Heartbeat Summer | Joyful Summer: Silver haired Tribe Enjoying "Poetic Distant" Luggage | Tourism | Poetic

Release time:Apr 14, 2024 04:28 AM

Xinhua News Agency, Beijing, July 12- Climbing Dawang Peak, drifting Jiuqu Stream... 64 year old Yang Youqing, who lives in Fuzhou, Fujian, is busy packing up for the upcoming summer trip to Mount Wuyi.

Aunt Yang arranged a week for her family and friends to deeply experience the She ethnic customs of living by the mountains and being good at singing and dancing. "After retirement, I have a stronger desire to pursue poetry and painting. The world is so big, I also want to go and see it," she said

In the past six years, Yang Youqing, who retired from the bank office, has clocked in Türkiye, Israel, Russia and many other "distant places". After this trip to Mount Wuyi, she has planned to travel to Southeast Asia with her family next month.

According to the China Tourism Research Institute, by the end of the 14th Five Year Plan period, the number of young and healthy elderly people with high travel rates and high tourism consumption in China will exceed 100 million, and the revenue from elderly tourism is expected to exceed one trillion yuan, with huge market potential.

Dai Bin, President of the China Tourism Research Institute, said, "Young silver haired people aged 60 to 69 have more disposable free time and wealth accumulation, as well as abundant physical and mental energy, which to some extent unleashes the consumption potential of elderly tourism products and services, promoting the development of the silver haired economy."

Silver hair paired with a red long dress and vintage headscarf, holding up a selfie stick, dancing to the music, or posing for a group photo... At the Mingsha Mountain Crescent Spring Scenic Area in Dunhuang, elderly people who enjoy "Journey to the West" are enthusiastic.

Li Minglei is the head of the Sunset Red Elderly Tourism Special Train. Recently, he led a silver haired group of 20 people to end an eight day tour of Inner Mongolia, Gansu, and Ningxia.

"An elderly couple living in Lingshui Li Autonomous County, Hainan is the farthest customer I have ever received." Li Minglei started organizing elderly tourism activities 8 years ago. In the past, the group members were mainly from cities in Shaanxi, Gansu, and Ningxia, but now the number of customers from counties and townships is increasing year by year. "I clearly feel that the geographical composition of the group members is becoming more and more diverse.".

More and more elderly people from small and medium-sized cities and rural areas are also joining the ranks of long-distance travel. Ma Yiliang, President of the China Tourism Research Institute, pointed out that many of the first batch of rural migrant workers are over 60 years old. They have been working outside for a long time and have high expectations for the world outside their hometowns. After entering old age, they have a stronger willingness to travel.

Hong Kong's "silver haired people" are visiting the Long Corridor of the Summer Palace in Beijing. Photo by Xinhua News Agency reporter Chen Zhonghao

The 2022 Elderly Care Consumption Survey Project Research Report released by the China Consumers Association in April shows that young people aged 60 to 69 are more energetic in consumption, and there is a clear demand for upgraded consumption. The "New Forces in National Tourism" press conference held by Tongcheng Travel in June pointed out that the silver haired group has become one of the important driving forces for market recovery this year.


Heartbeat Summer | Joyful Summer: Silver haired Tribe Enjoying "Poetic Distant" Luggage | Tourism | Poetic

"Customized and high-quality RV tours, golden wedding tours, and other products are most popular among the elderly," said Yuan Bo, the head of Beijing Xiangle Time Travel Company. The company will tailor routes based on factors such as the age structure of the members and their hometown. For example, traveling by car for no more than 2 hours continuously, and tour guides with more than 3 years of work experience and emergency medical knowledge.

63 year old Beijing resident Zhao Xiuqin and her husband are both loyal fans of customized tours. "Private itineraries will be equipped with butlers who can adjust the itinerary according to physical conditions, and dining preferences can be communicated in advance. They not only enjoy the pleasure of traveling but also experience considerate services."

The hot demand of silver haired people for high-quality travel has driven the rise of new forms of health tourism that balance health, leisure, and residential attributes.

