Ignite the "Accelerator" for High Quality Development of the Cultural Industry (People's Review) Development | Cultural Industry | Review

The cultural industry not only injects strong impetus into the high-quality development of the economy and society through the prosperity of the industry, but also consolidates the spiritual power of cultural confidence through the prosperity of culture

This year's summer film season continues to be hot, achieving both box office and good reputation. As of 7:00 pm on August 18th, this year's summer box office has reached 17.8 billion yuan, exceeding the total box office of summer films in 2019 and reaching a new historical high. At the same time, the film genres are diverse, covering topics such as comedy, youth, suspense, science fiction, animation, etc., making the audience sincerely feel that "this summer's film market has new views every week.". The popularity of movie watching and the wide variety of works are a microcosm of the prosperous development of China's cultural industry.

Recently, the National Bureau of Statistics released the "2022 National Report on the Development of Cultural and Related Industries", which showed that the scale of China's cultural industry continued to expand, with operating revenue exceeding 16.5 trillion yuan in 2022, an increase of 169.8 billion yuan or 1.0% compared to the previous year. From the perspective of categories, the 16 industry subcategories with more obvious characteristics of cultural new formats achieved a revenue of 5010.6 billion yuan, an increase of 6.7% compared to the previous year, and the proportion of revenue in the cultural new format industry exceeded 30% for the first time. In terms of profits, China's cultural industry achieved a total profit increase of 34.1 billion yuan compared to the previous year, with a profit margin of 7.7%, an increase of 0.2 percentage points compared to the previous year. Profit has achieved stable growth, industrial structure has been continuously optimized, and the cultural industry not only injects strong impetus into high-quality economic and social development through the prosperity of the industry, but also consolidates the spiritual power of cultural confidence through the prosperity of culture.

Contemporary China is experiencing the most grand and unique practical innovation in human history, which provides inexhaustible resources for the prosperity and development of the cultural industry. For example, the play "Chusheng" uses a new form of drama art called "documentary interviews" from multiple positions and angles, telling the epic of the struggle of ethnic enterprises in the new era to help China transition from a manufacturing country to a brand power. It showcases the spirit of patriotism, hard work, dreams, and innovation, and stimulates the spirit of striving for progress and development confidence. Rooted in practice and documenting cultural products of the times, starting from the life journey of specific characters, telling the wonderful stories of this great era. Continuing to draw rich nourishment from vivid practice, keeping pace with the times and the people, the cultural industry will respond well to people's new expectations with a blooming attitude.

The cultural industry, with the soul of culture, contributes to the prosperity of the industry. The long and rich history of China and the vast and profound traditional Chinese culture have laid a profound foundation for the prosperity and development of the cultural industry. The TV program "China in Classics" focuses on the classic masterpieces of excellent Chinese cultural classics, creating a "storytelling field" through dialogue across time and space, vividly telling touching and profound inheritance stories, and showcasing the Chinese wisdom, spirit, and value contained therein, achieving the integration of knowledge dissemination and cultural inheritance and development. The program showcases the charm of classics in a theatrical form, showcases the value of classics through character stories, and strives to achieve creative transformation and innovative development of excellent traditional Chinese culture. Promoting the revitalization and utilization of excellent traditional Chinese culture, and deeply exploring its contemporary value, is precisely the unique spiritual symbol and intellectual wealth that enables China's cultural industry to stand on its own in the world.

The key to the inheritance and continuous growth of culture lies in returning to the original and opening up new ideas, adhering to integrity and innovation. In recent years, various new technologies have been widely applied in the cultural industry, changing the way cultural products are created and disseminated, giving rise to rich scenes and accumulating strong momentum. For example, the Dunhuang Research Institute has launched the "Digital Scripture Cave", which uses technologies such as digital twins to restore caves and cultural relics. Users can observe the long-standing Dunhuang culture while traveling through history; The Sanxingdui Museum applies AR and MR technology to the restoration of cultural relics in the museum, integrating virtual scenes into real scenes and providing viewers with an immersive experience. Empowering technology to drive profound changes in the supply and consumption sides, activating more cultural resources, will create more possibilities for the prosperous development of the cultural industry.

The cultural and national fortunes are intertwined, and the cultural context is connected to the national context. In recent years, China's cultural industry has developed rapidly and steadily, effectively enriching people's spiritual and cultural life; Looking ahead to the future, keeping pace with the times, adhering to innovation, and adhering to creative transformation and innovative development, we can continuously stimulate the potential for innovation and creation, ignite the accelerator for high-quality development of the cultural industry, and achieve a win-win situation of industry growth and cultural inheritance and development.