Let Zongzi return to its "original flavor", Xinhua News Review: Refuse to overpack favors | gift box | Xinhua
Xinhua News Agency, Nanchang, June 19
Xinhua News Agency reporter Hu Jinwu
There are only eight 60g "mini zongzi" with a price of 368 yuan when opening a huge gift box layer by layer... As the Dragon Boat Festival approaches, Zongzi gift boxes with luxurious packaging, full of gimmicks and prices of hundreds of thousands of yuan will appear in some e-commerce platforms, large supermarkets, star hotels and other places.
The phenomenon of over packaging has been repeatedly prohibited, especially during the Dragon Boat Festival and other traditional festivals, "sky high Zongzi" and "sky high moon cakes" are criticized. From beautifully printed paper boxes to metal and solid wood gift boxes, and even designed in the style of leather handbags and suitcases... Once put on a gorgeous coat, gift zongzi with almost the same quality as loose packaging instantly becomes a "luxury item" with doubled value. While increasing the burden on consumers, it causes resource waste and environmental pollution, and is more likely to breed problems such as "human corruption".
Excessive packaging wastes resources and pollutes the environment. At present, few businesses actively consider the issue of gift box recycling, and most consumers are not very willing to reuse gift boxes, resulting in packaging gift boxes becoming useless even if they are exquisite. Overpackaging requires ecological environment to pay the bill.
One important reason for the persistent problem of excessive packaging is the demand in the market. On holidays, Zongzi and moon cakes are often spoiled by the mentality of "the more luxurious, the more dignified, the better", forming a strange image of "people who buy do not eat, people who eat do not buy". Some businesses use "giving to leaders" and "giving to superiors" as selling points, distorting the original intention of holiday blessings and human relations, deviating from the normal scope of interpersonal communication, making food dumplings "tasteless and out of shape", and even becoming a breeding ground for various types of corruption.
To rectify the trend of excessive packaging, it is necessary to take multiple measures and implement comprehensive measures. Production enterprises are putting more effort into product development and improving quality, consciously promoting simplified packaging; Market regulatory authorities will increase their regulatory and law enforcement efforts, and investigate and punish illegal and irregular behaviors together; The majority of consumers establish a green, low-carbon, rational consumption concept, and refuse to pay for excessive packaging... Only excessive packaging can lose the living space, and Zongzi can return to the "original flavor" and the true color of its traditional festival food.