Innovative means to promote the dissemination of revolutionary culture (targeted) Revolution | Red | Culture
Red is the brightest background color of the CPC and the People's Republic of China.Jiangxi has abundant red resources, which have unique advantages and important responsibilities in promoting the inheritance of red genes.
Currently, emerging technologies such as 5G, big data, cloud computing, and virtual reality are constantly emerging, causing profound changes in the public opinion ecosystem, media landscape, and communication methods. Network information dissemination is characterized by mobility, personalization, leisure, and interactivity. These changes bring new opportunities and challenges to the inheritance of red genes and the dissemination of revolutionary culture. We must make full use of various communication methods, tell the red story well through new forms, new methods, and new channels, and continue the red bloodline.
Innovate communication forms.Jiangxi firmly grasps the correct direction of inheriting the red gene, and comprehensively uses all media methods, popular language, and artistic forms to launch various works that spread revolutionary culture, such as the TV program "Shining Coordinates", the 3D animated film "Pioneer of the Long March", and the micro film "Chasing Light", and actively promotes and promotes them. Widely carry out characteristic brand activities such as "Red Day Reading", "Reciting Red Family Letters", and "Online Sacrifice to Heroes". Actively cultivate new formats such as online live streaming and cloud visits, and continuously enhance the infectivity of revolutionary culture.
Emphasize integration and linkage.Jiangxi effectively integrates paper media, film and television, portal websites, social platforms, mobile clients and other media to create a comprehensive and diversified media communication channel, realize the interconnection and interaction of revolutionary culture in different communication platforms, form a cross channel communication matrix, and constantly enhance the communication synergy. Build a provincial, municipal, and county level integrated media revolutionary culture communication system, create a modern media communication platform that integrates unified command, planning, procurement, and distribution, multi-channel communication, and multi form presentation, and effectively expand the coverage of revolutionary culture communication through integrated linkage.
Empowered by technology.Jiangxi has established a provincial-level integrated media technology platform, utilizing technologies such as artificial intelligence and cloud computing to intelligently transform the entire industry chain of planning, collection, production, review, distribution, reception, and feedback, striving to improve content production efficiency and effectively apply it to the dissemination of revolutionary culture. For example, using algorithms, big data and other technologies to accurately understand the cultural needs of the audience and provide more accurate cultural products. In addition, we also build a provincial red resource big database and create a shared red resource big data service and application center; Building a digital platform for revolutionary cultural relics, creating a digital exhibition hall for the patriotic education base in Jiangxi Province, constructing an immersive revolutionary cultural experience space, and continuously improving the dissemination effect of revolutionary culture.