Himalaya launches "Excellent Voice Plan" to expand automotive consumption scenarios
Nowadays, the automotive consumer market has become one of the important areas for the implementation of online audio consumption. Recently, Himalaya, a leading domestic audio content ecosystem enterprise that has grown up in Zhangjiang, has launched a "Superior Sound Plan" aimed at achieving more native scene integration and more accurate audience reach in automotive consumption scenarios.
In this plan, Himalaya will cover over 90 million car owners and users through its sound platform, achieving the fusion of original bio audio for different in car scenes, and creating a driving experience for users as they please. For example, in response to different user scenarios, Himalaya will use the infectious power, imagination, and companionship of sound to connect users with their daily life scenes, creating rich audio sales scenes such as energetic mornings, self driving companionship, aerobic office work, leisure time during busy times, parent-child moments, and night healing. At the same time, Himalaya will collaborate with other brands to accurately target different listening groups and achieve widespread dissemination of brand value through featured products such as content co creation, podcast marketing, Xima listening lists, and Xima super topics.
As a national audio app, Himalaya brings together a large number of high-quality audiobooks, master courses, children's stories, podcasts, and other content, constantly sparking a trend of audioreading for the whole nation through "listening". Himalaya has covered a sound world with 340 million audio content, 4.9 million audiobooks, and 101 types of content, providing users with full cycle content companionship and comprehensive spiritual nourishment.
The launch of the "Excellent Voice Plan" has won more expectations and attention for Himalaya's innovative attempts in the automotive field. "Listen to the Himalaya while driving". In the future, Himalaya will continue to create a more diverse and colorful driving experience for users with its unique sound charm. Fu Haibo, Senior Vice President of Himalaya, said, "We firmly believe that sound has tremendous emotional and emotional communication capabilities, and can seamlessly integrate with automotive scenes, creating a richer driving experience for users."
Text: Qu Lichun
Image provided: Himalayas
*Reprinted from official WeChat account released by Pudong