Hot Review | How to Open the Rural "hyperlink" Network in "Village Supermarket" | Village Supermarket | Rural
This ball is amazing. I almost thought it was Cristiano Ronaldo. Recently, the rural football tournament "Village Super League" organized by the people of Rongjiang County, Guizhou Province, has become popular on the internet. The main referee and player on the field, there are those who sell fish, operate excavators, and also work as teachers or civil servants in daily life. 20 teams competed brilliantly and also attracted fans from all over the country to "clock in" on site.
What "big dishes" were served at the "Village Super" feast? "The most dazzling ethnic style is now!" "Special cuisine and agricultural products are making their debut!" "Live streaming is so popular!" People's favorite elements are gathered here, which is a new experience of cultural, sports, and tourism integration. ".
This is not an overnight hot competition. In 2020, Rongjiang County, as the last batch of counties in China to lift themselves out of poverty, began planning to continue rural revitalization. Every village here has a football team, which has long been rooted in the football culture of the people and has become a unique advantage of the local area. This year's No. 1 central document specifically proposed "supporting rural self run mass cultural activities". Tailored to local conditions and in line with the expectations of the people, "come from the masses, go to the masses", accumulate knowledge and make progress, and the dazzling attention comes from the fertile soil and precise timing.
![Hot Review | How to Open the Rural "hyperlink" Network in "Village Supermarket" | Village Supermarket | Rural](https://a5qu.com/upload/images/fa8c875867f6c278ce9628ac19008939.jpg)
The most infectious and explosive aspect of the competition is also reflected here. The protagonist of the "Village Super League" is the common people, and everyone is a participant with enthusiasm. Players who work in other places take leave to return to the village to participate in competitions. A group of elderly women in their 80s are known as the "most eye-catching fans" in the local area. Villagers wear ethnic costumes to participate in intangible cultural heritage performances, and the public interacts enthusiastically both offline and online
Why is the "village supermarket" in the smoke and fire so fragrant? It carries the sentiment and nostalgia of hometown, and triggers people's emotional resonance and traditional value recognition. Homesickness is embedded in the spiritual genes of Chinese culture, and people's resonance lies in the strong human touch, in the nostalgia and nostalgia. Stimulating the motivation of farmers to participate, tapping into the potential of local talents and other groups, and engaging in activities with local characteristics can truly connect with the local atmosphere, gather popularity, and enhance the vitality of rural areas.
The aroma of wine is also afraid of deep alleys, and the fragrance of "village flavor" wafts far away. It relies on multiple connections and joint efforts, as well as the exploration and innovation of resources. A series of measures such as storytelling, creative design, and event promotion help "village supermarkets" expand their influence to the fullest extent. How can various cultural elements, development entities, and resources be utilized? The breakthrough lies in "integration", improving infrastructure and service platforms. The new supply of rural products adopts a complete set of "new agricultural tools" and new models.
![Hot Review | How to Open the Rural "hyperlink" Network in "Village Supermarket" | Village Supermarket | Rural](https://a5qu.com/upload/images/154fd67f83dd363a141252f0bd7aafa4.jpg)
How can "village supermarkets" go further? After the final, a national "Village Super League" invitational competition will also be launched, and a new layout has been revealed locally. The Ministry of Agriculture and Rural Affairs and the General Administration of Sports announced today that the National Hemei Rural Basketball Competition will be held, and the final will be held in Taijiang County, Guizhou. What is the difference between "Village Super" and "Village BA"? Making full use of the "village flavor" cannot be "one village per thousand", it is not homogeneous competition. After "Village Super" and "Village BA", what other "Village" prefix IPs will become popular? "Village+" IP is emerging in rural areas across the country. The key to transforming from "internet celebrity" to "long-lasting" is to explore and cultivate one's own characteristics, make long-term contributions, shape externally, and shape internally.
The "Village+" IP series represents the aspirations of villagers for a better life and showcases the direction of rural revitalization. May more village themed activities and brands become popular, driving and connecting more positive and vibrant rural life in different places.