Jin Guanping: The Value of Sharing Economy lies in Improving Quality and Efficiency, Continuously Expanding | Consumption | Economy
Price increases, service discounts, and decreased experience... For a period of time, while the sharing economy has been expanding in scale, the pain points of user consumption have become increasingly apparent, causing many controversies. As a new form of economy, the sharing economy cannot remain stagnant. It should strengthen the concept of refined operation, attach importance to consumer experience, promote model innovation, and balance the relationship between user growth and development quality.
The sharing economy emphasizes sharing and sharing, intensive development, and efficient utilization, which can solve problems such as resource mismatch and supply-demand imbalance. By eliminating information barriers and reconstructing trust relationships, it promotes the efficient flow of factor resources. Data shows that the trading volume of China's sharing economy market was about 3832 billion yuan last year, a year-on-year increase of about 3.9%, and its driving effect on economic and social development cannot be underestimated.
Currently, the market structure of the sharing economy is accelerating its reshaping. After experiencing the previous stage of horse racing and low price competition, some enterprises have a single business model and weak business growth; Some product prices continue to rise and customers continue to lose; Some products even arbitrarily deduct fees, launch false advertisements, and abuse personal information... Overall, the development of the sharing economy has reached a crossroads, requiring innovation in operational models, scene expansion, marketing methods, and other aspects to explore new growth points.
The price chaos of shared products troubles many consumers. On the surface, some products in the form of sharing economy are facing development difficulties and can only rely on continuous price increases to alleviate the pressure on enterprise survival. Moderate price increases for shared products are acceptable, but service and consumer experience must also keep up. Platforms and operating companies should publicly disclose billing rules and standards to the society. We must constrain the platform from using its own rules, data algorithms, technological means, etc. to charge unreasonable fees, further enhancing market expectations and consumer confidence.
The sharing economy is not only the sharing of resources, but also the sharing of responsibilities. By increasing investment to attract users, enterprises are actually competing for limited public space, which increases public management and operation maintenance costs for society. Relevant enterprises should share corresponding costs and fulfill corresponding responsibilities. As the main participants in the sharing economy, platform enterprises cannot shirk their responsibilities and should further strengthen their compliance awareness. At the same time, it is necessary to enhance regulatory efficiency, build a policy and regulatory system that is compatible with the characteristics of digital platforms, and create a good institutional environment.
As a huge innovation in resource utilization, products such as shared bicycles, shared cars, and shared homestays are gradually gaining popularity, adding more convenient choices to people's daily lives. The sharing economy relies on the Internet to develop and grow, and the Internet has strong permeability and innovation, which can shape more value chains and industrial patterns, improve the allocation efficiency of labor, technology, capital, management and other factors, and inject new vitality into economic development. From this perspective, the sharing economy cannot stop innovating, but should continue to make efforts in improving consumer experience and meeting diverse needs, exploring more personalized and diversified products, and stimulating more demand with high-quality supply.
Only by actively embracing innovation in the sharing economy can we win the future. Youth groups are increasingly becoming the main force of consumption. As Internet natives, they have networked, personalized and innovative consumption demands, and have a higher acceptance of the innovative and diversified digital economy. The sharing economy should attach importance to the mining and expansion of new users. The innovative application of technologies such as 5G, artificial intelligence, blockchain, and metaverse will also provide important support for optimizing service supply and improving consumer experience. Next, the sharing economy should seize the new opportunities of industrial digitization and play a greater role in economic and social development.
