Has he ever been fined for publishing false advertisements and spent 20 million yuan to arrange a meal with Cai Xukun? A company promotes bizarre "business" videos | celebrities | advertisements
"It will cost 50 million yuan to get Messi to take part in the dinner. A dozen people will be OK, and Messi can also pay tribute to Baijiu one by one."
Recently, an account called "Go Show" has attracted attention on short video platforms. The account posted a short video stating that as long as they bid millions to tens of millions, they can invite top tier celebrities, athletes, and even business leaders to eat, sing, and even complete "other projects".
On June 6th, a Red Star News reporter contacted a staff member of the company that "went to perform" and said that as long as they paid in advance, they could arrange a meeting with the celebrity. However, the staff member was unable to provide a case of successfully inviting the celebrity before. According to platforms such as Tianyancha, the company was punished by the Baoshan District Market Supervision Administration in Shanghai in 2021 for publishing false advertisements.
Several celebrity agents told Red Star News reporters that both the artists themselves and their contracted agencies generally do not accept such dinner invitations, let alone top tier celebrities who already have multiple brand endorsements. "There are two possibilities, one is to cheat money, and the other is to use this gimmick to attract attention," said an artist's agent.
On June 6th, a Red Star News reporter reported this situation to the Shanghai Market Supervision Administration through Shanghai 12315. The bureau's staff stated that the Shanghai Market Supervision Administration will investigate this matter.
"go to the show" says that you can spend money to invite A-list stars to have dinner. The pictures in this article are all pictures of Red Star News.
Strange "business" of short video promotion: spend 50 million yuan to make Messi pay homage to Baijiu one by one?
On June 6th, a Red Star News reporter saw on a certain short video platform that an account called "Go Performance" has been posting multiple videos since early May this year, stating that for a few million to tens of millions of dollars, it can invite top tier celebrities to dinner parties, and even have them accompany singing, live streaming sales, and so on.
On the 6th, a Red Star News reporter received a so-called celebrity invitation "quotation" through a private message on the platform. This "quotation" not only includes dozens of top performing arts stars, but also well-known athletes such as Messi and Cristiano Ronaldo, and even business people such as Jack Ma and Ma Huateng.
"Zhang Songwen 6 million, Yang Chaoyue 8 million, Hua Chenyu 13 million, Li Xian 15 million, Zhang Yixing, Xiao Zhan, and Cai Xukun are all 30 million, Jay Chou 38 million, Mayday 50 million, Messi 50 million..."
A staff member of "Going to the Performance" told Red Star News that this price can allow celebrities to attend meals or sing together for about two hours. If there is enough sincerity, the price can still be low. For example, Cai Xukun's bid is 30 million, but it can be reduced to 20 million. In addition, other projects can also be discussed in person. Among them, spending 50 million can allow Messi to participate in a dinner party, and also allow Messi to live stream and promote products during the dinner party. "There is no problem for more than a dozen of you. Messi can salute Baijiu one by one.". In addition, the staff at "Go Show" stated that besides Messi, Aguero from the Argentine national team can also be arranged, but the price will not be too cheap, which is not much different from Messi's 50 million.
The staff member stated that if these celebrities are invited, they need to pay 50% in advance, and if they are not invited, there will be no compensation for breach of contract.
Red Star News reporters have noticed that other people have previously announced that after the international football invitation match between the Argentine national team and the Australian national team on June 15 this year, Messi can have a meal together for only 300000 yuan, and Messi will come to toast. On June 5th, the Beijing Public Security Bureau posted on Weibo that "if these thirty omnipotent were deceived, then the police officer would toast you," clearly stating that "Messi's toast" was a scam.
"Going to the performance" claims to spend 50 million to arrange a meeting with Messi
Unable to provide a "successful case" of a celebrity dinner appointment: The company was once punished for publishing false advertisements
According to the notes on the short video platform, "Go Performance" belongs to a company called Shanghai Yundong Cultural Communication Co., Ltd. The company also wrote in the platform remarks that "nationwide celebrity on-site performance services have been opened" and "1V1 celebrity private customization activities" have been launched.
On June 6th, a Red Star News reporter contacted a man who claimed to be a staff member of the company. He said that if his company dares to open such a business, it must have corresponding resources. "For example, Yang Mi is 15 million yuan, and the duration of the meeting is one to two hours. We will sign a contract with you, and the best place to meet is based on Yang Mi's location. Generally, it is to arrange a dinner party, and there are only artists and no agents on site." The man said, "If you need it, you can sign a contract first, and then directly make the payment. You can only make the payment first and then arrange the meeting. Our company is in China, so you don't have to worry about being scammed."
In addition to eating, the man stated that he could also help with other "projects". "Of course I know what you mean, all of this can be discussed."
When a Red Star News reporter asked the staff of Shanghai Yundong Cultural Communication Co., Ltd. in the name of consultation to provide some successful case materials of previously invited celebrities, the staff member stated that they could not provide them. "We have just launched such a business, so we haven't been able to come up with some specific cases yet, but you have to believe that we must have such resources."
