【 Guangming Current Review 】 Caring for the Respectfulness and Sincerity Behind the "Cultural and Museum Heat" | Culture | Current Review
Guangming Review
Author: Wang Dan
This summer, the "cultural and museum fever" has continued to increase, and it is not an exaggeration to describe the passenger flow of cultural and museum museums as "surging". According to the graphic and textual updates uploaded by netizens, in popular cultural and museum institutions, all you can see are the dense figures of "people following the crowd", and the tickets for popular exhibitions are basically "slow to get". Faced with the surging passenger flow and the increasing public enthusiasm for visiting, many cultural and museum institutions have adjusted their entry policies.
According to media reports, the Shaanxi History Museum has extended its opening hours on Sunday; Multiple scenic spots and venues in Beijing have adjusted their scheduled ticket release times, with some scenic spots and venues opening earlier or later; The management office of Jiangxi Tengwangge temporarily opened the night resort... The National Cutural Heritage Administration recently issued a notice requiring all regions to strengthen the opening services of museums in summer and other holidays. For popular venues that are "hard to get a ticket", plans should be made in advance, and the number of tickets or reserved seats should be appropriately increased in combination with their own carrying capacity.
The wave of cultural and museum fever during the summer is not without signs. In recent years, with the increasing confidence and recognition of traditional culture among the public, especially young people, and the continuous iteration of new forms of presentation and expression of traditional culture, "visiting museums" has been integrated into daily life and become a way of life. On social media, topics related to cultural heritage continue to enrich and expand, frequently leading to resonance and even resonance; The cultural and tourism consumption has full driving force and unlimited potential, becoming a consumption growth point that cannot be underestimated. It is not an exaggeration to say that "cultural and museum fever" is not only an economic phenomenon, but has also become a cultural landscape.
Currently, the strong and sustained cultural and tourism research and learning atmosphere among the student population has added fuel to the "cultural and museum fever". The footsteps towards museums, art galleries, and cultural centers are full of curiosity, thirst for knowledge, and reverence for being close to history. The reverence and sincerity that knock on the door of history should be carefully nurtured. The long-lasting power of inheriting traditional culture and the spiritual seed of consolidating cultural confidence are hidden within it.
At present, it is difficult to obtain a single vote for cultural institutions and museums. Looking at it from a different perspective, it is the public's approval and approval votes for the innovative services of these public cultural institutions. However, there is still room for improvement in the level of refined management of appointment visits, especially in dealing with the difficulties of visiting special groups such as the elderly.
In relevant public discussions, adding the option of offline on-site ticket sales in addition to online booking is the loudest call to meet the ticket purchasing needs of vulnerable groups in the digital age and fulfill the willingness to "leave as soon as you say" to watch exhibitions. Another concentrated demand is based on the security and control needs of the post epidemic era, flexibly adjusting the carrying capacity of cultural and museum museums on the basis of scientific evaluation, and dynamically monitoring the ticket capacity pool to timely release remaining ticket resources; At the same time, optimize the ticketing mechanism, plug the loopholes of scalpers, not waste every ticket, and not disappoint every expectation.
In addition to improving the level of refinement and transparency in ticket booking and other services, it is also necessary to better respond to the public's demand for a rich spiritual and cultural life. It is also necessary to go beyond the perspective of one museum and one courtyard, coordinate cultural and museum related resources in a larger perspective, innovate and expand cultural and tourism consumption scenarios, carefully create a series of cultural and tourism experience routes, and lead and drive other resource providers to improve their openness, utilization, and management levels while expanding supply and better undertaking consumption trends, continuously forging core competitiveness in content output, operation, and other aspects.
This summer, we are delighted to see the "cultural and museum fever" continue to heat up, taking advantage of the situation to break new problems and start a new era.
Guangming Daily
