Local response!, Official letter stating: "Serious impact on the development of the county's real estate market" Real estate | marketing | market
Recently, a letter from the Nanchang Housing Security Center regarding the marketing work of the Xinguang Garden project has been circulating online. It states that the sales ranking of the Xinguang Garden project in Nanchang County in the second quarter of 2023 is low, which seriously affects the development of the county's real estate market. We hope that the project can adjust its marketing strategy in a timely manner, interview, adjust, and dismiss the marketing team with poor sales, and submit sales rectification measures.
Is it true that what is circulating online? On August 15th, a reporter from Da Wan News interviewed the Housing Security Center of Nanchang County on this matter. The relevant staff stated that they have indeed sent work letters to the top ten and bottom ten companies, in order to urge the less developed companies to find ways to improve their sales performance.
The reporter noticed that a letter signed by the Nanchang County Housing Security Center shows that since March 12, 2023, Nanchang County has successively introduced strong policies such as home purchase subsidies, home purchase consumption subsidies, and talent purchase subsidies. The pilot promotion of the installation of landing tickets has greatly boosted market confidence, enhanced market expectations, and overall real estate sales have rebounded and gone public. In the second quarter of 2023, the county sold a total of 4244 sets and 431200 square meters, with a year-on-year increase of 78.3% in sales area.
The reporter noticed that a letter signed by the Nanchang County Housing Security Center shows that since March 12, 2023, Nanchang County has successively introduced strong policies such as home purchase subsidies, home purchase consumption subsidies, and talent purchase subsidies. The pilot promotion of the installation of landing tickets has greatly boosted market confidence, enhanced market expectations, and overall real estate sales have rebounded and gone public. In the second quarter of 2023, the county sold a total of 4244 sets and 431200 square meters, with a year-on-year increase of 78.3% in sales area.
![Local response!, Official letter stating: "Serious impact on the development of the county's real estate market" Real estate | marketing | market](https://a5qu.com/upload/images/96739668b8fa886a9a6b904bebd87d23.jpg)
According to the letter, the Nanchang County Housing Security Center conducted a sales check on the Xinguang Garden project developed and constructed by Huiren Group Co., Ltd. and found that the project ranked lower in real estate sales in Nanchang County in the second quarter of 2023, with a sales data of 11 units and a sales area of 1129.11 square meters, seriously affecting the development of the county's real estate market.
Considering that the Xinguang Garden project developed by the company has failed to effectively promote the development of the real estate market and has had a negative impact on the overall real estate market in the county, it is hoped that the company can fulfill its sales main responsibility, adjust marketing strategies in a timely manner, increase marketing efforts, consolidate sales responsibilities, interview, adjust, and dismiss marketing teams with weak sales, and submit sales rectification measures to the center before July 15, 2023. If no sales rectification measures are submitted, the center will take relevant measures to handle it.
Regarding the authenticity of the image in the letter transmitted online, the relevant staff of Nanchang County Housing Security Center stated that the letter was sent to a local real estate company and is a normal work letter, hoping that the real estate company can strengthen its marketing team management.
Da Wan News reporter Xu Qiqi