Have you learned something yet?, Local inspection teams come to Zizi to gather knowledge, and research reports are frequently released for barbecue | local | research

Recently, young people flocked to Zizi to rush for barbecue, becoming a topic of great interest among netizens across the country. With the local response to this wave of traffic in Zibo, the topic has been constantly elevated from the barbecue trend to in-depth discussions on service-oriented government construction, cultural and tourism industry development, and self rescue of resource-based cities.

Among them, the visits of party and government inspection teams from various regions to Zibo for Buddhist scriptures have also received considerable attention. Jinzhou in Liaoning, Dingzhou in Hebei, Xinyang in Henan, and Qingfeng in Henan have all formed party and government inspection teams to rush to Zibo, delving into the streets and alleys to conduct research. They are eager to know why Zibo has become famous and how it can steadily move from "explosive popularity" to "long-lasting prosperity"?

However, at that time, many netizens poured cold water on the practice of learning from various regions: "Don't fuss, you can't learn!" Some people said that if you want to learn, learn from the "gods" of Zibo and take a quick look at it. It's not just research, but tourism. Some people also question how the experience of Zibo can be replicated as each city has different endowments?

The concerns of netizens are certainly reasonable. In recent days, several research reports have been released one after another, causing a wave of online reading. Overall, the content of the report is quite detailed, providing a deep exploration and dissection of the current situation and reasons for the explosion in Zibo. At the same time, the final tip of the pen falls on how to learn from experience and how to use it for oneself.

Obviously, what netizens can think of, they can also think of it, and some can think even deeper. However, as some netizens have said, no matter how well the report is written, it ultimately depends on whether it can be implemented effectively.

The key lies in practice.

The arrival of pies

Being able to catch well is a discipline

When Zibo first became popular, the pressure was overwhelming.

We are all aware that the attention of the whole country is focused on oneself, and there is a slight negative public opinion, such as the unsanitary skewers, the rising prices of hotel seats, and the online fermentation, which is enough to drink a pot in Zibo.

In the research report "What are the advantages of Zibo Barbecue in Taizhou" written by the government research group of Hailing District, Taizhou City, Jiangsu Province, this reality is mentioned: traffic is a double-edged sword, and if one is not careful, it will "capsize". There are many examples of internet celebrity elements "fleeting".

For this reason, the "Zibo Barbecue" has maintained its popularity from "explosive" to "long-lasting", which is why the inspection team is more worthy of exploring: how can Zibo handle the pie on the same day, and still be able to handle it well?

Here's the knowledge, let's take a look at how it is analyzed in several research reports.

"Zibo Barbecue is so popular, what can Taizhou do?" Self question and answer: Barbecue is available all over the country, why only Zibo Barbecue has become a phenomenon level hot dish? The report believes that the core is the cultivation and management of long-term achievements in Zibo. The local government began standardizing the management of the barbecue market in 2015, with a focus on addressing issues such as outdoor barbecue oil fume pollution and disturbance to residents.

In order to seek a new path that satisfies the citizens, is accepted by barbecue businesses, and can improve the ecological environment, Zibo City has cleverly taken the "four steps": first, to ban illegal street vendors and unlicensed businesses in accordance with the law; The second is to standardize the operation of barbecue by "entering the store, entering the courtyard, and entering the site"; The third is to eliminate traditional carbon ovens and customize and promote oil-free fume purification furnaces; The fourth is to plan and construct barbecue cities, barbecue courtyards, and night market streets in each district and county. After years of continuous efforts, Zibo City has successfully solved the problem of outdoor barbecue management, achieving a win-win situation of both barbecue and environmental protection.

The report further investigates that some local barbecues have also been popular online for a while, but have not achieved traffic conversion like Zibo; A barbecue in some places wanted to grab a wave of traffic, but it attracted ridicule from the entire online community; There are also local barbecues that have applied to participate in battles and have been "wiped out" by local netizens. Why can Zibo barbecue maintain its popularity for a long time?

The answer from the research group is: from the top-level design perspective, from the popularity of the "premeditated" network to the rapid follow-up and continuous fermentation in the later stage, the Zibo Municipal Party Committee and Government have responded quickly and implemented effective measures. "One operation" steadily caught the sudden heat; From an execution perspective, functional departments and staff have implemented policies in place, effectively safeguarding the market; From the perspective of the masses, the people of Zibo cherish the opportunity to "explode" and fight for the honor of the city, with sincere enthusiasm overflowing on the screen.

Another research report, titled "Seizing the" New Wind "of Internet celebrity economy and Cultivating and Shaping the" New IP "of Qingfeng, is from the" Zibo Barbecue "special research group of the Qingfeng County Committee Office in Puyang City, Henan Province. The report states that transforming "popularity" into "longevity", steadily capturing traffic, and testing the city's operational capabilities. On March 8, "college students travel to strip the skewers, Zibo by high-speed railway" boarded the hot search in Tiktok. On March 10, Zibo Municipal Government held a press conference, launching seven measures, including holding a barbecue festival and issuing barbecue tickets, to add fuel and energy for Zibo barbecue.

