How do traditional culture and holiday economy complement each other?, This Dragon Boat Festival holiday for travel | tourism | holiday economy
The Dragon Boat Festival holiday has arrived, and the festive atmosphere in various regions is rich. Major scenic spots have also started early to prepare for the arrival of the Dragon Boat Festival holiday passenger flow. Do you also have plans to travel this holiday? This year's Dragon Boat Festival holiday is combined with factors such as visiting relatives, traveling, and students traveling after the high school and college entrance exams. Will there be another crowded scene of "shoulder to shoulder" in various places? Let's take a look together.
The demand for tourism during the Dragon Boat Festival holiday this year is in a warm period
After the unexpected release of demand for labor holiday tourism during the May Day holiday, the demand for tourism during the Dragon Boat Festival holiday is in a warm period. The reporter learned from multiple platforms that during this year's Dragon Boat Festival holiday, the average prices of hotels and air tickets in domestic and multiple popular destinations for outbound travel will decrease compared to the May Day holiday.
Beijing, Hangzhou, Guangzhou, Chengdu, and Qingdao will become popular destinations in China. The China Tourism Research Institute predicts that the Guangdong Hong Kong Macao Greater Bay Area, the Yangtze River Delta, the Beijing Tianjin Hebei region, the middle reaches of the Yangtze River, and the Chengdu Chongqing urban agglomeration have more obvious tourist circulation and interactive flow. The main tourist source cities will form a 3-hour golden tourism circle around them, and the geothermal energy for tourism and vacation in Beidaihe, Songshan, Conghua and other areas will gradually increase.
Railway Dragon Boat Festival holiday transportation starts
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From June 21st to June 25th, the national railway is expected to send 71 million passengers. Add trains to popular routes and stations to ensure smooth travel for passengers.
On June 21st and 22nd, 108 night high-speed trains will be arranged for popular sections such as Shanghai to Zhengzhou, Nanchang, Hangzhou to Zhengzhou, and Fuzhou. 18 high-speed rail sleeper trains will be added to popular sections such as Shanghai Hongqiao to Foshan, Guangzhou South, Zhuhai, and Beijing West to Shenzhen North, Zhuhai, and Zhanjiang. One high-speed rail sleeper train will be added from Beijing West to Kunming South, from Kunming South to Guiyang North, and from Guiyang North to Beijing West. According to ticket pre-sale information, the peak day of passenger flow is June 22nd, and it is expected to send approximately 16 million passengers. During holidays, China Railway Group will flexibly increase the number of temporary passenger trains to and from Guangzhou and Fuzhou in response to changes in passenger flow; Temporary trains will be added to Jinan to travel between Beijing and Tianjin. The Zhengzhou Chongqing high-speed railway in the Henan section can operate up to 128 trains per day, while the Hohhot to Beijing high-speed railway can operate up to 74 trains per day. The Hanyi railway will operate in a public transportation system, with a shortened interval of 5 minutes between trains.
At the same time, in response to sudden passenger flows, China Railway Group has arranged standby high-speed trains, conventional passenger trains, and crew members at major railway hubs, ready to operate online at any time. Strengthen the guidance and boarding and alighting organization of passengers waiting at key stations during peak hours, and provide maximum convenience for holiday travel for passengers.
What is the scale of travel during this year's Dragon Boat Festival holiday? What are the characteristics?
What is the possible scale of travel during this year's Dragon Boat Festival holiday? What are the characteristics? Let's listen to the prediction of Dai Bin, the President of the China Tourism Research Institute.
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Dai Bin, President of China Tourism Research Institute: We predict that there will be 100 million people traveling during this year's Dragon Boat Festival holiday, with a tourism consumption of 37 billion yuan. This data means that compared with the same period last year, our number of tourists will increase by 30%, and tourism consumption will increase by 43%. Due to the three-day Dragon Boat Festival holiday, compared to the May Day Labor Day holiday, we generally focus on short distance trips and peripheral tours. Self driving, individual travel, family, parent-child, study abroad, and summer vacation will become the keywords of holiday tourism.
