Integration of Sports and Tourism to Create More New Industry Formats | Culture | Sports and Tourism
Currently, the Guizhou Rongjiang Hemei Rural Football Super League, known as the "Village Super League", is in full swing. The "local" flavor football match, which "the village is the home court and the villagers are the protagonists", attracted wide attention both at home and abroad online and offline, and staged a "phenomenal" rural carnival.
In recent years, various and unique rural sports events have been held in many places, greatly enriching the cultural and sports life of rural residents, leading the new trend of rural civilization of "I exercise, I am healthy, and I am happy", and injecting new impetus into the development of local tourism. Taking "Village Supermarket" as an example, the local government encourages business entities to settle in the night economy gathering street around the competition venue through mobile stalls, trunk markets, and other forms, providing catering, specialty agricultural products, and sales services around the event for the audience and tourists. This has driven the development of industries such as catering, accommodation, and tourism in the county and surrounding areas, expanded the channels for local people to increase income, and transformed the huge traffic brought by "Village Supermarket" into real economic benefits. According to relevant data, during the Dragon Boat Festival holiday alone, Rongjiang County received 358900 tourists and achieved a comprehensive tourism revenue of 444 million yuan, an increase of 345.84% and 404.55% year-on-year, respectively; Hotel room orders have increased by more than 11 times year-on-year, making it difficult to find one room on weekends. It can be seen that empowering rural revitalization through rural sports events has strong practical significance.
How to play a good role in rural sports activities and better empower rural revitalization? I believe that we should make sufficient efforts in integration. On the one hand, it is necessary for local governments to abandon homogenization tendencies, fully tap into regional cultural characteristics, make full use of resource endowments, find unique ignition points, combine traditional ethnic sports with ethnic festival culture, song and dance culture, clothing culture, etc., boldly innovate and innovate, highlight strengths and avoid weaknesses, and create innovative explosive products that are unique and superior to others; On the other hand, it is necessary to actively strengthen publicity and promotion, actively integrate into the full media communication pattern, fully utilize online live streaming, short videos and other platforms for all-round and multi angle display, so that local characteristic culture and products can appear on a larger stage, attract the attention of tourists to the maximum extent, and stimulate people's tourism needs. For example, Rongjiang County uses "Village Supermarket" as a platform to inject traditional culture, red culture, and ethnic culture into "sports+tourism". This not only showcases the charm and vitality of local ethnic culture, but also promotes the development of Rongjiang County's cultural and tourism industry.
At the same time, efforts need to be made in the integration and development of sports and tourism, continuously deepening cultural connotations, promoting the integration and development of traditional ethnic sports and tourism, promoting the organic integration and symbiosis of related industries and "village+" IP, building a comprehensive, diversified, and high-quality product supply system, developing more personalized, high-end, experiential, and interactive products around "village+" IP, creating more new formats and scenes, and meeting multi-level, personalized, and high-quality consumer needs.
It is particularly important to note that whether it is hosting rural sports events, providing services, selling products, or showcasing culture, one must have a sense of excellence, always putting quality first, abandoning short-sighted behavior, preventing customer exploitation and bullying, and preventing it from becoming a "one size fits all deal" to continuously enhance tourists' sense of gain and happiness.