"The government's wave after wave of combination tactics continue to attract attention, and netizens have expressed that 'this operation is too popular' and 'I was stunned'. Zibo's' taking advantage of the situation and taking the initiative 'has become another urban landscape no less than characteristic barbecues, steadily occupying the top spot in public opinion," the report wrote.

In addition, the value of Zibo lies in activating the most scarce resource of "integrity". The report states that the integrity environment created by functional departments, market entities, and citizens is the inexhaustible fuel for continuously promoting the transformation of "traffic" into "retention" and "diners" into "tourists".

This report also focuses on one point: the public opinion response in Zibo. The report states that the government of Zibo City, in the face of online public opinion, has not followed the traditional response methods of some local governments, such as blocking, covering, and sealing, and blindly avoided problematic public opinion. Instead, it has timely responded and cleverly attracted traffic.

For example, on April 30th, a netizen claimed to have eaten a blade during a barbecue in Zibo. The municipal supervision department immediately intervened in the investigation and made an official response, stating that "there was indeed this incident, but it was an accidental incident." This not only gained the understanding of a large number of netizens, but also created a favorable impression of the honesty of Zibo City.

"Zibo City faces problems head-on and does not show favoritism. Whenever there are problems, it quickly intervenes, handles them impartially, and promptly discloses the results of the handling. Its honest and pragmatic style has left a good impression on the public, and netizens have praised sincerity as an eternal skill. Negative news has been transformed into positive publicity time and time again," the report wrote.

The seminar on the phenomenon of "barbecue out of the circle" in the social science circle of Nanyang City

Learn from Zibo

How to apply the experience of using points to cover an area

Most of the inspection teams are aware that going to Zibo for research is not about learning how to bake barbecue cakes or how to heat the stove.

Following the trend and being limited to the barbecue itself, in the words of netizens, it means the layout is too small.

One of the key points in Zibo is how to utilize hot topics, leverage and improve other local industries, and apply this experience back. According to Qingfeng's research report, after Zibo barbecue became popular, the glass ceramic industry, as a traditional leading industry in the local area, promptly launched "barbecue" glass products, various types of meat skewers and green vegetables barbecue glass products, becoming souvenirs that tourists are eager to purchase. While consuming, they also remember that the glass ceramic industry is a traditional industry in Zibo, and remember ceramic brands such as Zibo Pottery and Huaguang Ceramics, which have expanded their influence and accumulated potential markets for industrial development.

The author has read some public reports from Qingfeng County and can find that when this county went to Zibo to seek scriptures, it was not just a case of "hot headed" mixing in, but they really wanted to learn something from Zibo.

What do you say?

Qingfeng County has been pushing one thing for the past two years: Qingfeng Shaobing (Baked cake in griddle). According to the report, Qingfeng Shaobing (Baked cake in griddle) is a famous local snack. In recent years, Qingfeng County Party Committee and County Government have established a leading group for the development of Qingfeng Shaobing (Baked cake in griddle) industry, and issued the Opinions on the Development of Shaobing (Baked cake in griddle) Industry. It is planned to use three to five years to realize the quality standardization, product branding, standardized operation, and industrial scale of Qingfeng Shaobing (Baked cake in griddle), so that Qingfeng Shaobing (Baked cake in griddle) will become a "golden card" for external publicity and a "new engine" for enriching people and increasing income.

After conducting research and returning, Qingfeng's actions were also quite rapid. On May 17, a conference on the overall transformation and upgrading of Qingfeng Shaobing (Baked cake in griddle) industry was held locally. It was clarified that Qingfeng Shaobing (Baked cake in griddle) should achieve the "six unifications" of registered trademark, store style, quality standard, skill training, license issuance, and operation supervision, adhere to high standard planning to lead the industrial development, and promote the overall transformation and upgrading of Qingfeng Shaobing (Baked cake in griddle) industry.

This is not over yet. On May 24, the Qingfeng Shaobing (Baked cake in griddle) Association was established in the local area, aiming to move Shaobing (Baked cake in griddle) practitioners from scattered individual combat to the path of development in a group. County leaders attended the meeting and put forward requirements to strictly control the quality, work together to improve the quality and level of Shaobing (Baked cake in griddle) industry, create a team of skilled craftsmen, and promote Qingfeng Shaobing (Baked cake in griddle) to go out of the country and into the world.

The successful experience of Zibo using barbecue as a starting point and using points to cover the surface is exactly what the local area urgently needs.

Qingfeng Shaobing (Baked cake in griddle) Association established image source watermark

Taizhou and Zibo also have commonalities.

