How did the famous school tour become a group photo with the school gate? Students from northern China angrily expose the dark curtain of academic research | company | dark curtain
Recently, a report from students from prestigious universities such as Tsinghua University and Peking University has attracted widespread attention. Originally, the company involved hired these students from northern China to share their experiences with the research group. Seeing the organizers perfunctory and irresponsible, they were not angry and called on more parents to be vigilant.
At present, the market supervision and cultural tourism departments of the company in question have intervened, and we believe that the investigation results will be provided soon. And this disclosure can trigger widespread discussion and also reflect the current hot and chaotic situation of the research and learning market. Thanks to the implementation of the "double reduction" policy, extracurricular training, which used to occupy a large portion of student holidays, has gradually withdrawn, and research and learning activities aimed at integrating learning and tourism and integrating education with entertainment have emerged.
Since July, many popular research and learning projects have been hard to come by, but the actual experience has been uneven. As revealed above, some famous school tours only take photos with the school gate; Some scenic spots are just for fun on the grass; Some museum tours are simply taught by tour leaders without learning, with high prices and low quality, which inevitably leads to criticism.
The appearance of such chaos is not surprising, although it is due to false propaganda and insufficient capabilities of some organizations. The booming research and learning industry is still a new form of business, and the admission standards, qualification standards, product standards, operation standards, content standards, etc. are not clear. Moreover, research and learning programs span two major fields: tourism and education, and there are very few versatile talents among practitioners. Many products are simply imitations and plagiarism. In this situation, parents rely entirely on luck to find reliable products. According to industry insiders, the recovery of graduate studies this summer has been evident since the Spring Festival, and the current recovery situation is better than expected. The unexpected large passenger flow has also accelerated the exposure of potential drawbacks in the industry.
A research report predicts that in the next 3 to 5 years, the penetration rate of schools for study tours will rapidly increase, and the overall market size will exceed 100 billion yuan. The promising development prospects are attracting numerous enterprises and institutions to enter the market. According to data, in the first five months of 2023, China added 322 new research travel related enterprises, a year-on-year increase of 79.89%. Against the backdrop of fully promoting the recovery and recovery of the consumer market, the emergence of this new growth point is exciting. As soon as possible, filling the gaps and establishing norms will help this emerging industry overcome its barbaric growth, and will also further leverage the driving effect of consumption on economic growth.
At present, some regions have begun to solve the problem. For example, the Confucius Temple Cultural and Tourism Group has established its own research center and established strategic partnerships with advantageous disciplines in universities such as Nanjing University and Nanjing Normal University, and jointly developed courses with senior research service companies. We look forward to more explorations like this, so that more children can truly learn and gain from traveling, and also make this sunrise industry stable and far-reaching.
