Initiate refund! Netizen: Tears of the times, Kindle China Electronic Bookstore is now closed. Amazon Inc. | Kindle | subsidiary | Tears
Once almost overturned the existence of paper books
Now it has become
Another tear of the times!
On June 30th, under the umbrella of Amazon
Kindle China Electronic Bookstore Discontinues Operations
A year ago,
Amazon releases "Kindle China Electronic Bookstore Operation Adjustment",
Announcing the cessation of Kindle e-book operations in China one year later,
In the blink of an eye, the year has come.
That is to say
After today
Chinese users are unable to purchase new e-books anymore
After June 30, 2024
Chinese users can only read e-books downloaded locally
The e-books purchased in the account will be cleared
At the end of last month
Kindle official WeChat account has released a "Farewell Guide"
The tweet provided answers to subsequent usage questions,
Including member refund issues,
And remind users to do so before June 30, 2024
Be sure to download the purchased e-book to your local device
Or Kindle Library.
Customer service for Kindle China
It will also continue until June 30, 2024.
That is to say,
The warranty issue will be handled until then.
In addition, online translation, X-Ray
The quick flipping reading function will not be affected.
Once sparked a global e-book reading frenzy
In 2007, Amazon launched the Kindle,
It has sparked a global wave of e-book reading,
In 2013, it officially entered China,
Kindle once became synonymous with e-books,
It has also become a symbol of a literary and artistic way of life.
In 2018,
The sales of Kindle readers in China have exceeded one million,
Reaching its peak.
However, once upon a time,
We need to say:
Goodbye, Kindle!
For Kindle's exit from the Chinese market,
Chinese users have expressed regret one after another,
Many netizens are grateful for their years of companionship.
There are "emotional fans" and "iron fans" that represent,
I have purchased over 2000 e-books on this platform in recent years,
My account was gone overnight,
This made him question the trend of digitization,
It also makes users who purchase genuine books that support digitization feel discouraged.
Some netizens also joked that,
Now my Kindle is really going to be used to cover instant noodles.
Why did Kindle exit the Chinese market?
This may start with two advantages of Kindle. One is portability, much lighter than carrying paper books; Another aspect is that it retains the "pure reading" atmosphere of paper books - they can only be used for reading and cannot be accessed online.
But today these two advantages are no longer obvious, or even gone. In the past decade, the mobile Internet has developed rapidly. From 2G, 3G to 5G, the functions of mobile phones have changed greatly. At present, the truly portable reader is actually mobile phones, which are replacing e-books.
Author analysis:
I actually rarely use the Kindle now, mainly because my phone always stays with me. If you can do something with your phone, you don't want to pick up another device anymore. Just like how mobile phones have replaced wallets, iPods, and transportation cards. The advantages of Kindle are low power consumption, light weight, and an ink screen, but compared to mobile phones, it is still a bit larger. If you are only reading in fragmented time, whether you have an ink screen is not very important.
Another advantage of Kindle is its pure reading experience, which can be replaced by paper books. Since you have a portable phone with a vast amount of information inside, if you want to calm down, you might as well pick up a paper book. The feeling of flipping pages and touching paper with your fingertips is more authentic.
Besides the disappearance of Kindle's own advantages, external competition is also a major reason.
Kindle has been in China for ten years, and domestic brands such as iFlytek, Huawei, Zhangyue, Wenshi, and WeChat Reading have also emerged in the domestic e-book market, causing a certain impact on Kindle's market share.
For example, Zhang Xin, born in 1985, was a loyal fan of Kindle, but he gave up last year and spent nearly 2000 yuan to buy a WeChat book reader. He thinks this is more convenient than Kindle, as he can share resources and progress between his phone, pad, and reader, and can pick it up at any time, opening it to the last location he read.
Users have different ways to deal with Kindle's exit. Some people give up using emotional products to make noodles and switch to mobile reading apps; Some people rush to hoard books overnight and spend more on the last day.
Have you ever used a Kindle?
Do you prefer using an e-book reader or a mobile phone?
Or just read paper books?