It's also selling well, the upgraded "Face Gini" is becoming popular! These single item masks | high temperature | single item
The high temperature continues to rise, and the popularity of sunscreen products is also on the rise. The reporter learned that "physical sunscreen" equipment such as sunscreen clothes, sunscreen hats, ice silk sleeves, and sunscreen masks have been selling well recently. Innovative sunscreen equipment, such as "Face Gini" and "powder blusher mask", have also become the most popular items this year.
High temperature continuous sun protection equipment sales are booming
![It's also selling well, the upgraded "Face Gini" is becoming popular! These single item masks | high temperature | single item](https://a5qu.com/upload/images/55d4f32e451dd084819a9705143ecb92.jpg)
CCTV reporter Chen Haobing: This summer, many people have further upgraded their sunscreen products. There are dozens of types of sun protection gloves in a store in Yiwu International Trade City. There are both those that directly expose their fingers and those that do not affect playing with their phones. This year, "face kinis" have become popular again, with "face kinis" with brims available in four different colors in this store, and have sold nearly 300000 pieces so far.
Many businesses have told reporters that they have clearly felt that consumers are paying more attention to facial sun protection this year. To this end, they have launched multiple sunscreen masks. For example, this "neck to neck" "face base" and the gradually changing "powder blusher mask" are the best sellers.
![It's also selling well, the upgraded "Face Gini" is becoming popular! These single item masks | high temperature | single item](https://a5qu.com/upload/images/c505da81b54c96f03577adc11da6abc7.jpg)
Dong Wei, operator of Yiwu International Trade City: This product has sold well this year. It can protect the corners of the eyes and directly cover areas where girls are more prone to developing spots. Our store's sales increased by 30% year-on-year.
The sunscreen sleeves in front of us come in various materials such as nylon and polyester, which can be paired with different styles of clothing. These innovative and visually appealing products have attracted many e-commerce wholesalers to purchase.
![It's also selling well, the upgraded "Face Gini" is becoming popular! These single item masks | high temperature | single item](https://a5qu.com/upload/images/03fa3d1a48c80b6367c5b9d1b3cbcab6.jpg)
According to data from e-commerce platforms, consumers in Guangdong, Beijing, and Jiangsu consume the most sunscreen products, with sales of sunscreen clothing, masks, and ice sleeves increasing by over 50% compared to the previous period. In addition, the transaction volume of new sunscreen products in the clothing category increased by 180% year-on-year.
In Yiwu, Zhejiang, this sunscreen clothing operator has just concluded a business deal, and the clothes waiting to be shipped have piled up in the hallway. The person in charge introduced that their sales of sunscreen clothing have increased by over 30% year-on-year this year.
![It's also selling well, the upgraded "Face Gini" is becoming popular! These single item masks | high temperature | single item](https://a5qu.com/upload/images/eae16678de81d207ffe2fcdf9d86df54.jpg)
The demand for men's sunscreen clothing is increasing, and it is becoming increasingly diverse
Although female consumers have always been the main force in the consumption of sun protection clothing, in recent years, the demand for male consumers has also been rapidly increasing. Men's sun protection clothing products, such as sun protection clothing and pants, which have multiple functions such as coolness and quick drying, are becoming popular.
![It's also selling well, the upgraded "Face Gini" is becoming popular! These single item masks | high temperature | single item](https://a5qu.com/upload/images/93b94102cea099b6fa0d2a563ac8b974.jpg)
The reporter saw on e-commerce platforms that men's sun protection clothing mainly consists of sun protection clothing, sun protection hats, sleeves, and other products, with monthly sales of many products exceeding 10000 pieces. Data shows that sales of men's sun protection clothing have increased significantly in recent times.
The emerging new demand for sunscreen clothing is attracting more and more clothing brands to enter. According to data from e-commerce platforms, the number of new men's sunscreen products increased by twice year-on-year in June this year, including sunscreen clothing, sunscreen fisherman hats, men's oversized sunshade umbrellas, and outdoor ear and neck protection masks.
![It's also selling well, the upgraded "Face Gini" is becoming popular! These single item masks | high temperature | single item](https://a5qu.com/upload/images/0e2611fcda1a94d03f93c50a461a75e8.jpg)
Out of optimism about future growth potential, some sunscreen clothing brands have increased their investment in design this year. The company manager introduced that they have launched 18 types of men's sunscreen clothing this year, which is twice as much as last year. The company has also launched an outdoor camping sunscreen series that is splash proof to meet the needs of youth trends.