It's all selling crazy. "All right T-shirts" cost 249 yuan, why is the "lottery economy" in the college entrance examination so popular?! "One Chrysanthemum Seizes Kui" Flowers for 98 yuan in the College Entrance Examination | Parents | T-shirts

Release time:Apr 13, 2024 21:01 PM

"Winning at the beginning," "winning the championship with one go," and "heading towards glory"... These are all the "good news" that high school seniors are passionate about every year's college entrance examination, and have also given rise to the hot "college entrance examination economy". But in the eyes of candidates, although the intentions of parents are important, what they hope more is to maintain a calm mind.

Fresh flowers are selling well near the exam venue

Someone earns a thousand yuan a morning

At around 11am on June 7th, less than half an hour after the end of the Chinese language exam, there were already many parents waiting for the exam to end near the test center of Renmin University of China Affiliated Middle School in Haidian District, Beijing.

China News Network noticed that a woman on site was promoting a sunflower bouquet with the "Golden List Title" printed on it to parents. "A bouquet costs 98 yuan, which is definitely cheaper than a physical store," she said in an interview. She brought a total of 16 bouquets this morning, and there are still 2 bouquets left. This means that in just half a day in the morning, she earns over a thousand yuan from selling flowers.

Ms. Zhou, the owner of a physical flower shop near the above-mentioned examination center, told China News Network that many parents have recently ordered bouquets for the college entrance examination. "At least two days in advance is required, and you can hardly buy it on the same day." She explained that the cheapest customized flowers for the college entrance examination in the store are currently 128 yuan per bouquet.

It is understood that sunflowers have always been a popular category during the college entrance examination due to their symbolism of "winning the championship in one fell swoop". When paired with chamomile, roses, etc., packaging paper printed with blessings such as "title on the gold list", "writing and blooming", and "bright future" can be favored by many parents.

More than a month ago, senior student Xiao Yang considered selling flowers with his classmates during the college entrance examination. "At that time, no one gave it as a gift, but we still cared about it, so we thought that some parents might not have prepared and would buy it on site that day." He prepared two sizes of handmade knitted flowers, with the large bundle priced at 98.5 yuan per bundle and the small bundle priced at 21.1 yuan, claiming that it was more than "985" and "211".

Xiao Yang said that due to the difficulty in preserving fresh flowers and the recent high prices of fresh flowers in the college entrance examination, many places cannot be ordered, so he chose to make them by hand.

According to him, after becoming proficient, the large bundle can be completed in about 10 minutes, while the small bundle takes even shorter time. On June 7th, he brought a handmade customized bouquet for the college entrance examination to the vicinity of the examination center of Renmin University Affiliated Middle School, and several other classmates also went to other examination centers. On that day, he sold 4 bundles alone.

Parents care about "good luck"

Candidates hope to maintain a calm mind

On the day of the exam, China News Network saw many parents holding flowers waiting to welcome the candidates. Seeing the "sunflower" and promotional slogan on Xiao Yang's hand, a mother who had not prepared a bouquet immediately decided to purchase it.

Ms. Liang, another parent who sent her to take the exam, bought a bouquet of fresh flowers for her younger brother for 98 yuan. She believes that this approach can allow her younger brother to more directly feel the care and blessings of his family after leaving the exam room.

In addition to winning the championship in one go, clothing styles such as "winning at the beginning" and "heading towards glory" are also popular among parents of candidates. What to wear on the day of the college entrance examination has become a big question for parents of candidates, and the scope of the examination can also be said to be from top to bottom, from inside to outside.

Merchants also put in a lot of effort for this. Sportswear brands have become the gold medal choice for parents due to the "checkmark" logo, and the "all pair T-shirts" launched this year have become even more popular.

The official flagship store on a certain e-commerce platform shows that the monthly sales of "all pair T-shirts" priced at 249 yuan have exceeded 9000 pieces. China News Network saw multiple male parents wearing clothes near the exam room.

Mr. Zhang bought himself and his son who is taking the college entrance examination this year a pair of T-shirts. But he told China News Network that the child ultimately decided not to wear this outfit before the exam.

"We as parents want to seek good luck, but the child feels that there is no need to make things special and still wears school uniforms as usual." Mr. Zhang said that the clothes were bought half a month ago, but a week ago, the child came back and mentioned that it was unnecessary. The school teacher also reminded parents to maintain a calm mind before the exam, and excessive preparation may actually cause tension.

After the first day of the Chinese exam, Mr. Zhang's son walked out of the examination room shortly after. "I feel pretty good, you all rest assured," he said to his parents.

Author: Wei Xianghui Intern Wang Yixin

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