【 Li Xiang China 】 Promoting the Development of Digital Civilization with Excellent Traditional Culture | Digital | Culture

Author: Wang Suoming

In recent years, digital technologies such as the Internet of Things, blockchain, cloud computing, big data, and artificial intelligence have not only improved productivity and enriched material supply, but also brought about the reshaping of relationships among citizens, markets, society, and government, thus ushering in a new era of human "digital civilization". At present, people's attention to digital civilization and traditional culture is mostly focused on the application of digital technology to inherit and promote traditional culture. In fact, digital civilization and traditional culture complement each other, and digital civilization also requires the assistance of excellent traditional culture. Chinese excellent traditional culture provides high-quality cultural materials and ideological nourishment for the construction of digital civilization.

Excellent traditional culture makes digital technology a tool for goodness

With the rapid development of digital technology, data and computing resources have become important production factors. While bringing convenience to human production and life, social problems such as security risks, privacy leaks, algorithm limitations, and big data plagiarism have also emerged. Digital technology itself is neutral, but how to avoid abuse and alienation as a tool that infringes on the legitimate rights and interests of others and endangers social public safety is a social problem that needs to be seriously considered and solved at present. We believe that in order to make rational use of data and scientific use of algorithms, and make digital technology a new driving force for the benefit of humanity, in addition to developers and operators adhering to the legal bottom line and the principle of technology for good, efforts must also be made from multiple aspects, including leveraging the value guidance and ideological nourishment of excellent traditional culture.

Chinese excellent traditional culture adheres to values and behavioral norms such as enriching the country and benefiting the people, keeping promises, balancing righteousness and interests, mutual benefit and win-win, and achieving universal harmony. It has shown strong resilience, patience, and determination, and still shines with the light of thought to this day. The Analects advocates for "harmony among gentlemen but diversity", and Mr. Fei Xiaotong proposes "the beauty of each, the beauty of the beautiful, the beauty of the common, and the great harmony of the world", which embodies the beautiful values of the Chinese nation's pursuit of "seeking common ground while reserving differences" and "tolerance and generosity". It still has important implications for handling various complex relationships today.

This is a clear manifestation of the sense of hardship of contemporary CPC people, and also a contemporary expression of the practical wisdom of "one thing, two bodies" and "combining two into one" in Chinese traditional culture. Standing at a new starting point, we should draw nourishment from the treasure trove of traditional Chinese culture, in order to promote the improvement of platform algorithms and guide and regulate the development of digital technology in the right direction.

Excellent traditional culture injects humanistic elements into the digital industry

With the rapid development of digital technologies such as 5G, big data, cloud computing, blockchain, artificial intelligence, and the rapid growth of the cultural consumer market, the cultural industry has ushered in new opportunities for development. Accelerating the cultivation and growth of the digital cultural industry has also become an important measure for countries to compete in emerging industries. How to develop China's digital culture industry? The report of the 20th National Congress of the Communist Party of China clearly proposes the implementation of the national cultural digitization strategy, indicating that the development of cultural digitization in China has been included in an important agenda; In May 2022, the General Office of the Communist Party of China Central Committee and the General Office of the State Council issued the "Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy", clarifying the goals and key tasks of the national cultural digitization strategy during the 14th Five Year Plan period, and pointing out the direction for the development of cultural digitization in China.

All creative techniques and means serve the content, and the cultural value of content should not be diluted on the internet. "Internet plus culture" has spawned new cultural formats such as digital publishing, digital film and television, digital broadcasting, digital animation, etc. However, digitalization is only a technical means to help content, and content construction has always been the foundation and core of the development of the cultural industry. As a new growth point for industrial development, the digital cultural industry has both technological and economic value, as well as ecological and ideological cultural value. Essentially, it is a production of meaning and value. Therefore, when creating a new format of digital culture, we must firmly establish cultural confidence, attach importance to and enhance the quality connotation of the digital culture industry, be good at embedding excellent traditional Chinese culture, revolutionary culture, and advanced cultural elements in digital culture products and services, strive to innovate digital culture brands with core competitiveness, and promote the high-quality development of China's excellent cultural industry and the high-quality life of the people.

Excellent traditional culture gives the digital world a civilized foundation

Currently, digital technology is deeply integrated into all aspects of social production and life, promoting the transformation and development of production and manufacturing, economic operation, social governance, and cultural construction, thus shaping a new form of human civilization. On the other hand, while promoting rapid economic and social development, digital civilization itself is also constrained and influenced by factors such as economy, politics, society, ecology, history, and culture. Among them, the excellent traditional culture of humanity is an indispensable and important force in promoting the development of digital civilization. A few days ago, the Nishan Dialogue on Digital Civilization of the World Internet Conference held in Qufu, Shandong, highlighted the high cultural consciousness of mankind. Its profound significance lies in strengthening international people to people and cultural exchanges and cooperation, making full use of excellent traditional cultural resources, better tapping the value of the historical and cultural era, and seeking the governance of global digital civilization.

The report of the 20th National Congress of the Communist Party of China pointed out that "excellent traditional Chinese culture has a long and profound history, is the wisdom crystallization of Chinese civilization," and contains ideological concepts to solve a series of social problems. For example, the Chinese nation has always advocated for "harmony between heaven and man", "putting the people first", "enriching the people and promoting their well-being", "practical application", "honesty and trustworthiness", "harmony but difference", "unity of knowledge and action", and "putting the world under the public". These rich traditional cultural wisdom have an indelible value of the times and can provide important ideological resources and value guidance for the prosperity and development of digital technology, digital economy, digital society, and even digital civilization today. On the new journey, facing the ever-changing external environment, we should guard the spiritual bloodline of Chinese traditional culture, strengthen the deep exploration of its connotation, actively promote its creative transformation and innovative development, inherit and promote its excellent philosophical concepts, humanistic spirit, moral norms, and governance ideas, so as to revitalize Chinese excellent traditional culture, contribute more certainty and positive energy to the construction of digital civilization, and grasp and lead the future development of the digital world.

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