Immersive "Play" Travel Expo, Bringing "Technological Style"
Tianjin, September 2 (Xinhua) - Walking into the tourism equipment area feels like being in a natural camping base; Shooting virtual animated images and wearing VR glasses while riding bicycles brings viewers a tangible technological experience; Micro scenic spots make tourists feel like they are in the midst of small western-style buildings... The 13th China Tourism Industry Expo is being held in Tianjin, and many visitors are lingering in the immersive experience of technology tourism.
The picture shows the scene of the 13th China Tourism Industry Expo taken on September 1st. Photo by Xinhua News Agency reporter Sun Fanyue
In the China Telecom exhibition area, the metaverse exhibition hall attracts the attention of many visitors. Tourists from different places only need to scan the QR code to enter the "Metaverse Scenic Spots". Viewers and tour guides can interact online and immerse themselves in the beautiful scenery without leaving their homes. In the AI intelligent photography area of the exhibition area, many tourists are queuing up. Standing in the designated area, tourists can "transform" into comic images and take photos as souvenirs. Next to a large screen, the dancer is wearing an intelligent sensing device, and the doll image on the screen changes synchronously with her movements, cute and playful.
"We use 3D modeling, AI data-driven, 5G edge computing and other technologies, together with wearable devices, to achieve real-time interactive scenes." Wang Ying, cultural and tourism industry manager of China Telecom Tianjin Branch, introduced that through this device, scenic spots can achieve real-time interaction between tourists and cartoon images on the screen, increasing the sense of play experience.
On September 1st, actors and virtual digital figures performed at the China Telecom exhibition area of the 13th China Tourism Industry Expo. Photo by Xinhua News Agency reporter Sun Fanyue
"Technology style" is a major highlight of this year's Tourism Expo. In the Tianjin exhibition area, smart technology elements are integrated with Tianjin's tourism characteristics, providing viewers with an immersive, interactive, and intelligent on-site viewing experience.
It is understood that the "Smart Tourism Exhibition Area" of this year's Tourism Expo invites well-known domestic and foreign digital operators, intelligent equipment manufacturers, tourism big data service providers, etc. to participate. By showcasing the latest applications of digital services, tourism intelligent equipment, tourism intelligent management, etc., it comprehensively outlines the achievements and latest technologies of digital tourism development, empowering the intelligent transformation of tourism.
On September 1st, visitors experienced it on-site at the Tianjin exhibition area of the 13th China Tourism Industry Expo. Photo by Xinhua News Agency reporter Sun Fanyue
In front of a large screen, Tianjin resident Wang Yue is wearing VR glasses and riding on a bicycle device. The large screen synchronously plays the scenery along the Haihe River, constantly changing as Wang Yue rides. "There are also textual introductions of related attractions along the way, which are very authentic and have a strong sense of technology!" she said.
The reporter followed her to the Tianjin cultural and tourism information display board behind the big screen. Click on the corresponding picture of the scenic spot to browse and query related information about the scenic spot. "With the support of digital technology, intelligent tourism has become more convenient," said Wang Yue.
The reporter learned through interviews that with the continuous development of technology, tourism equipment is also gradually being upgraded and replaced. Strolling through the tourism equipment area, tourist equipment such as spacecraft, drones, and transportation vehicles come into view one after another. Physical starry sky houses, wooden houses, and tents are placed on the green lawn, as if immersed in nature.
"Camping is a popular way of traveling among modern young people, with social attributes and healing functions." Zhang Qi, the founder of a camping brand who came to participate in the exhibition, believes that young people pay more attention to the social attributes and healing functions of tourism. With the support of technology, tourism equipment is gradually integrating and developing.
"Faced with the growth of tourist demand and the competition in the tourism industry, it is necessary to innovate operations, develop new products and service models, improve service quality and customer experience based on market and consumer changes, in order to better adapt to the new market environment and development trends." said Yao Jun, President of the China Amusement Park Association and Chairman of the China Tourism Scenic Area Association.
