Focus Interview | How long does it take for a novice painter to become a master of traditional Chinese painting? Cultural Expo: 5-second Technology | Digital | Traditional Chinese Painting
Recently, the 19th China International Cultural Industry Expo and Trade Fair came to an end. And all the newly released 15th Top 30 National Cultural Enterprises participated in the Cultural Expo. They represent the strongest strength of China's cultural industry. At this cultural expo, over 120000 cultural products were exhibited, with over 4 million attendees. More than 4000 cultural industry investment and financing projects were displayed and traded on site, with a total transaction volume of 3.42 billion yuan. The exhibition results reached a new high.
This year's Cultural Expo showcased an unprecedented level of trading and achieved new heights in exhibition results. For the 14th time, all 31 provinces, autonomous regions, municipalities directly under the central government, and Hong Kong, Macao, and Taiwan regions have participated in the exhibition. Among the participating enterprises, leading cultural enterprises account for more than 70%, and all the newly selected 15th "Top 30 National Cultural Enterprises" from China Publishing Group Co., Ltd., China Film Corporation, China International Television Corporation, and others participated in the exhibition.
If you want to talk about the most attractive booth of this cultural expo, Zibo Barbecue is one of them. But how did barbecue get into the Cultural Expo? Originally, this is a 2.8 meter long soft clay miniature landscape that vividly reproduces the real-life scene of Zibo barbecue. In addition, the glass barbecue feast on the booth has also attracted many people to take photos and check in. Of course, there are still delicious foods to eat on site - the famous Shandong pancake.
Not long ago, General Secretary Xi Jinping emphasized at the cultural inheritance and development symposium that continuing to promote cultural prosperity, building a cultural power, and building a modern civilization of the Chinese nation from a new starting point is our new cultural mission in the new era.
Since its first launch in 2004, the Cultural Expo has become the best stage to showcase the achievements of cultural construction and innovation, as well as an important platform to showcase cultural confidence and promote the construction of a cultural power. At this year's Cultural Expo, audiences can witness the beauty of porcelain, listen to the rhythm of chimes, and fully enjoy the beauty of traditional Chinese culture. The on-site display of intangible cultural heritage inheritors from all over the country is particularly popular.
In the Jiangsu exhibition area, a white haired elderly person who is doing needlework is eye-catching. She is Wang Xiuying, the inheritor of Jiangsu Provincial Intangible Cultural Heritage Project. The Xuzhou sachet made by Grandma Wang is called Needle Stick, which has rich cultural connotations and value. It has been selected as one of the first batch of national intangible cultural heritage expansion projects. Also attending the exhibition with Grandma Wang this time is her granddaughter Sun Geyao. While learning traditional crafts, Sun Geyao boldly innovated and attempted to incorporate more techniques and materials.
Wang Xiuying's granddaughter Sun Geyao: Innovation is not only necessary in appearance, but also in technology. We add bright and dark tapping needles to the 3D printing board, and we have 6 computer software copyrights. Applying them to sachets can improve production efficiency by 30% to 50%. Previously, we only brought traditional brands to exhibitions, but this time we brought my innovative brand to the exhibition.
The inheritance of intangible cultural heritage is not only about guarding the past, but also about exploring the future. The "new generation of intangible cultural heritage" represented by Sun Geyao has found a balance between innovation and inheritance. They not only respect and preserve tradition, but also strive to integrate modern elements, develop cultural industries, and drive rural prosperity.
Wang Xiuying's granddaughter Sun Geyao: On the first day, there were a lot of people and many exhibitors came to visit and cooperate with me, such as giving us some logos or helping him customize some sachets. We have driven over 300 villagers from Mazhuang Village to work together, and the daily output can reach 3000. Last year, the annual output value of Mazhuang sachets was 8 million yuan.
