Lottery targeting young people?, Selling 175.15 billion yuan in 4 months, behind the scenes boyfriend | Two | Lottery tickets

Release time:Apr 13, 2024 20:20 PM

"I haven't won any lottery tickets recently." Li Mingming can't remember how many lottery tickets she has bought in the past two years. Although she rarely wins, she continues to buy.

In her opinion, a lottery shop is a shop that sells luck, happiness, and surprises. On busy days, spending a few yuan and stopping to scrape lottery tickets can relax your mood even if you don't win.

A lottery shop owner said that there have been more young faces in the store recently, and there are always a few young people coming together in a day.

The popularity of lottery has indeed increased. Recently, data from the Ministry of Finance shows that from January to April this year, a total of 175.15 billion yuan of lottery tickets were sold nationwide, reaching a new high in the same period in five years, with a year-on-year increase of 49.3%.

Behind the data, lottery is attracting young people in more diverse ways, with lottery shops gradually appearing in supermarkets, subways, and even becoming pop-up stores. For some young people, lottery is not only a temptation for wealth, but also brings joy and a sense of ceremony to life. Scraping lottery tickets has become a new way for young people to relieve stress.

Scraping lottery tickets is like opening a blind box

Li Mingming's first lottery ticket was bought on his 19th birthday. That was her first birthday alone, and to commemorate it, she bought herself a sports lottery ticket worth 2 yuan.

Chinese lottery can be divided into two types: welfare lottery and sports lottery. The lottery forms include instant lottery and traditional centralized public lottery.

Compared to traditional lottery methods, "scrape and scrape" is popular among young people because it can provide timely feedback. There are also many options for the denominations of "Guai Guai Le", including 2 yuan, 3 yuan, 5 yuan, 10 yuan, 20 yuan, 30 yuan, and 50 yuan. For denominations above 20 yuan, the maximum prize amount is 1 million yuan.

In Li Mingming's impression, lottery shops are usually located in residential areas. However, Li Mingming found that lottery shops are now appearing in places with more foot traffic. Lottery shops can be seen in shopping malls, supermarkets, and subway stations. Some lottery shops have also established pop-up stores in large supermarkets, and some have transformed into lucky tide shops. "This kind of gameplay is very in line with the tone of young people," said Li Mingming.

It is understood that in 2021, China's sports lottery began to expand new channels and opened more modern stations in larger commercial complexes in various cities. Recently, China's sports lottery has also launched pop-up activities in shopping malls and tourist attractions.

Moreover, the decoration style of lottery shops has become relatively fashionable and innovative. The eye-catching personalized logo, internet celebrity background board, and fun slogans are increasingly close to the aesthetic of young people. On social media platforms, many young people share photos of themselves checking in at lottery shops.

There is a lottery shop near Li Mingming's home in the mall. Every time Li Mingming and his boyfriend go to the mall, they buy two "scratch tickets".

"Every time I go to buy lottery tickets, I see many young people at the lottery store. Buying one doesn't cost much, but it brings a feeling of tension and excitement, much like opening a blind box. The sound of 'rustling' while scraping lottery tickets sounds very relaxing. Regardless of whether we win or not, everyone looks very happy when we leave the lottery store in the end." Li Mingming told China News Service.

When it comes to the reasons why she bought lottery tickets, Li Mingming said that she mostly bought them with an entertainment mindset and did not want to make a fortune by buying lottery tickets. She would buy lottery tickets every holiday or meaningful day for herself.

Li Mingming said, "I just want to add some sense of ceremony to ordinary days. If it can bring extra good luck, it would be even better."

Li Mingming smiled and said, "Over the years, I have bought a lot of lottery tickets and only won once, with only 10 yuan. So, I won't have too many fantasies about getting rich through lottery."

Scratching lottery tickets in front of the God of Wealth, becoming a traffic password?

Unlike Li Mingming's "Buddhist style" behavior of buying lottery tickets, some young people express their trust in lottery tickets more directly and clearly.

On social media platforms, short videos of young people scraping lottery tickets with their ID cards in the temple's God of Wealth Temple have been watched by tens of thousands of viewers.

Netizens commented on this, "The God of Wealth doesn't know how to gamble, he doesn't know which number won the lottery." "Lottery belongs to statistics, so one should seek the Wenquxing."

Liu Jia and her classmates, who are studying at university in Beijing, have also done the same things as the young people in the video.