Since May, the health and wellness base under the Green Treasure Group, located in Jing County, Xuancheng City, Anhui Province, has received nearly a hundred elderly people every day. "Elderly people usually stay at the base for a week and also visit nearby attractions such as the Chaji Ancient Village and the Xuan Paper Cultural Center." Shi Yongwu, Deputy General Manager of Anhui Lvbao Group, said that the company's main customer base is concentrated in nearby cities in the Yangtze River Delta, and the number of applicants is increasing year by year.

"The Yangtze River Delta is geographically close, closely related, and has similar dietary habits. Whether it is due to the desire for 'returning to the roots of the fallen leaves', the need for high cost-effectiveness, or the pursuit of a beautiful living environment, the demand for long-distance health and wellness travel is currently very hot." said Liu Deming, the relevant person in charge of Shanghai Life Insurance Tang Elderly Care Service Co., Ltd.

Ma Yiliang believes that building a smart tourism route system based on emerging technologies such as big data and artificial intelligence to empower and serve the elderly in response to the increasingly warming trend of the silver hair market is crucial for improving an aging friendly consumption environment.

At the end of last year, the Resource Development Department of the Ministry of Culture and Tourism released 10 smart tourism aging demonstration cases, continuously improving the user experience of elderly tourists. Shanghai, Jiangsu, and Ningbo are also actively exploring digital elderly care services such as "one card tours" and "online family appointments".

The 2023 World Social Report points out that the global population aged 65 and above was 761 million in 2021, and this number will increase to 1.6 billion by 2050. The population growth rate is faster for those aged 80 and above. The development of the silver haired tourism market has a vast blue ocean, which puts higher demands on travel agency services.

China has a fine tradition of respecting the elderly and caring for the young since ancient times. Dai Bin suggested that in addition to promoting digital empowerment to achieve personalized services for silver haired individuals, we should further protect the legitimate rights and interests of elderly tourists, crack down on "unreasonable low-priced tours" and other chaos targeting elderly tourists, allowing them to enjoy distant places while ensuring safe, smooth, and comfortable travel.

Two women were stabbed to death and reported to have committed a crime 4 days before the follow-up visit for schizophrenia. Suspect of a bloody murder case in a Hong Kong shopping mall appeared in court today. Male | Last Friday | Murder case
Two women were stabbed to death and reported to have committed a crime 4 days before the follow-up visit for schizophrenia. Suspect of a bloody murder case in a Hong Kong shopping mall appeared in court today. Male | Last Friday | Murder case

According to Hong Kong's Wen Wei Po, a bloody knife stabbing case occurred at Hollywood Square in Diamond Hill last Friday. The police arrested a 39 year old man on suspicion of stabbing two young women, one of whom was stabbed over 30 times. The suspect appeared in the Kwun Tong Magistrates Court this morning. The police at the Kwun Tong Magistrate's Court temporarily charged the suspect with two counts of murder last Sunday. The suspect appeared in court this morning at the Kwun Tong Magistrate's Court. Acting Chief Magistrate Zheng Jihang, after listening to the opinions of both the prosecution and defense, decided to postpone the hearing for two weeks until 9:30 am on June 19th, waiting for two psychiatric expert reports to be obtained. The defense did not object. Zheng Jihang approved the application, and the defendant needs to be temporarily detained at Xiaolan Mental Hospital. When the suspect appeared in court, he wore black framed glasses, a light gray shirt, and camouflage green shorts, and was able to answer the judge's questions normally. accordingly

Secretary of the Provincial Party Committee: The focus of Henan's "summer harvest" has shifted to agricultural machinery in the northern region of Henan Province. | Support | Science | Organization | Province | Northern Henan | Summer Harvest | Rush Harvest
Secretary of the Provincial Party Committee: The focus of Henan's "summer harvest" has shifted to agricultural machinery in the northern region of Henan Province. | Support | Science | Organization | Province | Northern Henan | Summer Harvest | Rush Harvest

