It could be less than 5000 yuan! A survey shows that 60% of graduates are willing to become internet celebrities. They thought that earning 100000 yuan per month was due to live streaming

Being an internet celebrity and doing live streaming is becoming a job that many young people are looking forward to.

Recently, Weibo released a survey data on "What Contemporary Young People Pay Attention to in Employment": Among nearly 10000 surveyed fresh graduates, 61.6% of them will consider emerging professions such as internet celebrities and live streaming when they are employed, and only 38.4% choose not to consider them at all.

According to other data, in 2022, the live streaming and short video industries will directly or indirectly generate over 100 million job opportunities. More and more young people are opening up their minds and trying to join emerging industries such as live streaming. But is this industry really so profitable? Is "internet celebrity" a promising career choice?

Live streaming companies have seen a "doubling growth" of fresh graduates

For the above Weibo questionnaire data, career development agent Tong Zhigang, who has 12 years of experience in employment counseling, said that the data relatively accurately reflects the changes in job search expectations of current graduates. From the job seekers he has encountered, starting from 2022, more and more fresh graduates hope to work part-time as anchors.

According to the "Development Report of China's Online Performance Industry" jointly prepared by the China Performance Industry Association and others, as of the end of 2022, China's online performance industry has opened over 150 million anchor accounts. In 2022, the live streaming and short video industries will directly or indirectly generate over 100 million job opportunities, mainly including online performers, their brokerage companies, and operational teams.

Huang Hong's job is one part of this 100 million. In 2022, after working as a tutoring institution teacher for two years, Huang Hong was attracted by the salary of a live streaming sales anchor and joined a live streaming sales company in Guangzhou. Now, he is both a broadcaster and leading a team of seven or eight people. He told me that the number of fresh college graduates joining the company has doubled in the past two years, as the country is a direct train.

Regarding the increasing number of young people choosing to join the live streaming industry, Tong Zhigang said that this reflects that the current employment awareness of young people is diversifying, and "professions should be inherently diverse.". In his view, the professional knowledge learned in university provides a skill, but job seeking and employment should not be constrained by the profession.

Chen Xiaoxia, a senior consultant on talent development who previously taught at the Jiageng College of Xiamen University, also stated that young people choosing emerging industries such as live streaming is a very positive signal, indicating that traditional class concepts are being broken.

"After college graduates join the live streaming industry, the overall quality of the live streaming industry may also be higher, making the entire live streaming business environment develop in a positive direction." Chen Xiaoxia said, and Dong Yuhui is a good example.

The "28 laws" of the industry are clear, so avoid rushing to the top

Open apps such as Xiaohongshu and Bilibili, and share countless videos and articles about live streaming and account operation experience. There are also many accounts with over ten thousand followers who have successfully promoted their products. The seemingly "relaxed and high paying" live streaming industry is attracting more and more unemployed young people to try it out.

But Chen Xiaoxia pointed out that the "28 laws" of the live streaming industry are clear, with 20% of people earning 80% of the profits. What we see are only 20% of people who are admired for achieving success, but in fact, more people are admirers.

Statistics show that the income of "top" and "bottom" anchors can be said to be vastly different. According to the Development Report of China's Online Performance Industry, 95.2% of live streaming hosts have a monthly income of less than 5000 yuan, while only 0.4% have a monthly income of over 100000 yuan.

Some low paying "admirers" choose to quit after experiencing five or six hours of live streaming a day. Some people have even summarized the group image of bankrupt live streaming companies - these companies have persisted in live streaming for a year, or as short as two weeks.

Regarding this, Chen Xiaoxia suggests that graduates who want to enter the live streaming industry must make a rational judgment about their suitability and love for the industry before entering. They should not rush to the live streaming industry just because they see a few successful candidates. After joining the live streaming industry, it is also necessary to have a plan. "The probability of success in the live streaming industry is decreasing with luck. Live streaming is also an industry that requires accumulation and development. You need to find your own track and play steadily."

With the influx of a large number of young people, the attribute of "youth food" in the live streaming industry has become increasingly prominent. The aforementioned report from the China Association for Performing Arts shows that among live streaming practitioners in 2022, the age group of 18-29 has the most anchors, accounting for 64.2% of all anchors; The proportion of people aged 30-39 is 20.9%. According to Huang Hong, the upper age limit for live streaming hosts in his live streaming sales company is 30 years old.

Under fierce competition and strict age restrictions, emerging industries such as glossy live streaming are difficult to maintain stability. Experts remind that there should be rational judgment and long-term planning before and after joining new industries such as live streaming.

Chen Xiaoxia believes that graduates should try more and accumulate more experience when seeking employment. Engaging in live streaming work can continuously accumulate transferable abilities such as market research ability, industry insight and sensitivity, interpersonal relationship management ability and emotional stability, and can also be developed and applied in other fields in the future.

In addition, after rapid development in recent years, the dividend of the live streaming industry has declined. For the large number of young people entering the industry at this time, Tong Zhigang said that the career cognitive perspective of graduates has just opened up, and they should further enrich multidimensional cognition, strengthen employment training, and establish a multidimensional life value evaluation system.