From history to distance, this is a horse from Gansu | Cultural and Creative | Gansu
The Gobi Desert is vast, the mountains and rivers are turbulent, and the Silk Road runs through the entire territory of Gansu. Along the ancient Silk Road that has lasted for thousands of years, it gathers the grandeur and charm of beautiful mountains and rivers, carrying the glory and dreams of Chinese civilization, interpreting the poetry and distant exchanges between the East and the West, and moving forward along the "Ruyi" Gansu.
Flying in Dunhuang, the sound of camel bells. In Dunhuang, the intersection of the four major civilizations, "blocking camels" has become a hot topic on the internet this summer. With the arrival of summer, the number of local tourists is also constantly increasing. At the Mingsha Mountain Crescent Spring Scenic Area, tourists ride camels along the foot of Mingsha Mountain, and the scene is very spectacular. As of July 13th, the six major scenic spots in Dunhuang City, including Mogao Caves and Mingsha Mountain Crescent Spring, have received over 2.69 million tourists, an increase of 40.47% compared to 2019 and 347.54% compared to 2022.
Gansu, located at the intersection of the three major plateaus, encompasses all terrain and landforms except for the ocean and islands, resembling a "jade ruyi" embedded in the northwest of our country. The organic integration of historical relics and natural wonders is the most attractive place in Ruyi Gansu. One end is connected with splendid history, the other end is connected with poetry and the distance, in Gansu, one step for thousands of miles, one eye for thousands of years!
The cultural and creative belt brings "living" cultural relics and old objects with a new mission
The "Divine Horse Comes" series of cultural and creative works. Photo by People's Daily reporter Huang Fan
In Gansu, there is a popular horse on the internet - the cultural and creative "Green Horse" from the Gansu Provincial Museum.
Its prototype is the "Treasure of the Gansu Provincial Museum" - Copper Running Horse, also known as "Horse Treading on Flying Swallows". It was unearthed in the Leitai Han Tomb in Wuwei City, Gansu Province in the 1960s and was designated as a symbol of Chinese tourism in 1983.
The green furry horse grinned with a cute and silly image, and the "ugly and cute" cultural and creative "Green Horse" was highly praised by many young people. Its design team is a group of young "90s generation" who have turned originally serious cultural relics into cute, more lively ones, bringing people closer to cultural relics.
According to the staff of the Cultural and Creative Center of Gansu Provincial Museum, designers will consult a large amount of literature and related documentaries when developing cultural and creative products. At the same time, they will also observe and experience on-site, and seek inspiration by repeatedly listening to the narrator explain the story of cultural relics.
"Today we are at the Gansu Provincial Museum, specifically for drinking 'Green Horse' coffee. We really like this kind of creativity, which makes a cup of coffee have a story." College students from a university in Lanzhou took photos and checked in at a cultural and creative coffee shop, enjoying their leisure time.
The Gansu Provincial Museum Cultural and Creative Center, leveraging the "Green Horse" concept, has launched a series of beautiful, delicious, and fun cultural and creative products, including the Green Horse Kite, Green Horse Emblem, Copper Benma Cultural and Creative Coffee, and Copper Benma Cultural and Creative Ice Cream, starting from the concept of "Big Cultural and Creative". The launch of the "Shenma" series allows more people to get to know and enter Gansu through a cultural and creative product. It is understood that since 2015, the Gansu Provincial Museum has launched over 1000 cultural and creative products.
Similarly, in Dunhuang, there is a wide variety of cultural and creative products based on Mogao Caves murals, which is overwhelming, and every cultural and creative store is bustling with people. The vivid and exquisite patterns of seaweed pits, nine colored deer, three eared rabbits, and other elements are widely used in various cultural and creative products. People from all over the world bring their beloved "Dunhuang" back to their hometowns here.
Integrating Intangible Cultural Heritage into Quality Drama of Life, Interpreting the Beauty of the Silk Road
Shadow puppetry of "Flame Extinction". Qingyang Fire Protection Supply Diagram
"Oh my, it's on fire, call 119 to call the police..." Amidst the rapid sound of drums and yellow lights, a shadow puppetry called "Flames Blow Away" is taking place amidst the singing and sighing vocals. The Qingyang Fire Rescue Brigade, relying on the representative intangible cultural heritage project of Gansu Province - Huanxian Daoqing Shadow Puppetry, has innovated the form of fire propaganda by using lights to convey stories and tell safety stories.
It is understood that the Huanxian Daoqing Shadow Play, along with the Hua'er and Gesar projects, has been selected as representative works of the UNESCO Intangible Cultural Heritage of Humanity; 83 intangible cultural heritage projects in the province have been announced by the State Council as representative national intangible cultural heritage projects. In June of this year, the Gansu Province Intangible Cultural Heritage Exhibition and Sales and the Provincial Intangible Cultural and Creative Competition series were held in Dunhuang. This event has built a platform for communication and mutual learning among intangible cultural heritage individuals throughout the province. Through innovative design and effective integration with intangible cultural heritage, the activity promotes the revitalization and utilization of intangible cultural heritage, and enhances industrial upgrading and transformation.
"Through communication with students and teachers, I have learned many valuable skills and experiences, which are very beneficial for me to inherit intangible cultural heritage skills and do a good job in product design. It also allows us to present intangible cultural and creative products from a new perspective and in a more modern and youthful way." Zhang Lin, the manager of Wuer Jewelry in Gansu Province, gained a lot after participating in the event.