Currently, the highly anticipated summer harvest work in Henan has shifted its focus to the northern region of Henan. According to the Henan Daily client, on June 4th, Lou Yangsheng, Secretary of the Henan Provincial Party Committee, presided over a special video scheduling meeting on the "Three Summers" work in the province, listened to the situation report, analyzed and judged the situation, and arranged and deployed the next steps of work. Governor Wang Kai made specific arrangements. On the evening of May 31, 2023, in Xiafutou Village, Xuliang Town, Boai County, Jiaozuo, Henan Province, villagers braved light rain in the wheat fields to harvest wheat. Visual China Map Lou Yangsheng pointed out that the current summer harvest battle in the province has entered the decisive stage. Doing a good job in summer harvest in northern Henan Province is related to the summer grain yield and seed safety. We should focus on seizing opportunities and make every effort to organize the wheat harvesting work in the northern Henan region, minimize losses, and protect the interests of farmers to the greatest extent possible. Accurate forecasting is essential

Xinhua All Media+| Welcome home! What innovative technologies are protecting the return journey of Shenzhou 15? Spaceship | Shenzhou | Technology
Xinhua All Media+| Welcome home! What innovative technologies are protecting the return journey of Shenzhou 15? Spaceship | Shenzhou | Technology

On June 4th, the return capsule of the Shenzhou-15 manned spacecraft successfully landed at the Dongfeng landing site. Astronauts Fei Junlong, Deng Qingming, and Zhang Lu all safely and smoothly exited the spacecraft, and the Shenzhou-15 manned flight mission was a complete success. What innovative technologies are there to safeguard the return journey of Shenzhou 15 in this mission? On June 4th, the return capsule of the Shenzhou-15 manned spacecraft successfully landed at the Dongfeng landing site. Xinhua News Agency reporter Lian Zhen photographed that "the sky and the ground" ensure the high-precision return of spacecraft. For the Shenzhou series spacecraft, the return and re-entry GNC technology is directly related to the life safety of astronauts. Taking the success of this return mission as a symbol, China has comprehensively upgraded its GNC system since the Shenzhou-12 manned spacecraft, which features autonomous rapid rendezvous and docking, autonomous adaptive prediction and re-entry return guidance, and has completed a comprehensive update and replacement

The Chinese naval fleet has arrived! Assembly | Navy | Chinese Fleet
The Chinese naval fleet has arrived! Assembly | Navy | Chinese Fleet

At noon today, a Chinese naval fleet consisting of Zhanjiang and Xuchang ships arrived at the assembly area of the "Comodo-2023" multinational maritime joint exercise. It is understood that the assembly anchorage for this exercise is 3 nautical miles long and 1.5 nautical miles wide, capable of anchoring up to 50 ships. Naval vessels from various countries participating in the exercise will also arrive at the anchorage today to complete the assembly of the "Komodo 2023" multinational maritime joint exercise, which is held every two years by the Indonesian Navy. This year is already the fourth edition of the exercise. The exercise will be held from June 5th to 8th in the city of Jakarta, South Sulawesi Province, Indonesia, including the port and sea phases. In the coming days, participating navies from various countries will participate in ship reading style search and rescue exercises, maritime interception and damage management exercises, aerial exercises, and other course objectives exercises

New comment: Donkey like "morale" limit pulls US debt "bomb" fuse hard to dismantle US | debt | morale
New comment: Donkey like "morale" limit pulls US debt "bomb" fuse hard to dismantle US | debt | morale

On the evening of June 1st, the US Senate passed a bill on the federal government's debt ceiling and budget, and the flame of the US debt bomb was temporarily extinguished at the last moment. The two parties in the United States have staged an extreme tug of war over the US debt bomb. Some experts believe that the US debt crisis is the result of the reckless politics promoted by the US dollar hegemony, and the underlying cause of this crisis is the highly polarized political system of the US. Since the end of World War II, the US Congress has adjusted the debt ceiling more than a hundred times. The recurring debt crisis will not only have a catastrophic impact on the US economy and people's livelihoods, but also continuously erode the value of US dollar assets such as government credit and US bonds, bringing significant and far-reaching impacts to the global economic landscape. 【