【 Ground Review Line 】 Jingcai High praise: Cultural consumption is becoming a necessity in cinema | movies | culture
Concert tickets are sold out in seconds, outdoor music festivals are bustling with crowds, cinemas are overcrowded, and theaters of all sizes are full of good performances... Some people describe that this summer, even hotter than the "three dog days", is the cultural market. Such a hot scene vividly showcases the popularity and potential of cultural consumption.
Summer has always been a traditional peak season for cultural consumption, and this year, on the basis of continuing the previous heat, there are new highlights. Looking at the content, the entire performance market is booming, with not only popular arts such as movies and concerts skyrocketing in popularity, but also categories such as musicals and traditional Chinese opera that are highly sought after; Looking at the momentum, cross city performances have become a new trend, and cultural consumption resonates strongly with the "fan economy". "One concert ignites one city"; Looking at the landscape, setting up cultural platforms, singing operas during tourism, observing the scenery during the day and watching operas at night, cultural consumption is bidding farewell to "single handedness" and moving towards the direction of multi industry integration and aggregation.
What is the secret behind this wave of cultural consumption frenzy, with its vibrant and vibrant performances? Many insiders say that this is a compensatory experience after three years of the pandemic. But looking at it on a longer time scale, it is a fruitful result of the two-way flow of supply and demand. According to international experience, when the per capita GDP reaches $10000, the demand for cultural and entertainment consumption will experience explosive growth. Today, China is thriving with a per capita GDP of over 12000 US dollars for two consecutive years. Days are getting better, and the demand for spiritual experience among Chinese people is constantly being released. From the holiday movie box office hitting new highs, to the traditional intangible cultural heritage workshop attracting public attention, and to museum check-in becoming an important way of leisure, people's enthusiasm for cultural consumption is evident. In addition, with the improvement of the cultural industry ecology, the introduction of new high-quality meals, and more convenient ticket purchasing methods, the combination of multiple benefits has made summer cultural consumption more popular.
Cultural consumption lights up life, brings joy to physical and mental experiences, and also tests supporting services. In this summer consumer boom, the thoughtful services of many cities are eye-catching. Convenient for everyone to watch the concert, there is a dedicated bus route with one stop direct access; Enriching everyone's gaming experience, the food festival will be launched immediately, and the boutique route will be showcased in one mirror. The combination of cultural and tourism resources, a combination of cultural and tourism integration, not only makes tourists linger and forget to leave, but also effectively enhances the city's tourism image and reputation. In addition, with a focus on the consumption characteristics of young people who love to experience, enjoy novelty, and are down-to-earth, many scenic spots are also actively seeking change. The Longmen Grottoes in Luoyang, Henan Province are creating an experience hall for "The Supreme Longmen", using holographic sky curtains to bring millennium old culture to life; The first drifting multi-dimensional experiential drama of the Yangtze River, "Zhiyin Hao," created by Hubei, will be performed on a cruise ship on the Yangtze River, allowing tourists to meet historical fragments from a century ago in Wuhan... With new formats, new expressions, and new scenes, this "breaking the circle" approach is worth learning from.
Cultural consumption is becoming a necessity. The cultural endowments of each city are different, and how to activate consumption based on characteristics is a practical issue worth serious consideration by all city managers. It is also the most important thing to leave behind in the "summer consumption fever".