Lottery targeting young people?, Selling 175.15 billion yuan in 4 months, behind the scenes boyfriend | Two | Lottery tickets

Photo provided by interviewees scraping lottery tickets in front of the God of Wealth Hall

Liu Jia said that in front of the God of Wealth, the key to winning the lottery is "sincerity leads to spirituality.". Before going to buy lottery tickets, she and her classmates went to the God of Wealth Temple to worship the God of Wealth and express their intentions before going out to buy lottery tickets. After buying the lottery, they returned to the God of Wealth Temple and scraped open the lottery with their ID cards in front of the God of Wealth.

Liu Jia explained that the reason she used her ID card to scrape lottery tickets was to prevent the God of Wealth from finding her.

"I feel a bit embarrassed doing this for the first time. We were standing at the entrance of the God of Wealth Temple scraping, and some people were kneeling and scraping on the cattail in front of the temple," Liu Jia said with a smile.

"Offering free incense and making millions of wishes feels a bit greedy." In Liu Jialai's view, buying lottery tickets is just a way to adjust life. She doesn't buy lottery tickets often, nor does she really want to make money through them. In the end, she still needs to work hard and live a down-to-earth life.

"If not, treat it as public welfare"

In addition to scraping and scraping, some young people also buy lottery tickets with centralized public lottery, commonly known as "big lottery" and "double colored balls".

This year is Wang Hua's 8th year of graduation. Despite being a graduate student from a 985 university, he ultimately followed his parents' arrangements and returned to a third tier city in the north, finding a stable and decent job.

"Living in third - and fourth tier cities, the probability of earning 10 million yuan is much higher than earning 10 million yuan." Wang Hua said that his work income is relatively fixed, and he has just been married for two years and spent a large part of his savings on getting married.

He has a book dedicated to researching numbers and will purchase lottery tickets based on his own experience and data patterns. But now it seems that I haven't really mastered the rules yet.

Wang Hua has calculated that he has been buying lottery tickets for 8 years and has won the largest prize of 2000 yuan, but the cost has already exceeded 10000 yuan. In his opinion, in order to recoup the cost, he can only continue to buy and increase the probability of winning. However, he is already trying to control the frequency and amount of his purchases as much as possible. Now, he buys 5 single time lottery tickets per week, spending a maximum of 10 yuan.

"Perhaps winning the lottery has kept me hopeful. If I don't win in the future, let's consider it as contributing to public welfare," said Wang Hua.

Unlike Wang Hua who only won the lottery after buying it for many years, Zhang Shuai rarely buys lottery tickets, but this year he won 2000 yuan on his first lottery ticket.

Recently, China News Service visited a lottery store in Beijing and met Zhang Shuai who came to the store to redeem his prize. After redeeming the prize, he immediately bought another 1000 yuan of "scratch music" and asked his companions to accompany him to scratch the prize on the spot.

Zhang Shuai said, "2000 yuan was originally a windfall, and it's not a shame to spend it. Moreover, it's possible that you can continue to win the lottery. If you don't win, consider it a contribution to public welfare." In the end, Zhang Shuai won over 200 yuan in a lottery.

The owner of the lottery shop said that the majority of people who come to buy lottery tickets are middle-aged, but it seems that there have been more and more young people in the past one or two years. Among them, there are also young people who come regularly to buy, including those who buy a few hundred yuan at a time and those who buy one ticket at a time. There are also many people like Zhang Shuai who continue to buy lottery tickets on the spot after winning hundreds or thousands of yuan.

The owner of the lottery shop said, "If you win, everyone will be happy. If you can't win, you can also do public welfare. Some people who win big prizes will donate tens of thousands or even millions of yuan to support public welfare."

Zhongxin Jingwei purchased three different types of lottery tickets on the spot, all of which were printed with the words "Thank you for contributing * * yuan to public welfare", with a minimum donation amount of 0.72 yuan and a maximum donation amount of 10 yuan.

In China, lottery tickets are specially issued to raise social welfare funds and promote the development of social welfare undertakings. The public welfare fund raised by selling lottery tickets is allocated in a certain proportion between the central and local governments, and is specifically used for social welfare, sports and other social welfare undertakings.

At present, relevant departments have not yet disclosed the fundraising, distribution, and use of the National Lottery Public Welfare Fund in 2022. However, according to the data disclosed on the official websites of various financial bureaus, in 2022, the local lottery public welfare fund in Beijing was 1.842 billion yuan. Among them, welfare lottery public welfare funds amounted to 725 million yuan, and sports lottery public welfare funds amounted to 1.117 billion yuan. Welfare lottery related funds are used to develop elderly care services, support social welfare projects in various districts, and support enrollment assistance for new students in higher education.

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