How to "recruit students" in universities?, From internet celebrity live streaming to cool admission notice coupons | Life | Admission Notice
Writer Lu Yao quoted this sentence at the beginning of his novel "Life": "Although the path of life is long, there are often only a few crucial steps, especially when young.". The college entrance examination may be such a critical moment.
Recently, scores for the college entrance examination have been released across the country, and various universities have also started a "fancy" enrollment model. From internet celebrity live streaming to cool admission notices, which university is the best in recruiting students?
01
Net red students "live with colleges and universities"
Unlike college enrollment in previous years, with the rise of short videos and live broadcasts, more and more colleges and universities have entered the Internet in the past two years, and "live streaming colleges and universities" is becoming a new phenomenon.
From June 12 to July 17 this year, Tiktok launched a series of live broadcasts of 100 colleges and universities, with about 800 college admissions, covering enrollment information sharing and high-quality open courses.
A college recruitment teacher said that the traditional way of enrollment is to go to middle school to give lectures, one-way push through the official account, and go to various places to "set up stalls". Time is tight and the number of audiences is limited. Through live streaming channels, fresh students and parents can have a relatively diverse understanding of enrollment and professional information, and interact in real-time online. How is the live streaming effect? Tianjin University recently conducted a survey, which found that out of nearly 4800 students admitted last year, over 40% had watched the enrollment live broadcast.
On Tiktok, Tsinghua University, Fudan University, Harbin Institute of Technology and other universities have opened open classes, offering courses such as Math Life, Artificial Intelligence Language and Ethics, Central Plains in Poetry, Photography Art Creation, Circuit, Calculus, etc., which provide rich learning resources for candidates who are about to enter the university. Students can "try out" the university in advance on the Internet to experience the courses in the university.
@ Nongda Ding from Yunnan Agricultural University, on one side of the picture source network, teachers are peacefully leading the school in the live broadcast room, while on the other side, some internet celebrity students are also shouting for the school.
Last year, Ding from @ Agricultural University of Yunnan Agricultural University took an enrollment video for the school, but failed to get millions of praise in Tiktok. The enrollment videos of other schools are all shot by drones, tempting with delicious food and beautiful scenery, and the professors appearing in person... However, Ding's videos are very down-to-earth, with the roar of tractors and the entire land, and he shouted, "Welcome to apply to Yunnan Agricultural University, we really don't have to dig land every day here.".
Li Youxi, a female master's student born in 1995 at Zhejiang Normal University, has challenged the most unpopular major on the internet with a short video titled "What kind of experience is it to graduate in the field of oracle bone inscriptions". She has gained over 200000 fans and sparked interest in oracle bone inscriptions among netizens, allowing more people to learn about the profession.
These students are another seemingly "wild" enrollment force in the new media era, using the power of the internet to make their schools and majors known to more people.
The internet has brought candidates and universities closer together, making it a journey of youth and ideals. As you step into the door of university, a new life is about to begin.
02
Admission notice is also "soft power"
In addition to promoting one's profession and employment, college enrollment is also a cultural "soft power" competition, reflecting the charm of the school in various details.
Last week, before the release of the college entrance examination results, the admission notice from Fudan University had already made it to the hot search on Weibo. The notice is based on the Kaihua paper of Fudan's technological achievements, inviting renowned teachers and students to write together. To the surprise of netizens, a thin piece of paper can last for over a thousand years. When technology, humanities, and art condense into a piece of notice, it is a unique romance.
Fudan University Admission Letter, Tuyuan Network Yesterday, Lanzhou University's admission letter also became popular. Originally, there was a beef noodle voucher in each admission letter of Lanzhou University, and the school wanted to invite every new student to eat the first bowl of beef noodles in Lanzhou. Many netizens exclaim: This school can handle it! Not long ago, Lanzhou University also released an enrollment MV titled "Time for a Bowl of Beef Noodles". The soup is clear, the radish is white, the chili is red, the garlic sprouts are green, and the noodles are yellow. We look forward to you eating good noodles and reading good books this September.
The beef noodle coupons in the admission notice of Lanzhou University are actually attracting attention every year. Last year, the notice from Nankai University included two lotus seeds collected from the hometown of Premier Zhou Enlai, Shaoxing; The seemingly "ordinary" notices received by the first undergraduate students of West Lake University are actually full of content, printed using inkless technology with a strong sense of technology; Shaanxi Normal University has been using a brush to write admission letters for new students since 2007, including experienced professors, calligraphers, current students, and alumni.
A carefully printed admission notice is like a school saying to every new student, "We care about you very much." In the Internet era, the "messenger" function of the admission notice has declined. The design of admission notices in universities is unique, not only as a material gift, but also as a spiritual nourishment.
How is the university campus environment? Is the cafeteria food good? How are the library conditions? On social platforms such as Weibo and Xiaohongshu, these have become topics of concern for students. There are also various rankings on the internet, such as Xiamen University and Wuhan University being frequent visitors to the most beautiful university rankings; There is also a inventory of cafeterias in major universities, where many students exchange various delicacies online.
03
Enrollment Poster Show Ace Major
In the posters released by universities, their ace majors and characteristics can also be seen.
Taking posters released by universities within Zhejiang Province as an example, the liberal arts and social science experimental classes of Chuyang College of Zhejiang Normal University welcome candidates from Zhejiang Province up to 8000, which are the two majors with the highest requirements; Hangzhou University of Electronic Science and Technology explicitly stated in the poster that candidates interested in IT, digital economy, artificial intelligence network security, intelligent manufacturing, and new engineering fields are very welcome to choose Hangzhou University of Electronic Science and Technology; Zhejiang A&F University offers advantageous majors such as agriculture, plant protection, and forestry.
Recently, the recruitment posters and image source networks of various universities in Zhejiang Province have been trending on Weibo for topics related to filling out voluntary majors. Many netizens believe that the jobs they look for after graduating from university may not match their majors. However, it cannot be denied that universities and majors anchor the professional knowledge fields and skill directions of most college students.
The posters released by universities have indeed provided convenience for candidates and parents. However, in the current era of advanced information technology, it is not difficult to know the advantages, majors, and scores of a university. The difficulty lies in how to combine one's interests and preferences with filling out college applications.
In recent years, there have been frequent discussions about the "cold" and "hot" aspects of university majors. Chen Zhiwen, a member of the expert group of the National Education Examination Guidance Committee, said in an interview that pursuing a bachelor's and master's degree takes a total of 7 years. It is normal for any industry to achieve a transition between hot and cold or rise and fall during this period. So strictly speaking, today's heat may turn cold tomorrow. "I believe that what suits you best and what you excel at is easier to learn to the extreme and become the best among them, in order to stand invincible. This is the true 'heat' that can be 'hot' for a lifetime."