In the report, there is a direct answer with the question: Hailing, also in the midst of transformation, as the main carrier of Taizhou National Historical and Cultural City, should learn from Zibo and learn from it in the face of the hard core task of the Municipal Party Committee's "key implementation of old city renewal, carefully making the beautiful Fengcheng River cultural core, and building a cultural ancient city that gathers humanities, carries memories, and embodies homesickness.".

What experiences in Zibo can be used for oneself? The report states that in order for historical and cultural cities to "expand", they need to deeply cultivate segmented markets and create unique IPs with small incisions and personalization. "For example, Taizhou morning tea currently has a good traffic foundation, strong topic awareness and public recognition on social media, supplemented by three-dimensional, diversified, and continuous marketing, which can achieve twice the result with half the effort."

They believe that without the support of over 2000 years of Qi cultural history and the continuation of resources such as the famous city of Taoliu and the hometown of Liaozhai, the attractiveness of "Zibo Barbecue" would be greatly reduced. Therefore, it is necessary to effectively manage the cultural and tourism industry in the long term, and create conditions for the transformation of "flow" into "retention".

The research group provided the last point of valuable experience for reference, which is to adhere to development for the people and cultivate economic growth points. They wrote that Zibo barbecue is a vivid practice that adheres to the people's position and follows the mass line. It always focuses on various issues that concern the people, liberates the mind, seeks truth from facts, timely responds to people's concerns, deeply explores the potential of serving the people in time and space, and puts more effort into innovating work methods, ideas, and means, opening up the situation and winning the hearts of the people with practical work.

Urban management consulting

Human fireworks vs. "rules and regulations"

There is another area worth paying attention to in this wave of Zibo Buddhist scriptures.

The A-side of a barbecue is filled with bustling crowds and bustling traffic, while the B-side is often associated with long-standing problems such as dirt, chaos, road occupation, and noise pollution. As a result, barbecue is actually not favored by the government in some places and has been subject to numerous development restrictions.

Zibo barbecue has gained popularity, and as the most closely connected functional department, many local urban management departments have also turned their attention to Zibo.

The website of Qingfeng County Government published an article on the local urban management department's reflection: "The County Urban Management Law Enforcement Brigade Looking at Qingfeng's" Night Market "from" Zibo Barbecue ".". In the article, it is reflected that the "night market belt" in the urban area of Qingfeng County is mostly located in residential areas and commercial areas, mostly formed spontaneously by merchants and individual operators. Relevant departments have only provided standardized guidance, but none of them are night market operation points named and planned by the government. Night market stalls generally have scattered distribution, uneven dining carts, diverse clothing, no business license or health certificate, no food quality and safety guarantee, and dirty and disorderly operating areas, which to some extent affects the creation of civilized cities and the image of national health cities.

Should the development of night markets lower standards and relax the scope of urban appearance management? Suggest changing "prohibition" to "regulation" in the text. Allow large shopping malls and street vendors to temporarily set up and display promotional materials outside the store, on the premise of not obstructing traffic, not occupying fire exits, not occupying pedestrian walkways, and not obstructing the interests of others; Allow mobile vendors to operate stalls in designated areas on both sides of designated roads, and guide them to operate in a standardized manner within the designated areas; Allowing street catering business units to set up tables at night, provided that the venue in front of the door is allowed, oil barriers are installed, and garbage containers are set up.

Map Guided Map Source Network of Zibo Eight Major Bureaus

The urban management department in Xinyang city has also gained a lot of insights after returning from the inspection. "The success of Zibo barbecue stems from years of profound thinking, continuous exploration, and continuous efforts by the Zibo urban management department on the management of open-air barbecue. The Zibo urban management department has been continuously regulating and guiding barbecue operations, popularizing environmentally friendly stoves, setting up reasonable operating areas, and establishing a long-term and refined management mechanism. This has not only retained smoke and gas, but also achieved a 'civilized model'."

On one side are human fireworks and on the other side are "rules and regulations". Is it a ban or reasonable guidance? I think the urban management department has gained a lot of beneficial thinking from the practice in Zibo.

Today, Zibo has taken new measures. Faced with the upcoming college entrance examination, the Zhangdian District Barbecue Association in Zibo has issued a proposal: creating a quiet and comfortable learning, examination, and rest environment for candidates participating in the college entrance examination is not only our common wish, but also our common responsibility and obligation. Propose to suspend business at all barbecue shops from the evening of June 6th to the evening of June 9th, and make every effort to create a quiet examination environment for candidates, using practical actions to assist in the college entrance examination.

The convenient market of Zibo Eighth Bureau also issued a warm reminder that the business hours will be adjusted from the evening of the 6th to the evening of the 9th, and the market will be closed at 8pm.

As soon as the news came out, netizens commented: Zibo, win thoroughly.

Indeed, Zibo is planning to steadily move forward on the path of "Changhong". Do you want to learn from the city of Zibo and gain more insights?

At the end of the article, more friends are welcome to discuss. What do you think is the most important thing about Zibo's "Internet celebrity road"? Can you learn it?