Is it because of WeChat?, Musk Transforms Twitter into X Everything | China | WeChat
On August 2nd, the Spanish newspaper El Pai published an article: China's "All Things Application" WeChat inspired Musk to turn Twitter into X.
The article states that most of us have forgotten what life is like without a smartphone. In China, without a specific mobile application: WeChat, people's lives would be unimaginable. In this Asian country, WeChat is used every day to do almost everything, and there is nothing more common than this super application.
In China, when you meet someone, they don't ask you for a business card or phone number, but ask you for a WeChat account. Other daily activities, such as ordering meals, paying bills, taking a taxi, and buying movie tickets, can all be completed through WeChat. For many Chinese, WeChat and the Internet are integrated.
When a foreigner sets foot in China, WeChat becomes essential. It was WeChat that prompted Musk to attempt to transform Twitter into an "X" that integrates information, communication, payment, and service functions, in his own words, a "all things application.". WeChat is the best example of such a platform, a tool with over 1 billion monthly active users.
Previously, Musk had repeatedly stated on different occasions that he wanted to emulate WeChat. In a video exposed in October last year, Musk openly and confidently stated that he would "copy WeChat.". According to BBC reports, Musk has been hoping that Twitter can transform into a larger platform.
Does this work in the West?
Obviously, whether or not to "copy" Ma Huateng well depends not only on Musk's own abilities, but also on whether he can find a model that adapts to the Western market. The success of WeChat in China is not only due to its creativity and functionality, but also to its widespread network coverage.