【 Land Evaluation Line 】 Jingcai High praise: Cultivating "Beauty and Harmony" with Local Culture to Revitalize Farmers | Countryside | Culture
On June 7th, the website of the Ministry of Agriculture and Rural Affairs released a notice from the General Office of the Sports Bureau of the Ministry of Agriculture and Rural Affairs on organizing the National Hemei Rural Basketball Competition, stating that in order to promote the construction of livable and beautiful rural areas and the high-quality development of farmer sports, it has been decided to organize the National Hemei Rural Basketball Competition.
From the basketball game at the "June 6th" New Food Festival in Taipan Village, Taijiang County, Qiandongnan Prefecture, Guizhou Province, to the national farmer basketball game covering more than 2000 counties in 31 provinces, regions, and cities, the phenomenon level national IP of "Village BA" has shown us how strong the vitality of local culture grows from the soil of life from bottom to top. To achieve rural revitalization, it is necessary to attach great importance to the significance of local culture, tell the story of Chinese rural areas well in the new era, and create the beauty of rural areas and the joy of humanity into a tangible and desirable "life".
Play a unique "proactive battle" and explore the cultural charm of "thousands of villages and thousands of faces" according to local conditions. Culture is full of charm due to its uniqueness. Our country has a vast territory, with different regions from north to south and from east to west. Agricultural civilization is not only a precious asset for the development of agriculture in our country, but also an important component of Chinese culture. For thousands of years, a colorful and shining local culture has grown on the land of our motherland. The natural environment surrounded by mountains and rivers, beautiful scenery, diverse and antique rural ancient buildings, simple, pure, and vibrant humanistic aesthetics, as well as countless unique cuisine, handicrafts, and intangible cultural heritage skills, all bear witness to a profound historical story, reflecting a strong multicultural connotation, and preserving unique cultural elements and national aesthetics. In the process of rural revitalization, it is necessary to fully stimulate the cultural confidence and consciousness of local residents, making them participants and decision-makers in village development. With agricultural culture as the soul and resource endowment as the foundation, we must always protect, explore and make good use of the local cultural "rich mines", and retain the essence of homesickness with the beauty of the countryside.
Build a spiritual "concentric circle", innovate and transform to create a vibrant spiritual paradise.The fire of "Village BA" lies not only in showcasing the unique "sense of locality" of local culture, but also in its unwavering spiritual core, the competitive spirit of bravery, cooperation, and self-improvement, and the vigorous vitality showcasing the good spiritual style of the new farmers. It quickly brings them closer to the public and resonates with them in the public circle. With the gradual promotion of urban-rural integration, it is necessary to adhere to the principle of farmers as the main body, respect their wishes, and fully mobilize the enthusiasm and creativity of the vast rural population. On the basis of exploring and organizing folk customs, rituals, stories, operas, and techniques that have a deep foundation in the countryside, innovative transformation and creative inheritance must be carried out to create a rich and colorful cultural form that the people enjoy, are willing to participate in, and transform the top-down "cultural going to the countryside" into a bottom-up "cultural nurturing", so that new farmers can have a place to live and a heart to rely on, and cultivate the soft power of rural revitalization that gathers people's hearts.
Be a good spokesperson for your hometown, grow strong and take on the role of a self-sustaining force for rural revitalization. Rural revitalization not only requires cultural prosperity, but also industrial revitalization. According to the data of Taijiang County, during the "Village BA" finals held in three days and two nights, the county received 181900 tourists in total and realized a comprehensive tourism income of 55.16 million yuan, which is inseparable from excellent organizational planning and landing publicity, as well as rapid fission and communication under the Internet. In the Internet era with highly developed information technology, we should focus on cultivating a group of new farmers who have culture, know technology, and know how to operate. We should make good use of the Internet platform and information technology means of the new era, adhere to the cultural perspective of self-sufficiency, adhere to the principle of relying on agriculture for production and tourism for agriculture, deeply tap the potential of rural natural and cultural resources, activate rural idle resources, integrate and drive rich local culture to the public view, and promote the "local specialties" such as national costumes, handicrafts, and specialty food into the homes of ordinary people. Accurately aligning cultural development with life expectations, making the lives of new farmers the foundation of rural revitalization, making the "lens" and "microphone" of new farmers the power to change the countryside, and transforming the "beauty of each" of local culture into the "beauty and cooperation" of cultural and tourism development and industrial revitalization.
Author's unit: People's Government of Daxinzhuang Town, Dingzhou City, Hebei Province
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