From the "second light" of tickets to see the heat of traditional culture: cultural confidence ignites tradition | culture | tickets

The teeth of the Yuanmou people dating back 1.7 million years, the skull of the Yunxian people dating back 1 million years, and the skull model of the upright human from Zhoukoudian dating back 700000-300000 years... In the scorching summer, walking into the South 3 exhibition hall of the National Museum of China, it feels like traveling through millions of years of time and space. Many parents bring their children who have just finished summer vacation to explore the wonderful topics of "who we are" and "where we come from" from the rich and colorful lives of ancient humans.

This summer, accompanied by heatwaves, is the enthusiasm of people to visit museums. Whether it's the National Museum of China, the Palace Museum, Shaanxi History Museum, and other popular venues, they are all hard to come by with tickets, making them the top choice for many tourists. However, it is not just museums. In recent years, cultural programs, intangible cultural heritage techniques, China-Chic cultural and creative, and ancient clothing have become new fashions. Behind these "people following the crowd" lies the shining Chinese excellent traditional culture and a firm cultural confidence.

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Visit the "Yujian Liangzhu" at the Shanxi Museum, enjoy the "Qingyun of Blue and White" at the Liaoning Provincial Museum, and experience the "Fuhang World" at the Fujian Museum... This summer, museums across the country have held unique exhibitions, embarking on a journey of exploring "why China" for tourists.

"Nowadays, children like to come to museums, experience the historical and cultural atmosphere, and learn a lot of knowledge. Every time they come to exhibitions, they feel a sense of pride of 'entering China without regrets'. Ms. Wu from Jiangsu planned her route early on and took her whole family on a' cultural and museum tour '.".

The exhibition site of "Fengming in the Creek - Anxi Historical and Cultural Exhibition". Provided by the National Museum of China

"Everyone said that the best way to learn about a city is to visit the local museum, so we're here." College student Zhang Yi and his classmate Li Tiantian are both traditional costume enthusiasts. The two of them took advantage of the summer to come to the Henan Museum, wearing Hanfu and shuttling between cultural relics, attracting the attention of many tourists.

"When I stand in front of cultural relics and quietly admire them, it feels wonderful, as if I have detached myself from real life and imagined its story from a thousand years ago through mottled traces. History and modernity intersect here," Zhang Yi wrote on social media after visiting.

A museum is a big school. The popularity of museums is further igniting the strong interest of the public in Chinese civilization. As Ma Xiaolin, the director of the Henan Museum, said, entering museums has become a new normal of public life, and wearing Hanfu to buy cultural and creative products has become a new fashion for young people. Chinese excellent traditional culture is shining with new vitality in the new era, and historical consciousness and cultural confidence are becoming more deeply ingrained in people's hearts.

Traditional culture is hot, innovative, and revitalized

The rise of the museum craze is not just a flash in the pan, but has traces to follow. Wang Xudong, the director of the Palace Museum, believes that the emergence of this phenomenon is consistent with the country's economic and social development. "After people's material lives are satisfied, they naturally begin to pursue spiritual and cultural life, including 'going to museums'."

The Journey of a Legendary Landscape Painting stills. Courtesy of China Oriental Performing Arts Troupe

In fact, "going to the museum" is just a microcosm of the revitalization of traditional culture in recent years. Whether it is the popularity of the phenomenal dance drama The Journey of a Legendary Landscape Painting, or cultural variety shows such as National Treasure and China in Ancient Books, excellent traditional Chinese culture has found a new "flow code", which makes the public feel more cultural power and strengthen cultural self-confidence.

After three years of touring and more than 300 performances, Meng Qingyang, a young dancer, continued to follow the troupe on the third round of the national tour of The Journey of a Legendary Landscape Painting. Every time we give it our all, the result is a packed venue and continuous applause. "I can feel the tacit understanding and resonance with the audience on stage, which is the power of traditional culture and the power that the audience has given me," Meng Qingyang said.

"When creating 'China in Classics', we strive to integrate traditional classical aesthetic elements with modern television art creation based on exploring the ideological essence contained in the classics." In the heart of Tian Qinxin, the director of the National Theatre of China, as a Chinese, the Chinese culture flowing in our bloodline has been consistent for five thousand years. The famous mountains, rivers, qin, chess, calligraphy, painting, poetry, songs, and prose of the land of China have already penetrated deep into our bones and must be learned.

According to the rules of the ancients, open up one's own life. Identifying the era's rhythm of excellent traditional culture, revitalizing it on the path of inheritance and development, and maintaining strong vitality, is the key to continuously awakening the cultural genes in the hearts of the Chinese people.

Digging for vitality and continuing "hot air"

While welcoming the trend of traditional culture, how to make people go from "visible" to "understandable", from "dialogue history" to "entering history", from "check-in sightseeing" to "immersive understanding" has also become a focus of attention from all sectors of society.

Digital technologies such as metaverse, artificial intelligence, and cloud computing endow Chinese excellent traditional culture with infinite possibilities for creative transformation and innovative development. For example, based on the digital achievements of Dunhuang cultural relics and new technologies such as blockchain, the "Digital Dunhuang Open Material Library" allows Dunhuang cultural treasures to "fly into ordinary people's homes" in a new form; Xi'an Datang Night City has launched an AR guided experience project called "Shengtang Fantasy Mirror". Tourists only need to wear AR glasses, and magnificent scenes such as the Hanyuan Hall in the Daming Palace will appear in front of them... In a tangible, perceptible, and playable experience, people can truly feel the charm of "technology+culture", bringing Youxiu traditional culture closer to daily life.

In addition, cultural institutions such as museums are constantly improving their service levels, innovating exhibition methods, and creating favorable conditions for visitors to get close to history and culture. Faced with the summer exhibition craze, the National Museum of China coordinates with surrounding institutions to open new entry channels and reduce queuing time; The Shanghai Museum extends its opening hours on weekends and nights, allowing the "Wonderful Night of Museums" to illuminate the city's glory; The Shaanxi History Museum has launched online products such as the "Solving Mysteries of Tang Dynasty Heritage" digital exhibition, opening a door to a millennium old civilization for visitors in the cloud.

In the face of the increasing spiritual and cultural needs of the people, it is particularly important to explore the vitality of Chinese culture more deeply, continue the public's enthusiasm for traditional culture, and enhance cultural confidence and self-improvement.

"To practice the concept of 'creative transformation and innovative development' of excellent traditional culture, we must rely on creativity, avoid following the trend and homogenization, and understand traditional culture from a deeper and more comprehensive perspective." In the view of Pan Lusheng, Chairman of the China Folk Literature and Art Association, it is necessary to continuously integrate new life needs, perspectives, and trends in order to maintain the eternal meaning and value connotation of Chinese excellent traditional culture, as well as gain contemporary beauty and vitality.

Chinese civilization has a long and profound history, and is a unique spiritual symbol of the Chinese nation. It is the foundation of contemporary Chinese culture, the spiritual bond that sustains Chinese people around the world, and a treasure trove of Chinese cultural innovation. The public's love for excellent traditional culture is actually a full display of cultural confidence. Only by continuously promoting the creative transformation and innovative development of excellent traditional Chinese culture can we continue the millennium old cultural heritage, inherit the genes of Chinese civilization, and promote cultural confidence and self-improvement.