits, with greatly improved convenience and increasingly personalized services. For example, the "One click Smart Tour of West Lake" jointly developed by the West Lake Scenic Area in Hangzhou, Zhejiang Province and scientific and technological institutions presents the well-known scenic spots of West Lake Scenic Area in all aspects, as well as information on food, entertainment, transportation and other service facilities. Tourists can plan their itinerary according to their own wishes. Digital technology covers various stages of cultural tourism, including before, during, and after, which helps to improve the comfort of the entire tourism process.
By using digital technology to improve the cultural and tourism experience, we can win the temporary attention of consumers, explore the cultural essence behind the product, and win the long-term favor of consumers. At present, some immersive cultural and tourism products launched in certain places have problems such as not matching the name with reality, having similar creativity, and having more form than content, resulting in a decrease in the experience of tourists. It can be seen that creating an immersive experience is not a traffic password. Only by using digital technology to better present profound cultural accumulation and unique cultural creativity can we achieve stability and progress.
People always hope to see different scenery during their travels. Digital technology has opened up new space for the development of the cultural and tourism industry, transforming products from "observable" to "tourable", and allowing tourism from "observation" to "entry", better meeting the practical needs of tourists. Following this development trend, continuously innovating the presentation methods of cultural and tourism products, better integrating new cultural creativity, will make poetry and distant places more accessible.