After checking the relevant information of Shanghai Yundong Cultural Communication Co., Ltd. through Tianyancha, a Red Star News reporter found that Shanghai Yundong Cultural Communication Co., Ltd., as noted in "Go Performance", was established in 2016 with a registered capital of 1 million yuan. Its business scope includes value-added telecommunications services in the second category, performance brokerage, cultural and artistic exchange planning, corporate image planning, information consulting services, etc.
In addition, the company was punished by the Baoshan District Market Supervision Administration in Shanghai in 2021 for publishing false advertisements. According to the administrative penalty decision issued by the Baoshan District Market Supervision Administration in Shanghai at the time, the market supervision department found that the advertising content previously published online by the party, such as "the company has won the 2016 National Excellent Enterprise for College Students Entrepreneurship" and "the 2017 National College Students' Challenge Cup Entrepreneurship Competition Excellent Award," did not match the actual situation and was fined 1200 yuan.
Can Cai Xukun accompany me to roast chicken for 20 million? Netizens provide pictures.
Performance Agency and Artist Agent: "This kind of promotion may be for scams or to attract attention."
Mr. Chen, who works as an artist performance intermediary, told Red Star News reporters that he has been engaged in celebrity performance promotion services for many years. "First tier celebrities like Yang Mi and Jay Chou either sign contracts with well-known companies or are themselves the owners of cultural companies. Moreover, they have signed many endorsements and have many restrictions on their image and participation in activities. It is impossible for them to be invited out for meals casually. These celebrities often appear on hot searches when they go out for photos, attend dinner parties, and live stream sales. Don't they want their future anymore?"
Mr. Chen said that although the celebrities he usually helps to contact for work are not top-notch artists, when he encounters requests to invite the artist to dinner, he directly refuses them. "We often deal with commercial performances, short video shoots, and more. As artists, we can't get busy with our daily work, so we don't have time to participate in this or that dinner. I feel that this is just a way for our peers to attract attention and attract attention. The title party is good, but it's a bit vulgar."
On June 6th, Red Star News contacted the agents of multiple artists, one of whom, Ms. Fan, stated that this kind of promotion is definitely unreliable. Both the artists themselves and the companies they have signed with have many restrictions on the image of celebrities and their participation in activities. Participating in such banquets is definitely not allowed. "This may be to cheat money, or to attract attention. It is not easy to file a lawsuit for this so-called 'quotation' because they will list the information of celebrities together, which is collective. When we encounter this situation, we basically complain and handle the account."
Red Star News reporters noticed that "Go Performance" once provided a payment account to a netizen, which was displayed as a bank in Shanghai. "Go Performance" also used this to prove that it was in China.
Li Tong, a police officer from the Taiyangshan Public Security Branch of Wuzhong City Public Security Bureau in Ningxia, has long been engaged in anti telecom fraud propaganda work. He told Red Star News reporters that providing a domestic bank account does not prove the credibility of the other party. "The account may be someone else's account that was acquired, and if the other party is really a fraudster, encountering a fanatic fan may earn hundreds of thousands of 'income' at a time."
Lawyer's statement: Malicious fabrication or suspected infringement of artist's reputation rights
Fu Jian, director of Henan Zejin Law Firm, believes that if someone uses celebrities as gimmicks to attract traffic on short video platforms, it may violate the Anti Unfair Competition Law.
Fu Jian told Red Star News reporters that Article 8 of the Anti Unfair Competition Law stipulates that "operators shall not engage in false or misleading commercial propaganda on the performance, function, quality, sales status, user evaluations, honors, etc. of their products, deceive or mislead consumers. Operators shall not help other operators engage in false or misleading commercial propaganda by organizing false transactions or other means.".
Fu Jian stated that using celebrity appearance fees to attract fans and promoting in fan groups may violate relevant provisions of the Civil Code. According to Article 1104 of the Civil Code, no organization or individual shall infringe upon the right to name of others through interference, theft, counterfeiting, or other means. "If criminals use the guise of an artist to fabricate facts and conceal the truth in order to obtain illegal benefits, they may be suspected of fraud. Secondly, if the artist's appearance fee quotation is maliciously fabricated, it may lead to a decrease in the artist's social evaluation and constitute an infringement of their reputation rights."
Lawyer Chen Hao, Director of Shaanxi Dezun Law Firm, stated that the authenticity of this information needs to be screened and judged in advance. If there is a consumption intention, it is necessary to check in advance whether the information publisher has signed relevant agreements with relevant celebrities, or whether they have been authorized by relevant celebrities or brokerage companies. Information publishing platforms should also have the responsibility of reviewing and reviewing information. If it is found that the information is false, the platform should take relevant measures such as blocking it. If the information is false and leads to being deceived, relevant evidence should be retained, and timely reporting should be made to protect its own rights and interests.
On June 6th, a reporter from Red Star News reported on the situation of the enterprise through Shanghai 12315, and the staff stated that the Shanghai Market Supervision Administration will investigate this matter.
