Global Connection | Immersive Cultural Tourism Illuminates New Directions of Urban Consumption in China | China | Global
In museums and cinemas equipped with VR, 3D and other technologies, immerse yourself in "people in the scenery" and experience interactive consumption charm in theme parks and personalized restaurants... With summer approaching, "immersive tourism" has become a hot topic in China's cultural and tourism industry, and this new type of experience is increasingly favored by Chinese consumers.
In recent years, digital technologies such as sound, light and shadow, and artificial intelligence have been widely applied in museums and cultural exhibitions across China. Digital technology combines sensory stimulation, lifestyle, and artistry to guide audiences to further explore relevant knowledge systems and achieve the integration of education and entertainment.
In March of this year, the pilot work of recommending, selecting, and cultivating new immersive experience spaces for China's smart tourism began. Many tourist attractions fully tap into their own architectural, industrial, cultural and other resources to create a multi-dimensional immersive tourism experience for consumers. Many new consumer scenarios are flourishing in the Chinese cultural and tourism market.
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The rapid development of immersive tourism reflects the new needs of the customer group to explore new and seek differences, as well as the new direction of China's cultural and tourism development. It also reflects the yearning of Chinese urban and rural residents for a better spiritual and cultural life. At the same time, new demand hotspots and new trends in cultural and tourism products have also pointed out new directions for China's cultural and tourism transformation and upgrading.
Camera: Fang Jinyang
Interns: Li Andong, Xu Sicong
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Xinhua News Agency's External Relations
Xinhua News Agency Tianjin Branch
Joint production
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Produced by Xinhua News Agency's International Communication Integration Platform