Have you arranged all the ice creams for this summer? Is the Ice Cream Assassin still here?, Almost in ambush, journalist | ice cream | assassin

"A sea of people, the freezer is empty. Please be early tomorrow."

On July 7th, Fang Xiaoyu, the owner of a popular ice cream shop on Kaixuan Road in Hangzhou, posted the above paragraph on her social media. The picture is of an empty popsicle box in her store after a promotional event.

As summer approaches, the temperature rises along with the heat of cold drinks such as ice cream.

As a standard summer snack, many ice cream shops in Hangzhou have started a hot selling model in recent days.

Which products are most favored by Hangzhou people? What internet famous ice creams are shining this year? In the scorching summer, follow the trendy news reporter to explore the store together.

Old foundation PK internet celebrity, what ice cream do Hangzhou people love?

"The collaboration of One Piece King is this year's internet celebrity. It's delicious and sells well, but when it comes to selling the best, it's still cute." A staff member at the FamilyMart convenience store told reporters that it's summer vacation recently, and children come to buy more. Most of them like to choose cute.

"There's no green tongue, we're out of stock." In another cold drink shop on Changqing Street, the owner received four waves of customers in just five minutes.

Among the four waves of customers, an old man bought a whole basket of popsicles, including Youkang's red bean popsicles, Wufeng's old popsicles, and Wangwang's crushed ice. In the end, the total cost was only over 30 yuan. There are also fathers with two children who buy touch balls and snow mud for their children.

The boss said that the wholesale price of traditional flavored ice cream in his store ranges from 80 cents to 5 yuan. Although the price has slightly increased in recent years, it is more affordable than internet famous ice creams that often cost more than 10 yuan. "Compared to old brands such as Youkang and Wufeng, they are more widely recognized by the public. Even if they are the same 'old popsicles', people will still choose brands like Wufeng to buy first."

An aunt who often comes to the store to buy ice cream pointed out to the reporter while buying, "Look at Mengniu's Sui Bian and Yili's Qiaolezi. They have a solid foundation, and you can easily take them wrong. The ten pack mini cute duo is also acceptable, with a discount of 15 yuan after sale, not too expensive. Youkang's Shengqiao ice cream is an old brand in Hangzhou, and 8 yuan is a bit expensive. The Jinshui Garden Shengqiao ice cream you chose has a strong taste and is also an old brand. There is also this big ice bucket, which my son likes to eat."

Besides these brands, Auntie also didn't forget to pick out a few new ones and put them in the frame, "Try them to see if they taste good."

"It seems that the old tricks are still selling well." "That's not necessarily true, internet celebrities have also sold well this year." The boss pointed to an ice cream placed at the door, "Hmph, it's Dehua's new" Mo Qiao "."

In addition to buying ice cream in physical stores, people now also love to buy ice cream online. According to data from Meituan Retail Platform, since the beginning of summer, the search volume for "ice cream", "popsicles", and "cold drinks" related products on the platform in Zhejiang Province has increased by 67.2% month on month.

Ms. Chen, who loves to eat popsicles, purchased Zhong Xuegao brand ice cream online this year. "25 pieces cost 109 yuan, which is much more cost-effective than buying offline." Ms. Wei, born in the 1980s, bought a lot of Northeast milk cakes this year. She told reporters that buying popsicles is mainly based on a sentiment, and the sweet cones of Wufeng and the green mood of Youkang are all things she loved to eat during her student days. "This year, I'm standing for Northeast milk cakes, and they are delicious and not expensive."

Mr. Hu, a local, thinks that his most unforgettable experience is still the doll ice cream. When buying ice cream, he still needs to first check if it is available. "My favorite thing when I was a child was to go to the Youth Palace. Every time I went, I would play with the moon landing rocket and eat the doll ice cream."

One data may illustrate some issues: since the beginning of summer this year, the real-time retail sales of local cold food brand Wufeng in Zhejiang have increased by 45.5% year-on-year, while the sales of ice cream brand Youkang outside the province have increased by 75.2% year-on-year.

This year's net red ice cream has become the main battlefield of joint names.

