High Quality Development Research Tour | Manufacturing Town Dongguan Emerging New Energy Dongguan | Industry | Manufacturing Industry
"Besides mobile phones, shoes and clothing, what other eye-catching industries do Dongguan have?" "Is the world's factories okay with the contraction of external demand?" As a "double trillion" city with an economic total of over one trillion yuan and a total import and export volume of over one trillion yuan, every move of Dongguan in Guangdong Province has attracted people's attention.
The reporter recently walked into Dongguan Lithium Battery Enterprise, Trendy Play Space, and Big Science Equipment Center, feeling the new driving force and changes of economic development rushing towards them.
In the exhibition hall of Guangdong Boliwei Technology Co., Ltd., lithium battery products suitable for different scenarios are displayed: lightweight power batteries used for electric bicycles, electric motorcycles, electric scooters, etc; Consumer electronic batteries for Bluetooth speakers, drones, intelligent robots, etc; Mobile energy storage devices for outdoor scenarios such as camping
The picture shows electric bicycles in the exhibition hall of Guangdong Boliwei Technology Co., Ltd. Photo by Xinhua News Agency reporter Zhou Ying
This enterprise, established in 2010, is a national high-tech enterprise that researches, produces, and sells lithium battery products. With accumulation, the company has achieved integrated development from lithium battery pack manufacturing to battery cell production, and its products are sold to more than 80 countries and regions worldwide.
"We are optimistic about the new energy market and continue to increase our technological investment. In the past three years, we have invested nearly 260 million yuan in research and development funds." Vice Chairman Liu Cong introduced that with the company's early technological layout and rapid market response ability, the company has developed rapidly in recent years, and its market share has grown rapidly, now occupying 20% of the European market share.
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The electronic information industry with a total output value exceeding one trillion yuan is the largest industrial cluster in Dongguan. Last year, Dongguan's smartphone production accounted for 16.8% of the national total. However, Dongguan continues to target new fields and lay out new industries, expanding new economic growth points.
"Dongguan has established a 50 billion yuan industrial fund system to implement the construction of seven strategic emerging industry bases. Emerging industries such as new energy storage, new energy vehicles and components, semiconductors and integrated circuits are all our key areas of focus," said Liang Yangyang, Chief Economist of Dongguan Municipal Bureau of Industry and Information Technology.
According to statistical data, the new energy industry in Dongguan has now reached a scale of tens of billions. In 2022, Dongguan's new energy industry cluster achieved a revenue of 66.73 billion yuan, a year-on-year increase of 11.3%. Taking the lithium battery industry as an example, Dongguan has gathered a large number of enterprises such as Boliwei, Kaijin New Energy, and Xinneng'an Technology. These enterprises aim at the development opportunities of industries such as new energy storage and new energy vehicles, broaden the track, and accelerate development.
The manufacturing industry accounts for more than half of Dongguan's total economic output. Among them, the toy and cultural and sports goods manufacturing industry is also one of the five traditional characteristic industries in Dongguan. At present, there are over 4000 toy production enterprises and nearly 1500 upstream and downstream supporting enterprises in Dongguan city. How to promote the transformation and upgrading of traditional manufacturing industries such as toys?
The answer given by Dongguan is to empower entities with culture, enhance the brand power and added value of products, and help enterprises extend towards both ends of the "smile curve". Chengshi Culture Technology Co., Ltd., which has shifted from OEM toys to original IP trendy toys, has a deep understanding of this.
Entering the trendy living space of the company, various trendy games are overwhelming: sports girl "Laura" dribbles and layups, full of vitality; The panda trend plays with "national happiness and blessings" with a cute and silly demeanor.
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The picture shows trendy toys displayed in the exhibition hall of Chengshi Culture and Technology Co., Ltd. Photo by Xinhua News Agency reporter Zhou Ying
Founder Zheng Bo said that these original trendy toys are independently designed and developed by the company, and are deeply loved by young people. The company has developed rapidly in just three years since its establishment, with annual sales exceeding 100 million yuan.
"In the past, when doing OEM work, the initiative was in the hands of others. Now that we have our own IP and brand, our voice and product added value have both increased." Zheng Bo said that the company has invested heavily in research and development, and designers account for nearly 30% of the total employees. This transformation also brings sweetness, and now the product profit has increased by at least three or four times compared to when doing OEM.
Enterprise transformation and upgrading, the government strives to provide good services. In recent years, the Dongguan government has held China-Chic Design Contest and various fashion culture festivals to create a good atmosphere for industrial development; Accelerate the construction of trendy gaming centers, build a full industry chain service platform that integrates design production sales, and assist trendy gaming enterprises in filling the gaps in design and sales.
"Relying on mature toy production facilities, Dongguan's trendy toy industry has developed rapidly, with 28 enterprises having an annual output value of over 100 million yuan. The rise of a group of leading trendy toy enterprises in Dongguan is driving more traditional enterprises to accelerate their transformation," said Yang Jia, Deputy Director of Dongguan Municipal Bureau of Culture, Radio, Television, Tourism and Sports.