Innovation promotion and three-dimensional display of "Volunteer Filling Season" high recruitment live broadcast attracting attention to life | China | high recruitment
It is another season for filling out college entrance examination preferences, and millions of candidates from all over China, as well as their anxious parents, have to make a crucial life choice in just a few days.
For the current Chinese examinees, the target university is not only a few code numbers in the "Guide to Filling in the College Entrance Examination". Compared with the situation that many students have no clue except for referring to the scores of previous years, in recent years, in countless mobile online high-level recruitment studio, from professional arrangement to real campus, the next stop of life is being displayed online in an increasingly three-dimensional way.
As soon as the college entrance examination was over this year, Tsinghua University released the "2023 Tsinghua registration strategy live relay", "the strategy is in hand, you can't worry about applying for the examination". In this 14-game live relay, it provides a comprehensive interpretation of the major categories of Tsinghua enrollment. The chief professors, experts and scholars of various categories not only explained to the candidates "what to learn" and "what to do" in various disciplines ", more intimate guidance on" how to choose "and" how to learn ". In addition, many Tsinghua students also combined their personal experience to lead candidates to" walk into "Tsinghua to convey more emotional personal experience.
In fact, in recent years, high enrollment live broadcast has become an important scene of voluntary reporting in China's "college entrance examination narrative". More and more colleges and universities use video platforms to carry out online enrollment live broadcast to innovate publicity methods and optimize consultation channels.
Chen Wei, deputy director of the Admissions Office of Beijing University of Posts and Telecommunications, said in an interview with a reporter from China News Agency that in recent years, the school has invested more and more in high-level recruitment live broadcasts. On the one hand, the number of live broadcasts has increased significantly, and on the other hand, it is also striving to be more formal. Close to the needs of candidates, "For example, at first we may be in the form of ppt presentation, but later found that the round-table interview. The content of the presentation is also more comprehensive and three-dimensional, not only introducing professional courses, but also focusing on professional development, future employment and other aspects, hoping to help candidates and parents make a rational thinking and judgment."
It is reported that from June 12 to July 17 this year, Douyin launched a series of live broadcasts from 100 colleges and universities, covering enrollment information sharing and high-quality open courses. The series covers 48 double-class universities and 55 key first-class disciplines, with a total of more than 300 high-quality live broadcasts and more than 200 national top-quality courses. In addition to professional and curriculum consultation, some colleges and universities have also set up cloud VR to display the panoramic view of the school on the Internet. Candidates can visit the campus online by logging into the port. It is understood that online VR contains more detailed information, from the conditions of the teaching building, to the laboratory environment, and even whether the canteen is rich in food, etc., which can be said to show the whole picture of the school in all directions.
For examinees and parents, the online interactive question and answer in the live broadcast of high-level recruitment is efficient and rapid. Such convenient consultation, on the one hand, helps them get rid of the toil of running around in various propaganda points, on the other hand, it further makes up for the misjudgment that may be caused by poor information. For colleges and universities, while expanding the publicity effect, they have more opportunities to attract more suitable students.
While further narrowing the distance between colleges and universities and candidates, some experts also pointed out that high-level recruitment live promotion and consultation are different from ordinary publicity. While introducing themselves, targeted consultation should be carried out in combination with the pain and blind spots of candidates. In order to avoid misleading, it is necessary to provide as comprehensive and true information as possible to help candidates and parents make more objective and rational choices.
