Focus on "Digital Villagers" in Rural Revitalization Digital | Technology | Rural
Author: Song Qingyu and Fu Wei
By utilizing digital technology, more and more people have overcome the constraints of physical space on themselves, using digital tools to complete various tasks online, no longer relying on traditional office work modes or fixed working hours, increasing the flexibility of work forms and the freedom of individual development. These people are called "digital vagrants". In recent years, more and more "digital vagrants" have settled in rural areas, transforming from "digital vagrants" to "digital villagers". Currently, many artists, technology workers, and entrepreneurs have established studios, training bases, and entrepreneurial towns in rural areas, becoming a beautiful scenery in rural revitalization.
The new characteristics of talent mobility in the digital age have changed the way talents enter rural areas, providing a new possibility for the revitalization of rural talents. The livable ecology and humanistic sentiment in rural areas are important factors that attract "digital villagers". For various talents who have lived in cities for a long time, they can experience pastoral songs and the smoke of cooking in the countryside. At the same time, digital tools help "digital villagers" overcome the constraints of work space, achieve work completion in rural areas, and maintain cooperation between different teams online.
Rural revitalization has entered a new stage, and rural development has put forward new requirements for talents. The emergence of digital villagers has brought new opportunities for rural development. Unlike traditional talent migration to rural areas, a considerable number of "digital nomads" are outstanding talents such as technology workers, artists, and entrepreneurs who flow globally, connecting capital, technology, markets, and other resources in cities and even globally. This group works and lives around the county, allowing many external factors to spill over into the countryside. The development elements they bring, such as capital, technology, market, and operational concepts, not only provide possibilities for upgrading existing industries, but also promote the development of new industrial forms such as rural cultural industries, characteristic industries, and county-level e-commerce.
Taking the development of agricultural e-commerce as an example, the agricultural e-commerce industry is an important scene for "digital villagers" to showcase their skills. On the one hand, in the production of agricultural products, there is a need for professional talents to improve the standards and quality of the agricultural product breeding process to meet market demand; On the other hand, the market positioning, product packaging, and brand operation of agricultural products require comprehensive transformation and upgrading based on terminal sales data and consumer preferences. In recent years, many e-commerce operators and live streaming sales companies located in first tier cities and provincial capital cities have dispatched staff to various counties to carry out overall planning, operation, and development of agricultural product e-commerce in these counties. These digital talents have a high degree of mobility, and it is this group that closely connects rural areas, counties, large and medium-sized cities, and even the global market.
To fully leverage the positive role of "digital villagers" in rural revitalization, it is necessary to further catalyze their chemical reactions with rural elements, promote the full integration and common development of these resources with county-level society and existing industries. One is to strengthen the construction of rural information infrastructure, and improve the level of rural digitization through network infrastructure construction, public support platform construction, and digital upgrading of traditional infrastructure. The second is to formulate corresponding systems and policies, establish various platforms and channels, and promote the effective and stable interest linkage mechanism between "digital villagers" and surrounding villages and residents. The third is to fully leverage the technological and conceptual advantages of "digital villagers", and cultivate local talents for rural areas through various training and county-level entrepreneurship competitions, transforming external technological and talent advantages into endogenous development momentum for localization.
Guangming Daily
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