How can the consumer economy leverage traditional culture?
Careful people concluded that the Dragon Boat Festival holiday was the last legal traditional culture holiday in the first half of the year, and the next such holiday would have to wait until the Mid-Autumn Festival.
In May 2006, the State Council announced the first batch of national intangible cultural heritage lists. The Dragon Boat Festival, together with 70 folk customs such as the Spring Festival, Qingming Festival, Qixi Festival, Mid-Autumn Festival, and Chongyang Festival, was selected.
In December 2007, the State Council officially designated the Dragon Boat Festival as a national statutory holiday, stipulating a one day holiday on the day of the Dragon Boat Festival in the lunar calendar.
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In September 2009, UNESCO officially approved the inclusion of the Chinese Dragon Boat Festival in the Representative List of Intangible Cultural Heritage of Humanity, making it the first festival in China to be included in the World Intangible Cultural Heritage list.
How can the consumer economy leverage traditional culture? Let's listen to Professor Hong Xianghua's interpretation from the Central Party School ↓
Colorful activities across the country to welcome the Dragon Boat Festival
In another year, zongzi wafts fragrance, and various local folk activities with unique local characteristics are held to welcome the arrival of the Dragon Boat Festival together.
At Ai Cao Tang in Chenkeng Village, Meitang Town, Ji'an County, Jiangxi Province, local villagers, along with volunteers for new era civilization practice and school teachers and students, weave an egg bag with colorful ropes. After weaving, they put cooked eggs into the bag and hang them around the children's necks to "bump eggs" against each other.
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Dai Fengying, a teacher at Meitang Primary School in Ji'an County, Jiangxi Province: I hope they can hang up their egg bags and live a peaceful life. I also think playing the game of hitting eggs is a kind of respect for life.
In addition to weaving colorful egg bags and wrapping Zongzi, Ji'an also has the custom of hanging calamus and wormwood to prevent insects and mosquitoes. In Chenkeng Village, they have made innovations on the basis of tradition. Fresh wormwood and calamus, together with beautiful summer flowers, plus hand-painted wormwood sachets, a traditional and fashionable "wormwood" themed bouquet is made through artistic combination.
In Zhangmutou Town, Dongguan, Guangdong, in order to welcome the Dragon Boat Festival, a variety of cultural activities have been launched, including a series of large-scale interactive activities with different themes and highlights, allowing citizens and tourists to understand the charm of traditional culture and experience the etiquette of China. While climbing high to enjoy the scenery and cool off, citizens and tourists can fully enjoy exciting performances and participate in park activities.
In the past two days, a highly local intangible cultural heritage performance was performed in He'an Village, Banan District, Chongqing. At the event, the melody sounded, and the Banan National Intangible Cultural Heritage "Wooden Cave Mountain Song" integrated the new appearance of the hometown and Dragon Boat Festival customs into easy to understand lyrics, welcoming the arrival of the Dragon Boat Festival. In addition, dragon dance, making "Five Blessings" zongzi, and the dry land dragon boat racing have attracted continuous cheers on site.
Near the Dragon Boat Festival, in Datang Town, Pingtang County, Qiannan Prefecture, Guizhou Province, local Miao people have been busy making Zongzi. Fresh zongzi leaves are washed, dried, fried with glutinous rice, and seasoned with grass ash made of glutinous rice straw. After the preparation, the elders and young people in the village wrap Zongzi together.
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Zongzi is wrapped and boiled in cold water. After 4 hours of boiling, the fragrant Zongzi can be cooked. Everyone can sit around and enjoy the fragrance of Zongzi and talk about inheritance, and wish the Dragon Boat Festival a good health.
How do traditional culture and holiday economy complement each other?
What aspects should we focus on to make traditional culture and holiday tourism complement each other? Let's continue to listen to Professor Hong Xianghua's interpretation from the Central Party School ↓