Luoyang's Self Analysis of "Hanfu Economy", Comparing with "Zibo Barbecue" Hanfu | Industry | Economy
"The emergence of 'Luoyang Hanfu' and 'Zibo Barbecue' is not an accidental event, but a profound grasp of the distinctive characteristics of the new cultural and tourism industry, which are 'disruptive creativity, immersive experience, youthful consumption, and mobile communication'. Based on the advantages of urban characteristics, it is an inevitable result of identifying the development trend of the industry and promoting the transformation and development of the cultural and tourism industry."
Recently, an article published on the WeChat official account "Luoyang Political Research and Reform" said that during this Peony Culture Festival, "Luoyang Hanfu" became popular, which helped promote the recovery of the city's cultural and tourism industry. During the May Day holiday, the city received 6.3669 million tourists, with a total tourism revenue of 5.239 billion yuan, an increase of 98.62% and 63.1% respectively compared to 2019. In order to promote the sustainable and healthy development of the "Hanfu economy", the Political Research Office of the Municipal Party Committee conducted research and compared and analyzed the practices of developing the "barbecue economy" in Zibo City, and proposed work suggestions.
Guofeng hanfu meets luoyang peony. The picture of this article is the political research office of Luoyang municipal party Committee.
The Political Research Office of the Luoyang Municipal Party Committee analyzed in the article as follows:
Luoyang and Zibo have integrated disruptive creativity into the entire process of industrial transformation and development, using unexpected new gameplay and eating methods to bring tourists a new experience, win the market, and achieve good results;
Finding the right fit and connection points between Luoyang and Zibo, promoting the cross-border integration of Hanfu experience and barbecue with other formats, forming new formats and services, and strengthening tourists' travel memories through diverse experiences is the core password for the popularity of "Luoyang Hanfu" and "Zibo barbecue";
Luoyang and Zibo have captured the psychological and consumption needs of the mainstream consumer group of Generation Z, who pursue individuality, are willing to pay for interests, and pay for experiences. They have continuously enriched their consumption scenarios, captured the beauty loving hearts of "Hanfu girls", captured the stomachs of young people, and ignited their enthusiasm for consumption;
Luoyang and Zibo just conform to the law of Internet communication, focus on the prominent characteristics of "Generation Z" young groups keen on sharing travel content and experience, seize the mobile end as the main communication platform, short video as the main communication carrier, and interactive as the main communication mode, continue to ignite the communication explosion, and let the public re understand and define a city in the interactive communication;
The governments of Luoyang and Zibo adhere to the principle of doing something but not doing anything, with both humane relaxation and standardized tightening. While promoting the healthy development of the "Hanfu economy" and "barbecue economy", they have also maintained the bottom line of management.
Although 'Luoyang Hanfu' has become popular, it is still in the stage of industrial cultivation. Compared with the development needs of the new cultural and tourism industry, there are still many problems and shortcomings. The problems identified in this article include: the industrial chain is still incomplete, the tourist experience needs to be optimized, marketing methods are relatively single, there is still room to stimulate consumption, and service guarantees still need to be improved.
For example, there is insufficient systematic and continuous planning, insufficient richness and continuity of topics, and a lack of keen attention to hot topics to quickly follow up and form continuous explosive points. The use of connotation based communication to promote sustained traffic is insufficient, and most of the related short videos and topics are focused on Hanfu dressing up, game guides, and other aspects. There are relatively few in-depth works that explore the cultural connotations of the city, demonstrate cultural confidence, and touch the hearts of the audience. There are few means to stimulate the participation and expression of tourists and citizens, and a good atmosphere for nationwide marketing has not yet been formed.
The political research office of Luoyang Municipal Party Committee said that, in view of the problems existing in the development of the "Han style clothing economy", drawing on the experience of Zibo in developing the "barbecue economy", it proposed five work suggestions: building a full chain Han style clothing industry, enhancing the immersive experience of tourists, innovating the Internet drainage method, promoting the full realization of traffic, and strengthening the guarantee of industrial development.
For example, deepening cooperation with social media platforms, continuously planning and launching hot search short videos and hot topics, timely responding to hot topics and events, achieving secondary dissemination, especially using more in-depth works to achieve connotative dissemination, and sparking a more lasting public opinion boom. Adopting forms such as short video competitions, live PK, and super talk interactions, we encourage and guide local internet celebrities, tourists, and citizens to participate widely, and engage in self content production and creation from multiple perspectives, levels, and dimensions, forming a strong atmosphere of nationwide promotion and endorsement for Luoyang.
Pengpai News noticed that on the evening of June 13th, a delegation from the Zhengzhou Municipal Government visited Luoyang to observe and inspect the integration of culture, tourism, cultural and creative industries, nighttime economic development, and the construction of characteristic neighborhoods. The "Luoyang Hanfu" was named.
According to Luoyang Daily, members of the delegation of the Zhengzhou Municipal Government said that in recent years, Luoyang has seized the opportunity of the cultural and tourism industry, highlighted "subversive creativity, immersive experience, youth consumption, mobile communication", deeply explored the historical and cultural resources of the Sui and Tang dynasties, ancient capitals, peonies and other historical and cultural resources, innovated the supply of cultural and tourism products, created new scenes, fostered new business types, and created new models, continued to ignite the Han suit craze, lead the China-Chic, and make the city more brilliant.
Zhengzhou Mayor He Xiong stated that he will deepen exchanges, learn from each other, seize new opportunities in industrial development, and promote the sharing of cultural and tourism resources and the synergy of cultural and creative industries between the two cities.
