From Rural Basketball Tournament to "Village Super League": Rural sports in China have become popular! Carnival | Village Supermarket | Sports

Release time:Apr 14, 2024 11:53 AM

This is the night scene of the "Village Super League" final, filmed on July 29th. Photo by Xinhua News Agency reporter Ou Dongqu

Beijing, July 30th (Xinhua) - From Rural Basketball Tournament to "Village Super League": Rural sports in China are becoming popular!

Xinhua News Agency reporters Zhou Wenqi, Luo Fei, Zhou Yan, and Jie Wentao

On the evening of the 29th, in Rongjiang County, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province, after a 2-2 draw in regular time, Chejiang Yicun Football Team defeated Zhongli Village Football Team with a total score of 6:5 in a penalty shootout, winning the "Village Super League" championship. The phenomenon level rural sports carnival, "Village Super," which lasted for over two months, came to an end.

On that day, with only 5 hours left until the start of the game, the stadium was already crowded with people. After the start of the game, whenever a player plays a good ball, tens of thousands of spectators roar, and the sound of cheerleaders hitting drums and pots and pans highlights the unique charm of rural sports.

Dong Yongheng, who participated in the finals, comes from the Zhongli Village football team and usually runs a noodle shop. Previously, due to his brilliant goals on the green field, he was known as the "powder rolling shooter king". At halftime, Dong Yongheng was drenched in sweat.

"The process is more meaningful than the result!" Dong Yongheng gasped for breath, "Being able to participate in 'Village Super' is a happy thing, and gaining friendship and happiness is more than anything else."

From Rural Basketball Tournament to "Village Super League": Rural sports in China have become popular! Carnival | Village Supermarket | Sports

On July 29th, the champion players of Chejiang Yicun team celebrated after winning the championship. Photo by Xinhua News Agency reporter Liu Xu

The sweaty running and confrontations on the field, unleashing their love and passion for life and sports, are the common aspiration of the "Village Super League" players.

Wearing ethnic minority costumes and singing and dancing performances also attract attention.

At halftime, a group of Dong men and women dressed in festive attire sing the millennium old Dong folk song. This natural harmony singing without a conductor, accompaniment, and multiple voices deeply attracted Wang Jia from Xi'an. She held up her phone with one hand to shoot, and the other hand kept waving along with the music. "Although I can't understand the Dong language, I can feel the Dong people singing their longing for a better life.".

The charm of rural sports events lies not only in the hard work on the field, but also in the display and dissemination of folk culture and excellent traditional culture.

The competition prizes are also full of agricultural flavor. The champion prize is Little Yellow Bull, the runner up prize is Black Haired Pig, and the third place winner is Tashi Fragrant Sheep.

"Village Super League" is a nickname given by people to Guizhou Rongjiang Hemei Rural Football Super League. Since last year, in Taipan Village, Taijiang County, Guizhou Province, more than 100 kilometers away from the Rongjiang River, the rural basketball game developed from the local Miao ethnic group's "June 6th" New Eating Festival basketball game has taken the lead in becoming popular. Some media refer to it as one of the fastest growing basketball leagues in the world.

From rural basketball games to village supermarkets, the "stroke of genius" on the field, the enthusiasm of the villagers, the colorful ethnic minority culture, and the rich and simple rural atmosphere quickly spread throughout the internet.

Since the start of the "Village Super League" on May 13th, millions of people have attended the competition, over 50 million people have watched online, and the total online traffic has exceeded 30 billion times. The "happy energy" of the "phenomenal rural carnival" has burst forth, infecting more Chinese people.

On July 29th, the audience watched the "Village Super League" competition live. Photo by Yang Wenbin, journalist from Xinhua News Agency

The full screen barrage and comments express the audience's love. Everyone arranges their own schedules and likes for team members and villagers from various industries, cheers on the repeated "stick to the ground chopping", "world wave", and "round moon bending knife" on the court, and pours out the enthusiastic Duoye dance, melodious Dong ethnic song, and shining Miao silver jewelry.

English football legend Owen sent his blessings: "Wishing 'Village Super League' all the best in the future. I believe you will continue to improve."

The BBC reported, "A rural amateur football tournament in southwestern China has unexpectedly become the focus of attention."

"The rural football competition held in Rongjiang County, Guizhou Province has attracted the attention of the media, social networks, and even foreign celebrities," said the website of Brazil's "Forum" magazine in a report.

The rural basketball tournament and "Village Super" in Guizhou are not uncommon. Since the beginning of this year, from the dragon boat race in Miluo, Hunan, to the "Village Volleyball" in Wenchang, Hainan, and to the "Lily Cup" table tennis tournament in Baoji, Shaanxi, rural sports in China have flourished and frequently made headlines on social media.

Yang Bing, 35 years old this year, is a Dong ethnic villager from Sanbao Dong Village in Rongjiang County and also a football enthusiast. Previously, he also served as the captain of the Kouzhai Village football team and played on the "Village Super League" field.

Although his football team did not make it to the final, he was very excited to see his familiar teammates splashing passion and sweat on the final field.

"In the past, everyone used to make plans to play football together every weekend. I never thought that one day we would be able to compete under the attention of the whole country. The 'Village Super League' has made ordinary villagers the 'protagonist' in the spotlight, which is a great encouragement for them. Yang Bing said that his hometown has also gained a new image card because of the 'Village Super League', and after poverty alleviation, the people of the Miao and Dong villages are more motivated and confident.".

This is the fireworks performance after the "Village Super League" competition, which was filmed on July 29th. Photo by Xinhua News Agency reporter Liu Xu

The popularity of "village supermarkets" has driven the development of the local cultural and tourism consumption market, benefiting the local people.

Wang Rong, who returned to his hometown to start his own business, opened a farmhouse in Rongjiang County that integrates homestays and catering. In recent months, his homestay has been fully booked every weekend. "The tourism consumption brought by 'Village Supermarket' is obvious, and 10 homestays can bring in over 3000 yuan in income every day on weekends." Wang Rong said, "Targeting the continuously increasing popularity of 'Village Supermarket', we renovated a 36 room inn in Zhongli Village and recruited 8 local villagers for cleaning and reception work."

Over the past two months since the start of the competition, the local area has attracted over 2.5 million tourists and achieved a comprehensive tourism revenue of over 2.8 billion yuan, a year-on-year increase of over 100%.

Yang Yajiang, one of the planners of "Village Super" and Vice Chairman of Rongjiang County Football Association, said that the local government has provided meticulous and thoughtful logistics support services in areas such as venue, electricity, communication, security, and environmental sanitation.

The recently issued Work Plan on Restoring and Expanding Sports Consumption by the General Administration of Sport of China proposes to focus on sports activities, increase the supply of high-quality sports activities, and encourage and guide the widespread and safe development of "village supermarkets" and "village volleyball".

"Looking towards the future, rural China is expected to unleash more 'happiness energy'," said Yang Zhusong, Associate Researcher at the National Research Institute of Tsinghua University.

The final of the "Village Super League" has come to an end, and the sports craze is still heating up in Rongjiang. Shortly thereafter, the National Food and Football Friendship Tournament will open here, with 276 teams from across the country dedicating themselves to a more exciting rural sports feast.

"Rongjiang welcomes players from all over the country! Let's share the joy of getting together for the match." As a player of the Asian army, "Roll Powder Shooter King" Dong Yongheng began to look forward to friendly matches.

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