Integration of Culture and Tourism to Promote Development, Attracting Visitors from All Sides during the Special Tourism Season
CCTV News: This summer, Sichuan, Jiangxi and other places will explore and utilize high-quality cultural and tourism resources to promote the integration of culture and tourism development, and help promote rural revitalization.
Aba County, Sichuan Province, relies on its unique tourism resources to launch the Zhachong Culture Tourism Season, which includes non heritage cultural and creative markets, characteristic resource exhibitions, and Yellow River Basin ecological protection exhibitions, attracting tourists from all over the country. Zhachong Festival is a unique folk trade festival in Aba County, where "Zha" means pottery and "Chong" means market. It is a traditional festival that integrates commodity trade, cultural display, and entertainment activities. According to statistics, since the launch of the tourism season on July 18th, Aba County has received nearly 120000 tourists in just over a month, with a significant increase in comprehensive tourism revenue and passenger flow year-on-year.
In Huichang County, Ganzhou City, Jiangxi Province, a rural singing festival was held in a lively manner, attracting nearly a thousand farmers to participate, with an audience of over 120000 people on site. The exciting performances of the contestants were eye-catching, and the various snacks in the food district also attracted many tourists to stop and taste. Huichang County Rural Singing Festival has been held for 10 times. The local government has built a diversified tourism economy integrating tourism, entertainment, shopping, etc. with culture and economy.