Long queues outside the subway station, "Three Thousand Miles in Chang'an" ignites the summer tour of Xi'an: it's hard to find a ticket for a scenic spot, year-on-year | Data | Subway Station

On July 22nd, according to the official Weibo account of Alibaba Pictures Lighthouse Professional Edition, as of 12:20 pm that day, the cumulative box office of the summer film "Chang'an 30000 Li" exceeded 1 billion yuan; Douban scored 8.2 points. With the box office success of "Three Thousand Miles in Chang'an", the tourism economy of Xi'an, the film's location, has also added fuel. Many tourists want to go to "Chang'an" during the summer vacation to see the scene of the prosperous Tang Dynasty.

According to the retail platform Meituan, since the ten day broadcast of "Chang'an 30000 Miles" on July 8th, various local business data in Xi'an have been impressive. In terms of food and beverage, the order volume of tourists from outside the province visiting restaurants and dine ins increased by 387% year-on-year. In terms of accommodation, the order volume of hotels and homestays from other provinces in Xi'an increased by 339% year-on-year. In terms of tickets, the number of tourist orders from outside the province has increased by more than 28 times year-on-year. Among them, cultural relics, exhibition halls, and zoos rank among the top three in terms of order volume.

According to data from Tongcheng Travel, benefiting from the combined influence of popular movies and TV dramas, summer parent-child trips, and student trips, the search popularity for Xi'an related keywords on Tongcheng Travel platform significantly increased from July 10th to July 19th, with a month on month increase of nearly five times. From the perspective of tourism products, only from July 10th to July 19th, the hotel booking volume in Xi'an exceeded the overall booking volume in June, and the scenic spot booking volume increased by 116% compared to the same period in June. Among them, popular scenic spots and performances such as the Qin Shi Huang Mausoleum Museum, Shaanxi History Museum, Big Wild Goose Pagoda, and Changhen Song are hard to come by.

The integration and development of film, television, and cultural tourism not only highlights the cultural and urban charm of Xi'an, but also injects a "strong shot" into the consumption rebound of the tourism market.

A staff member from Tongcheng Research Institute said, "The phenomenon of film and television dramas leading to popular destinations is no longer new. More and more young people, especially those who are easily influenced by film and television dramas, are traveling with them. In addition to being influenced by movies, Xi'an itself has rich tourism resources and cultural heritage. The release of movies has intensified the popularity of Xi'an this summer."

The scenic spots are all "heads", with long queues outside the subway station

According to Pengpai News on social media platforms, Xi'an has been bustling with people recently.

A netizen exclaimed in a note he posted five days ago, "I've never seen such outrageous traffic in my life." The netizen wrote, "All major tourist attractions are just human heads... come back at another time."

In another netizen's note, he filmed the current situation of the subway station in Xi'an Datang Night City at 21:00 on July 18th, and in the video, there were long queues outside the subway station.

Despite this, tourists are still completely fascinated by the popular attractions in Xi'an.

"The bustling scene of the business street is really amazing. It is exactly the same as the prosperous age of the Tang Dynasty in the movie Chang'an 30000 Miles. The ancients did not deceive me!" Zhang Heng, a sophomore from Guangzhou, said excitedly that he could not wait to book a ticket to Xi'an after watching the movie. He came to the Datang Never Sleeping City the first night to experience Li Bai's unrestrained and happy "where to go after falling flowers and laughing into Hu Ji's wine shop". The night scenery here seems to have traveled back to the Tang Dynasty, and along the way, I imagined Du Fu and Li Bai wandering with me. After arriving, I didn't want to leave.

Under an aerial video uploaded by a netizen nicknamed "Aerial Photographer", a message said, "Although there are many people, I just love this kind of human fireworks."

According to Meituan data, since the release of "Three Thousand Miles in Chang'an", the search volume on the Meituan platform for the scenic spot "Datang Never Nights City" has increased by 347% year-on-year, and the search volume on Dianping has increased by more than 11 times year-on-year.

At the same time, the hot release of "Three Thousand Miles in Chang'an" has also brought more business to local stores in Xi'an. According to data from Dianping, during the release of the movie "Three Thousand Miles in Chang'an", the search volume for local Tangmao Courtyard · Millennium Shaanxi Cuisine in Xi'an on Meituan increased by 127% year-on-year.

