Live streaming with 5 million viewers in 10 seconds? Messi ignites a commercial frenzy! Fans | Company | Messi
This week, Messi led the Argentine men's football team to a friendly match in Beijing, which received continuous attention from Chinese fans. Topics such as "Messi's live broadcast was watched by 5 million people in 10 seconds" and "over 50000 fans crowded the factory" frequently made headlines. Despite entering the middle and late stages of his career, Messi still has considerable commercial value outside the stadium. As a "player", "star", and "businessman", what kind of commercial landscape has Messi created?
On June 15th, in Beijing, Xi'an, Xinjiang, Sichuan, Guangdong, Liaoning Fans from all over came to watch the game. The reporter learned that some people spent 20000 to 30000 yuan on additional travel expenses and tickets in hotels; Some people have not bought tickets and come outside the stadium to watch live broadcasts and feel the atmosphere.
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Not only is the atmosphere on and off the field hot, but the merchandise around the event is also highly popular.
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On June 14th, our sales revenue was approximately 150000 to 160000 yuan, said Yao Fangming, the official product manager of the Argentine national team at Beijing Postal Sports Post. As of 18:00 on June 15th, sales have exceeded 1 million yuan. There are a total of 56 varieties in the store, and now more than 20 varieties are sold out. The fastest selling is the Argentine national team bus.
"Messi Effect": On site Powder Absorption and Off site Gold Absorption
![Live streaming with 5 million viewers in 10 seconds? Messi ignites a commercial frenzy! Fans | Company | Messi](https://a5qu.com/upload/images/2da9b45d40344f79b28b881852b74959.jpg)
According to sources cited by The New York Times, with the support of the 2022 Qatar World Cup champions, the Argentine national team's appearance fee for this trip to China is at least $5 million, with Messi being the "gold digger".
In Forbes magazine's 2022 football player income ranking, Messi ranked second with $120 million, including his salary and bonus income of $65 million and commercial income of $55 million.
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At present, Messi holds endorsements for multiple international brands such as Adidas, Pepsi, and Budweiser beer. As a businessman, Messi's current investment business is concentrated in real estate, hotels, fashion brands and other fields, almost all of which rely on personal brand for commercial development.
Messi: Football player with the highest number of registered trademarks in the world
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According to the latest data from the authoritative media in the global intellectual property field, World Trademark Review, Messi is the football player with the highest number of registered trademarks in the world, reaching 138.
In January of this year, MGO Global, the management company behind Messi's eponymous clothing brand, went public on NASDAQ, and its stock price soared to a peak of $16.61 per share, which is three times the issue price. Since 2017, Messi has established his own hotel brand - King Messi, and has invested in six high-end hotels.
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Professor Li Yanli from the School of Sports Business at Beijing Sport University: Both listed companies and the products and services they produce need to continuously gain market recognition in long-term operations. In this process, Messi may have played a greater role personally at the beginning. I think from Messi's current choice, his transfer to Miami International is expected to continue to grow in terms of fans and commercial value in the future.