Food festivals, cool tours, study tours... Summer consumption is booming, and various activities are soaring in popularity. Parent child | tourism | activities
Recently, the Ministry of Commerce and local commercial departments have seized on the summer consumption peak season, launched a series of activities such as Food Festival, Night Life Festival, Summer TESCO Group Festival, and increased preferential subsidies in catering, home appliances and other fields to promote consumption.
Various activities emerge endlessly
The 2023 National Summer Consumption Season and Chongqing Life Festival has recently been launched in Chongqing, opening the curtain on summer and night consumption. A series of themed consumption activities such as "Night Flavor", "Night Health", "Night Appreciation", "Night Play", and "Night Shopping" have been held, as well as more than 200 special activities integrating business, culture, tourism, and sports.
Wang Shunhui, Director of the Consumption Promotion Department of the Chongqing Municipal Commission of Commerce: At the same time, we have strengthened the linkage between Sichuan and Chongqing, as well as the integration of resources from various financial institutions and e-commerce platforms, in order to provide more diverse and rich consumption supply for summer consumption.
Recently, the "Chinese Cuisine Gathering · Understanding Shaanxi" catering consumption season activity was launched in Xi'an. In the next three months, various regions in Shaanxi will hold Shaanxi Cuisine Culture Festivals, Shaanxi Cuisine Exploration Tours, and dining skills touring exhibitions, as well as online and offline promotional activities.
Wang Chaojun, Deputy Director of the Trade and Service Industry Department of the Shaanxi Provincial Department of Commerce: We will organize a total of 222 catering specialty promotional activities throughout the province, comprehensively boosting confidence in catering consumption and stimulating vitality in catering consumption through these activities.
Henan has introduced 110 policy measures and organized over a thousand diverse and rich consumer promotion activities. Shandong Zibo highlights cool consumption, nighttime consumption, and summer consumption, while also launching the Zibo summer tourism consumption season. Nanjing, Jiangsu Province is creating various themed blocks and smart consumption scenes, implementing tolerant supervision of commercial activities, and enhancing the experience and activity of citizens and tourists in nighttime consumption.
The popularity of parent-child study tours is soaring
The tourism market is also very hot this summer. Student and parent-child families, as the main force in the summer tourism market, have shown strong demand for tourism consumption.
In Jiangmen, Guangdong, popular routes such as student oriented study tours and summer camps have skyrocketed in popularity, with various campsites, historical sites, museums, and cultural venues becoming popular destinations. According to data from online tourism platforms, the pre order volume of parent-child and study oriented scenic spots this summer has increased seven times compared to 2019, and the Palace Museum is the most popular "check-in spot".
Shi Jinjie, the person in charge of a travel agency in Beijing: Before June, we should have more than 30 tour guides. By the end of June to early July, we have already had over 60 tour guides. One day, we may bring two or even three tour guides to the Forbidden City.
Strong sales of sunscreen products
During the summer vacation, the increasing popularity of tourism and outdoor activities is driving strong sales of various sun protection products.
In summer, the sales of sun protection products such as umbrellas and hats in department stores are very popular.
Online, various sun protection and cooling products have also experienced sales peaks. According to platform data, sales of sunscreen related products have exploded since July this year, with a year-on-year increase of 841% in sales of fashionable sunscreen clothing.
In the scorching summer, many car owners are also sun protecting their cars. At this car decoration store in Xiamen, staff are busy cleaning car windows and preparing to apply sunscreen to vehicles. The store manager explained that since the beginning of summer, due to the booming business, the technicians in the store have also started working overtime.
Store Manager Xu Zhangwen: For our store, we usually apply around 200 sunscreen films per month.