The FamilyMart convenience store was the first stop for reporters to visit, and the "coconut ash" ice cream that FamilyMart brought out was once a popular internet celebrity ice cream nationwide. However, this year, in the freezer of FamilyMart convenience store, various types of ice creams that journalists had not seen before can be said to be "packed together". There are thick fish roasted ice cream, matcha black sugar pearl flavored ice cream, zero small pie x pirate king co branded Shengqiao ice cream, and "old internet celebrity" Asushan Qingwang grape flavored ice cream. Among them, Zero Little Pie x Pirate King Co branded Skilled Ice Cream is considered by the store staff to be the "new internet celebrity" of this year.

The reporter observed that in just five minutes, two customers who were buying ice cream came into the FamilyMart convenience store. One woman directly bought a Zero Pie x One Piece Co branded Skilled Ice Cream for over 11 yuan based on online pictures, while the other man took a 22 yuan 2 piece Baxi Ice Cream.

The reporter took an Asushan Qingwang grape flavored ice cream, and the clerk repeatedly asked the reporter to add 1 yuan. "Adding 1 yuan can bring two, which is more than 5 yuan."

It is understood that Menglong has recently launched the Bubble Mart Molly co branded ice cream. In the whole family, reporters have also seen the new ice cream brand NOC under Yili's brand, Xujianhuan, launch a co branded version of the popular drama Changyue Jinming.

The reporter also searched for sales data of Hema, and according to Hema data, the top selling popsicle is the Hema X Yongpu Cold Extract Coffee Ice Cup priced at 9.9 yuan.

Cross border collaboration is becoming the new favorite of this year's Hangzhou Internet famous ice cream competition.

The price range of 3 to 5 yuan has become mainstream, and the high priced ice cream market is still growing

If we were to talk about the topic king of last summer, it would definitely be the "Ice Cream Assassin".

Is ice cream still an assassin this year?

The reporter visited 10 cold drink shops of all sizes in Hangzhou, and the merchants all clearly marked their prices. At the same time, the reporter observed that the price of 3 to 5 yuan has become the mainstream for Hangzhou citizens to purchase ice cream. In school cold drink shops, ice factories, Northeast milk cakes, and Ke Ai Duo are the main stockings of shop owners. However, there are still many high priced ice creams above 15 yuan in the market.

Recently, many Gelato ice cream shops, a type of Italian ice cream, have emerged on the streets and alleys of Hangzhou. It sounds awkward to pronounce, and the selling price is also higher. A cup the size of a palm is generally priced at 30-60 yuan, which is a true ice cream assassin, but it does not affect its popularity among young people.

From the price distribution of different channels, the overall price of cold drinks in chain convenience stores is the highest.

In several convenience stores in Hangzhou, reporters rarely find ice cream priced below 5 yuan. Among the randomly selected stores, ice cream priced around 5-12 yuan has the highest proportion, while supermarkets and retail cold drink stores have relatively lower prices.

At a popular ice cream wholesale store on Xinhua Road, there are hundreds of "internet famous" ice creams in the store, including the popular Mango Dew Ice Cream from the Heytea series, Thai Coconut, and Banana Ice Cream that can be peeled. The retail price of HEYTEA is 18 yuan, but there are also many buyers.

The wife of shop-owner pointed to a freezer in the store and said: "This cabinet with a price of 3 to 5 yuan has the most people. You can buy all kinds of stuffed refrigerators to eat slowly."

The reporter carefully examined and found that this cabinet contains not only nostalgic ice creams from many people's childhood memories, such as Youkang Blood Glutinous Rice, Wufeng Grape, and Thai Rice Kernel, but also popular products such as bubble water popsicles with zero sugar and fat, Wufeng Ice Cream, and the joint brand of Zhenwo Wuhuang Wanshui.

However, it also surprised the reporter to say that this store sells the best.

"The 35 yuan Haagen Dazs sells well, didn't you expect that even young people love to buy high priced ice cream?" said the owner with a smile.

How is it going? Have these ice creams made you salivate? What is the most unforgettable ice cream in your memory, and what did you eat for your first bite of ice cream this summer? Welcome to leave a message and share with us.