Watching classic plays has become a must-have during tourism check-in in Gansu. "The entire performance showcases the millennium long glory and cultural connotations of Dunhuang murals. Each scene seems to tell a story of history, outlining the magic and diversity of the Silk Road. This performance is not only a feast of art, but also a tribute to the inheritance and praise of Chinese culture. The immersive viewing experience has given me a deeper understanding of Dunhuang art." Ms. Wu, a tourist from Beijing, expressed her feelings after watching the situational experience drama "See Dunhuang Again".
The stills of "Silk Road Flower Rain". Provided by Gansu Provincial Department of Culture and Tourism
Since the beginning of this year, cultural and tourism departments at all levels in Gansu Province have created high-quality tourism performances, expanded tourism consumption, and enhanced the strength of the cultural industry, achieving practical results. "We will organize and implement regular on-site performances of the dance drama 'Silk Road Flower Rain' in Lanzhou, and launch new tourism on-site performances such as' Le Dong Dunhuang ',' Thousand Hands and Thousand Eyes', and 'Tianma Xing'. After polishing and improving, 'Tianxia Xiongguan' and 'Returning to Zhangye' will be put back into operation. The province has invested and operated 17 on-site tourism performance projects, achieving box office revenue of 70.3684 million yuan and receiving 1.2748 million domestic and foreign tourists." said Zhang Lintao, Director of the Art Department of the Gansu Provincial Department of Culture and Tourism.
It is reported that a total of 10 projects in the province have been selected for the list of national art fund funded projects in 2023. From January to June, nearly 13700 cultural performances were organized in various cities and prefectures throughout the province, benefiting nearly 12.98 million audiences and comprehensively promoting the prosperity and development of the cultural performance market.
Technology empowers cultural tourism, revitalizing the ancient Silk Road with new vitality
"I feel like I've traveled through time and can actually experience the lives of our ancestors firsthand." After visiting the immersive digital experience museum at the Gansu Provincial Museum, Ms. Guo from Chengdu, Sichuan found it fun and interesting. "Mythical stories have also become vivid and visible, making this exhibition experience particularly immersive." It is reported that since the museum's operation, the average daily visitor reception has been around 300 people, and the peak period can reach 700 people.
"Shocking! Beautiful! Only these words can describe the feeling after seeing it." Netizens exclaimed after seeing exquisite murals and colored sculptures in the "Cloud Tour Dunhuang" mini program. In April of this year, the "Digital Scripture Cave" was officially launched, reproducing the Dunhuang Scripture Cave with millimeter level high precision in the virtual world, allowing the unearthed cultural relics at home and abroad to be reunited, reshaped, reproduced, and reborn in a new way. In the "turn on" viewing mode, the originally dim corridors and murals are illuminated one by one, allowing users to immerse themselves in the infinite charm of Dunhuang culture.
A mobile game platform for Gansu. Provided by the Science and Technology Information Department of Gansu Provincial Department of Culture and Tourism
Empowering cultural tourism with digital technology has always been the work of cultural tourism professionals in Gansu. At the Gansu Provincial Cultural and Tourism Big Data Monitoring and Command Center, the large screen dynamically displays the real-time number of tourists and real-time images of the main attractions in Gansu. "The platform has access to 13 types of data, including public security, highways, railways, civil aviation, meteorology, and scenic areas. It processes an average of 700 million pieces of data per day and has built 60 data analysis models for passenger flow analysis and source area analysis. We better serve tourists by analyzing these data," said Qin Bingfeng, Director of the Science and Technology Information Department of the Gansu Provincial Department of Culture and Tourism.
In addition, in order to better use Internet technology to solve the needs of tourists for "food, accommodation, transportation, travel, shopping and entertainment" in a one-stop manner, Gansu has built a "mobile phone tour of Gansu" tourism intelligent platform, which has realized the functions of intelligent tour guide, route query, voice explanation, VR panorama, time-sharing booking, tourism complaints and other functions of the provincial 4A and 5A tourist attractions, and has improved the intelligence, informatization and convenience of Gansu's cultural tourism services. At present, the "One Mobile Tour of Gansu" comprehensive service platform has integrated tour guide information from 113 4A level and above scenic spots in Gansu Province, achieving online display of 814 farmhouses, 573 travel routes, 9695 registered tour guides, and 6843 hotel and family hotel bookings, with a total of over 15 million tourists served.
Currently, Gansu is experiencing a peak tourism season. As of July 9th, the overall summer order volume in Gansu Province has increased by 171% year-on-year, with inter provincial travel orders accounting for 90% and parent-child orders increasing by 261% year-on-year. Since July, the Lanzhou Station has sent an average of 100000 passengers per day, and the daily passenger throughput of Lanzhou Zhongchuan International Airport has reached 60800. More and more people are entering and understanding Gansu, integrating into the beautiful Silk Road, and experiencing the pulse of history.
"If I could only go to one place in my life, I would choose Gansu," said a netizen in a video promoting Gansu. The Yellow River culture, agricultural culture, Silk Road culture, ancestral culture, medical culture, and folk culture have a long and rich history. The deserts and Gobi, high mountains and plains, grasslands and forests, Yellow River wetlands, glaciers and snow capped mountains complement each other. Gansu is waiting for you to come!
