Hold the rumormonger legally responsible and change the storefront? Official response from Wife: The store has expired but has not renewed its membership card | Store | Wife
Recently, the well-known snack store "Wife" in the province suspended its membership cards in multiple stores in Yuyao, Ningbo, leading to rumors of closure and causing concern and concern among many consumers. On the 24th of last month, its official WeChat account announced that "bankruptcy" was a rumor and promised to resume normal store operations as soon as possible to ensure normal consumption of recharge cards.
In the past few days, some readers from Hangzhou have also sought help from a trendy news reporter: the "Wife Master" of Xiaoshan Wanxianghui is no longer able to use the balance of the recharge card, and has also changed the house name. "Has the Ningbo controversy also affected Hangzhou?"
On June 26th, Chao News also went to Xiaoshan for an actual visit.
On the afternoon of June 27th, the official person in charge of "Wife Lord" - Ningbo Wife Lord Enterprise Management Co., Ltd. also contacted Chao News.
"At present, there are indeed minor disputes among shareholders and they are still under negotiation." The person in charge said that during this period, some stores have spread rumors such as "escalation of shareholder conflicts" and "bankruptcy", which has affected the normal operation order of other stores.
![Hold the rumormonger legally responsible and change the storefront? Official response from Wife: The store has expired but has not renewed its membership card | Store | Wife](https://a5qu.com/upload/images/329c3ec478b076f5189f7fe20e21a1a9.jpg)
Regarding the matter mentioned in the report regarding the replacement of store signs and discontinuation of membership cards at Xiaoshan Wanxianghui and Shaoxing Luxun West Road stores, the person in charge responded that these stores had already expired their contracts in April this year and will no longer renew them. Replacing their signs is considered normal business behavior. "We will establish protection for consumer rights, ensure that the amount in the recharge card can be used normally, and the original discount activities are carried out normally."
The person in charge stated that if consumers refuse to use their membership cards for consumption due to the cancellation of their membership cards, "please contact our relevant departments or go to a local store that operates normally for consumption."
It is understood that there are currently over 700 stores in the province owned by "Wife". The person in charge promises, "Members do not need to worry about financial security. Wife's headquarters will promptly open new stores in the corresponding areas to protect consumers' card rights and interests."
At 4:22 p.m., the official WeChat official account of "Wife adults mass selling snacks" issued a statement again.
The statement mentioned that the "Wife Lord" stores in Hangzhou Xiaoshan Wanxianghui, Shaoxing Luxun West Road, Wenzhou Leqing Dajing Town, Wenzhou Ouhai Quxi Town, Lishui Qingtian Wenxi Town, Lishui Qingtian Shengzhi Street, and Hangzhou Gongshu Hemu Road are currently unable to use their membership cards. This is because the franchise contract signed between the franchisees of the aforementioned stores and our company has expired, and their dissemination and posting of false statements such as "Wife Lord bankruptcy" and inability to use membership cards have seriously damaged the value and interests of the "Wife Lord" brand. Our company has decided to cease cooperation with the aforementioned stores, which are no longer authorized franchisees of our company.
![Hold the rumormonger legally responsible and change the storefront? Official response from Wife: The store has expired but has not renewed its membership card | Store | Wife](https://a5qu.com/upload/images/05f8187cfd55d804163beb1d7a91f9ba.jpg)
At present, some stores, although their contracts have not yet expired, maliciously stop the use of their "Wife" membership cards, spread rumors about "escalating shareholder conflicts" and "splitting up", which will affect the financial security of their membership cards. These behaviors have seriously violated the regulations of our company and brand. We have gradually stopped cooperation with these stores, cancelled their authorization, and initiated legal proceedings to pursue their legal responsibilities.
The behavior of some stores launching new membership policies without authorization is not the responsibility of the company for the membership policy related services and financial security proposed by these stores. Consumers are advised to identify the risks.