"Ideal" has become a prohibited word in the automotive industry?, Ideal Automobile claims 1.2 million yuan from a film store for film application | Automotive | Ideal
Recently, Ideal Auto sued a car film store in Shandong for a million yuan in compensation, which quickly sparked attention and discussion. For a while, netizens were filled with confusion and dissatisfaction, and they dared not say they had "Ideal" anymore. What's going on?
It is understood that the owner has been engaged in automotive film service business for more than ten years. Due to his nickname "Ideal", he named the store "Ideal Automotive Decoration" in 2012 and later changed it to "Ideal Automotive Film Factory". He stated that the sign of the store has always contained the word "ideal", and the products sold have no relation to Ideal Automobile, making it difficult to understand the lawsuit of "infringement of trademark rights and unfair competition".
A legal professional said, "The store name was used before Ideal Automobile registered its trademark, and even if Ideal Automobile later registered its trademark, the store name can continue to be used within the original scope. In addition, it is necessary to check whether the trademark logo is the same or similar, and also consider whether the goods or services are strongly related."
As is well known, "ideal" is a frequently used term in daily life, and it is somewhat unreasonable for Ideal Automobile to sue on this grounds. Should ordinary people avoid using any vocabulary related to car brands in their daily lives from now on? Whether the name of the film store constitutes infringement or not still needs to be judged by the law. But as a car company with a market value of over 100 billion yuan, we don't know the true reason behind this wave of "operations". The lawsuit is small, the matter is big, don't "pick sesame seeds and lose watermelon".