In addition, according to Pengpai News, the official summer study route launched by Feizhu Travel, Qujiang New Area in Xi'an, and the producer of the movie "Chang'an 30000 Li" has sold over 12 million yuan in total.

Since the summer, hotel bookings in Xi'an have increased by 2.5 times compared to 2019

In fact, as a popular tourist destination, the popularity of tourism in Xi'an began to rise in July and even June.

According to Feizhu data, in the month ending July 10th, the booking volume of Xi'an related route tours and one-day vacations increased by 165% month on month, and the ticket sales of museums in Xi'an increased by 279% month on month; The hotel booking volume in Xi'an increased by 83% year-on-year, with high star hotel booking volume increasing by more than 1.5 times.

According to Qunar data, since the summer vacation, the number of flight reservations in Xi'an has increased by 20% compared to the same period in 2019, and the number of hotel reservations has increased by 2.5 times compared to 2019. Popular scenic spots include the Museum of the First Emperor's Mausoleum, Shaanxi History Museum, Huaqing Palace, Everlasting Regret Song, Xi'an Bell Tower, Qujiang Ocean Polar Park, Tang Paradise Park, Daming Palace National Heritage Park, the Mausoleum of the First Qin Emperor Lishan Garden Scenic Spot, and Qinling Wildlife Park.

According to Liu Yang, Deputy General Manager of Xi'an Qujiang City Wall Tourism Development Co., Ltd., in July, the Xi'an City Wall experienced a peak in passenger flow, an increase of 110% compared to July 2019. Nearly 50% of tourists came to the city wall for sightseeing after 17:00, and nearly 700 seats at the performance venue were almost fully booked. If you climb the city wall from Hanguang Gate, you can check in to the Hanguang Gate Site Museum along the way and experience the historical evolution of Xi'an City in the "rammed earth section".

In terms of homestays, according to data from Tujia Homestay, as of July 20th, the pre order volume of summer homestays in Xi'an ranked seventh in the country, with an increase of 40% compared to 2019, and an average stay time of 2.5 days, which is the same as the same period in 2019; The overnight price has increased by 20% compared to the same period in 2019, reaching 341 yuan. The top 5 popular commercial districts are Zhonggulou/Huimin Street, Dayan Pagoda/Qujiang New Area, Xiaozhai/Provincial Sports Stadium, North Railway Station, and Beiguan.

Bu Jitao, President of Shaanxi Province Homestay Association and CEO of Tu Le Li Fang Bu She Su Ji&Time Mountain Resort, told Paper that since July, almost all of Bu She Su Ji's homestays located in the urban area of Xi'an have achieved a 100% occupancy rate. "Our homestays are mainly located in Huimin Street, the first commercial district of Xi'an, with a large number of tourists and a 100% occupancy rate."

From the perspective of the entire situation in Xi'an, Bu Jitao stated that based on research, the average occupancy rate of homestays in the Xi'an area can reach 70% to 80% in July. "On average, this month, including June, the occupancy rate of Xi'an homestays has returned to the level of 2019, and may even exceed the level of 2019."

From the perspective of customer base, Bu Jitao pointed out that most of the summer is for students and parent-child travel groups. Taking Huimin Street as an example, parent-child travel accounts for about 40% of the guests received by tourism projects.

"Most of the guests here are parents who bring their children over, and some young parents have already done some strategies and have a lot of knowledge reserves. They take their children to play, experience, and explain. Compared to cultural venues such as the Shaanxi History Museum and the Qin Shi Huang Mausoleum Museum, they have a relatively high demand," said Bu Jitao.

It is worth mentioning that Bu Jitao stated that from the current demand for tourists, they have increasingly high requirements for the hardware facilities and cultural experience of homestay products. "For example, some low-quality homestays cannot win the market solely based on price." Bu Jitao said that many guests staying at homestays are no longer satisfied with simple accommodation, but also have requirements for activities that can provide cultural experiences or interactions in public areas. "For example, some handicraft cultural experiences are particularly popular. As long as we announce the experience time in advance, customers will participate. In addition, we will provide customers with free Hanfu, and they will have a great time playing outside."