Hunan Radio, Film and Television Bureau replied "Rectify the disorder of smart TV charging": urge Mango TV to rectify and improve the situation of Hefeng Internet TV State Administration of Radio and Television | TV | disorder

Release time:Apr 13, 2024 22:36 PM

According to the news on June 21 on the website of Hunan Provincial Radio and Television Bureau, Hunan Provincial Radio and Television Bureau replied on May 8 to Fu Zengjun, a representative of the first session of the 14th Provincial People's Congress, on "Suggestions on Rectifying the Disorder of Smart TV Charging", saying that in recent years, the State Administration of Radio and Television has attached great importance to the social public opinion reflection of "the disorderly phenomenon of smart TV charging", and jointly with the Central Office of Network Information Technology and the Ministry of Industry and Information Technology of the State Council and other departments has held two meetings on the management of Internet TV communication order to deploy relevant work. Hunan Provincial Radio and Television Bureau conscientiously implements the unified deployment of the State Administration of Radio and Television, and urges Hunan Radio and Television Station to carry out targeted rectification and implementation of Mango TV integrated broadcast control and Internet TV in accordance with the principle of.

The Hunan Provincial Radio and Television Bureau, together with the Provincial Party Committee's Cyberspace Administration and the Provincial Market Supervision Administration, has carefully studied and supervised the suggestions of the military representatives.

With regard to the basic situation of the rectification of Hefeng Internet TV, Hunan Provincial Radio and Television Bureau said that after our bureau participated in the working conference on the continuous management of Internet TV transmission organized by the State Administration of Radio and Television, the bureau's party group attached great importance to it and immediately made arrangements to require Hunan Radio and Television Station and Mango TV to fully understand the importance of the governance work of smart TV "doll" charging, to treat this work at the height of radio and television and network audio-visual practice serving the people's purpose, and to make solid progress in strict accordance with the requirements of the State Administration of Radio and Television.

Hunan Provincial Radio and Television Bureau organized business backbones of relevant departments to set up special classes to guide Mango TV to carry out rectification, put forward the principles of adhering to standardized management, ensuring content security, eliminating consumption traps, and safeguarding user rights and interests, and required to strengthen communication and docking with the Academy of Radio Sciences of the State Administration of Radio and Television of the People's Republic of China and formulate rectification plans as soon as possible in response to problems such as offside of smart TV manufacturers, absence of management of Internet TV licensors, and non-standard behaviors of relevant positions. At the end of March, Hunan Radio and Television Station formulated the Implementation Plan for Special Rectification of Hefeng Internet Television Manufacturer Terminals, which has been reviewed by Hunan Radio and Television Bureau and reported to the State Administration of Radio and Television.

According to the relevant requirements of the State Administration of Radio and Television, Hunan Provincial Radio and Television Bureau urged Mango TV to adjust the proportion of Hefeng Internet TV's home page payment and free payment, formulated a special governance plan for Hefeng Internet TV, and gradually promoted the standardization of user management, billing management, member management, content management, etc; Strengthen the construction of standardized member marketing information, publicly disclose information on member service content, member service rights, and member fee composition in prominent positions, and promptly answer user questions through customer service; Through official channels and social media continuous promotion, on the basis of launching the "Spring Festival Family Joy Free Zone" during the Spring Festival period, the "Free Zone" is regularly set up to meet the viewing needs of users with rich and high-quality free content.

Hunan Provincial Radio and Television Bureau guided Mango TV to actively cooperate with other Internet TV integrated operation organizations to jointly issue the Proposal on Regulating Smart TV Charging Behavior, actively promote the formation of a self-discipline system of multi-party coordination and comprehensive governance in the upstream and downstream of the Internet TV industry chain, resist the "business only theory", and oppose the one-sided pursuit of commercial interests.

Regarding the next steps of work, the Hunan Provincial Radio and Television Bureau stated:

One is to further enhance awareness. From the perspective of safeguarding the consumption rights and interests of Internet TV users, promoting the healthy development of the online audio-visual industry, and implementing the responsibility system for the work of network ideology, we should give full play to the role of the provincial bureau in guiding and supervising the industry, pay close attention to the governance of smart TV "dolls" charging, and ensure that a wide range of Internet TV users continue to gain a sense of cultural gain and happiness.

The second is to further improve coordination. Urge Hunan Radio and Television Station to continue improving the details and standards of the implementation plan in accordance with the requirements of the rectification plan. Strengthen coordination with major TV manufacturers and work together to implement follow-up rectification work. Strengthen the coordination between the internal content production and technical support departments of the platform, and ensure that the overall work is carried out in a standardized and orderly manner.

The third is to further standardize management. Urge the Internet TV and related network audio-visual program broadcasting platforms to always adhere to the people centered development concept, draw inferences from one instance, and carefully check whether there are charges for the free public services they should provide, leaving no dead end; Carefully examine whether the services that can be charged meet the standards, whether there are forced consumption, trap consumption, and other phenomena, and do not play a sideline.

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