I will definitely knock him unconscious! " Zhang Xuefeng was angrily criticized by a university professor for his statement, "My child insists on reporting to the news media | News | Zhang Xuefeng."

Recently, Zhang Xuefeng said during his live broadcast that

The child insists on enrolling in journalism,

I will definitely knock him unconscious

Triggering heated discussions.

According to a report on the 14th, Zhang Xuefeng said in an interview with the media, "It has to be admitted that 80% of students studying journalism and communication have not been engaged in this industry. Journalism and communication used to be a good profession because at that time, media was flourishing, and editors and reporters for radio, newspapers, television stations, and websites. Now, everyone is self media."

Zhang Xuefeng questioned, "A professor who teaches journalism and communication at a 985 university doesn't have as many followers and traffic on his self media account as I do. A undergraduate graduate majoring in water supply and drainage at Zhengzhou University, isn't there a bit of a problem with this? From the current social environment, journalism and communication can be set up in small quantities during the graduate stage, but now second and third tier universities have a large number of such majors, knowing that the industry standards are 211 and above 985, why are so many universities still offering such majors?"

Zhang Xuefeng graduated from Zhengzhou University and is a postgraduate entrance exam tutor.

In June 2016, he became popular on the internet with "Seven Minute Interpretation of 34 985 Universities". In 2021, participated in the movie "Daily Fantasy Guide" and founded Fengxue Weilai Education Technology Co., Ltd. in Suzhou in May of the same year, with a business scope including educational consulting services; Family education consultation services for parents; Software development; Software sales; Artificial intelligence application software development, etc. In the same year, he launched the "2021 Famous Teacher Zhang Xuefeng Interprets the New College Entrance Examination" series of live broadcasts to help candidates and parents scientifically fill out their preferences.

Zhang Xuefeng himself has 13.855 million fans in Tiktok and 6.533 million fans in Weibo.

On June 15th,

Professor Zhang Xiaoqiang from Chongqing University criticized in a post,

Don't be fooled by internet celebrities like Zhang Xuefeng.

Zhang Xiaoqiang stated that the journalism profession is both literary and martial, and mainstream media is still an industry that can attract employment. You can start your own business, go to a big Internet factory, or take the civil service exam and go to a state-owned enterprise when you retire.

He gave an example, saying, "Three of the graduate students I graduated from this year were admitted to the civil service system, one went to Qingdao Haier Electric Appliances, one went to Geely Automobile, and one went to other companies. Two of the graduate students who graduated last year went to mainstream media, two went to Shenzhen and Chengdu respectively as civil servants, one went to university, and one went to a game company. It can be seen that the employment scope of news dissemination is very broad."

Zhang Xiaoqiang Tiktok Video

On the afternoon of the 16th,

Zhang Xuefeng responded on Weibo:

I come from an ordinary family, and if my family is well-off, I have more choices. There is no such thing as being wrong or good! But in most families, the conditions are not so good, so when choosing a major, you need to choose one that suits you and can provide you with food! Instead of simply copying the text and not considering the actual situation, I did not target anyone in any major, I only gave advice based on employment situations! If a child cannot find a job, it is not your teacher who is responsible, but your father, mother, and yourself!

On the evening of the 16th,

Professor Zhang Xiaoqiang from Chongqing University once again posted a video saying,

I am full of confidence in the prospects of the journalism major, as there will always be a strong demand for communication talents in the future society. Zhang Xiaoqiang also criticized that Zhang Xuefeng himself is also enjoying the dividends of socialized communication. He is engaged in the field that news graduates need to work in. "He eats the food of communication himself, but is smashing the pot of communication. How absurd!"

The reporter found that Zhang Xiaoqiang, a professor of Chongqing University, currently has 23000 fans in Tiktok. In the column of self introduction, he wrote: Professor of School of Journalism, Chongqing University; Part time Professor at the School of Law, Chongqing University; Master of Engineering, Doctor of Law, Postdoctoral Fellow in Media Enterprises; Guide over 70 master's and doctoral students; She once complained about her daughter's education because of excessive searching in the official website profile.

Many netizens believe that in the era where everyone has a microphone, what Zhang Xuefeng said is very relevant.

@Constantine: Actually, what Zhang Xuefeng said is quite down-to-earth and may inevitably hurt some people or schools, so that's how the criticism came about. He spoke from the perspective of parents or parties involved, and it would be even more perfect if he could combine personal professional choices, development, and national development plans.

@_Warm Yang Hy: Seven years ago, I was facing the middle school entrance examination. At that time, Teacher Zhang was lecturing on university history and other topics. Sometimes, I just looked at what he talked about. I have grown up and he is also old, but he speaks sincerely and sincerely. His various analyses cannot be ignored. Although his speech may be extreme and unpleasant, what he says is the truth.

@Lawyer Li Lei's bot: We still need to face reality first, which is that there are only about 40 985 universities. The real world lies in the fact that there are not only 985 first or second tier universities, but also a large number of vocational school students.

@Storyteller Pan Da 2: Why not learn well? You must learn journalism. As a practitioner, I sincerely do not recommend studying journalism. It's better to learn a technique.

@Spicy is endless: There is really no professional barrier in the new transmission, everything can be mediated, and everyone has a microphone.

There are also many new rumors about graduates:

@Llllllilliil: It's been two years since graduation, and most of the students in the class have switched to other majors unrelated to journalism. Zhang Xuefeng's words are also reasonable, including senior students who graduated from graduate journalism programs at prestigious universities and are also engaged in professions unrelated to this

@Invincible Charm: More than a decade ago, when I was still in college, I was actually full of hope for this subject. At that time, we hoped to break the shackles of traditional media and have a positive outlook on the future of new media. We all believed that in an era where news needed timeliness and popularity, new media was very promising. But as more and more low intelligence self media emerge, attracting attention and gaining traffic, there are more and more things without content

@Nowadays, I have already moved away from the media industry and have not engaged in journalism due to my own lack of abilities, which is also my own choice. I don't think I have the ability to change this industry, nor the courage to stick to the ideal of journalism. In some schools, journalism was divided into journalism and advertising in my sophomore year. I think if our school had also split into journalism and advertising, I would probably have chosen advertising as well.

Some netizens also believe that, no matter what, forging iron requires one's own hard work, and personal abilities are very important.

@My family owns a zoo at home. Who said there is no threshold for self media... technical and planning barriers, aren't they? Also, do you really think that "self media" doesn't have a team? How many large accounts that can be monetized don't have a team

@Botanical History Army: Any good journalist must have a strong professional foundation, not only in the journalism industry itself, but more importantly, in other disciplines such as economics, history, society, and natural sciences, there must be one that is proficient. Only on this basis can the work done be impressive and truly enter the field. However, such a learning process is not easy to talk about.

As for speaking, if we only look at the subject itself, we can only do theoretical research.

Overall, this path is not suitable for the vast majority of children.

Some netizens who hold opposing views also believe that Zhang Xuefeng's remarks are too one-sided:

@Suddenly looking back, Baiyun still said: what profession to study is human freedom, what needs to be regulated is human words and actions.

@Car Research Editorial Department: The statement made by internet celebrity Zhang Xuefeng is completely nonsense. He doesn't even have a complete understanding of the media industry. He only understands the media industry from the perspective of his own internet celebrity and self media, but he doesn't understand that true journalists can give up many things to pursue the ideal of defending public interests that many people don't understand.