Today, the Xuzhou sachets made by Sun Geyao are called "China-Chic", an intangible cultural heritage by young people, and are a symbol of fashion. At the exhibition, we can also see many of these traditional and modern China-Chic cultural and creative products. For example, in the exhibition area of the National Version Museum, which is built with Chinese ancient elements such as curtains, screens, and rules, some cultural and creative products designed based on unearthed cultural relics have been widely praised. For example, the figurines of the Yuhang Terracotta Warriors are handmade. At first glance, it is an astronaut, but when you open the hat, you can see that it is actually a Terra Cotta Warriors, which vividly combines China's profound traditional culture with aerospace technology.
Chinese culture has a long and rich history, and Chinese civilization is vast and profound. Only by comprehensively and deeply understanding the history of Chinese civilization can we more effectively promote the creative transformation and innovative development of excellent traditional Chinese culture, and more effectively promote the construction of socialist culture with Chinese characteristics and the construction of modern Chinese civilization. In addition to a variety of cultural and creative products, various immersive experiences at the exhibition site have been highly praised. With the power of technology, in the immersive experience space along the central axis of Beijing, ancient Chinese culture can be seen, heard, and touched.
Zou Luwei, Director of the Cultural Industry Development Guidance Office of the Propaganda Department of the Beijing Municipal Party Committee: We have utilized satellite remote sensing and naked eye 3D related technologies to present our 700 year history of the central axis in the most beautiful way.
The 4D spatiotemporal product of the "Beijing Central Axis Spacetime Module" in the Beijing exhibition area has moved the real world's central axis to the cloud, and relies on digital twins, cloud rendering, spatial information and other technologies to restore the detailed appearance of the central axis in different historical periods, allowing people to see the continuous dynamic evolution of the central axis over 700 years in a three-dimensional scene.
Li Yang, Chief Planner of Tencent Digital Axis Project: We hope to use technological means to restore the historical situation at that time. Everyone inside has their own schedule, and according to our historical facts, we can make their living habits. Perhaps in the future, we can truly have digitalization, such as scenes from the Yuan, Ming, and Qing dynasties, where we can observe the way people lived during that era.
It is understood that the 4D product of the Beijing Central Axis Spacetime Module will be officially launched. At that time, netizens can enjoy the complete evolution of the 15 heritage sites along the Beijing Central Axis on its official website over a 700 year history.
At this cultural expo, the application of digital technology can be seen everywhere, whether it is the construction of exhibition booths or the display of culture. For the first time, a "Digital China" themed exhibition area was established, and cultural enterprises with new technology applications such as 5G, big data, cloud computing, and artificial intelligence participated in the exhibition, showcasing the new trend of cultural industry development led by culture, empowered by digital technology, supported by technology, and integrated innovation in China.
Hu Penglin, Vice Dean of the Cultural Industry Research Institute of Shenzhen University: The Digital China Exhibition Area is the highlight of this year's Cultural Expo. Firstly, it uses digital technology to protect and inherit cultural heritage, and also uses digital imaging to tell the story of nine ancient Chinese cultures, including Yangshao, Hemudu, and Sanxingdui; The second is to create new digital cultural scenes through digital technology, which has strong innovation in content form and integrated development.
Experiencing an AI painting is the wish of many exhibition watching children. How long does it take to become a master of traditional Chinese painting from a novice painter? The answer given to us by the Cultural Expo is 5 seconds. A technology company in Shenzhen has just developed an AI painting machine that continuously evolves its design based on the patterns drawn by users, and finally creates and synthesizes overseas style landscape paintings through rich associations.
Beside the AI painting, the National Cultural Relics Protection Department's Mother Wu Da Fang Ding, Bronze Vertical Eyed Mask, Four Sheep Fang Zun, Yue King Goujian Sword, Zeng Hou Yi Bianzhong, and others are presented in digital form to the audience. Exhibitors use digital twin technology to reproduce or reconstruct the digital image of cultural relics and heritage, thereby achieving the protection, restoration, permanent preservation, and dynamic inheritance of cultural relics and heritage. Viewers can not only see some real replicated cultural relics and heritage, but also experience virtual digital cultural relics and heritage, experiencing the vitality that digitalization brings to traditional cultural relics and heritage between reality and reality.
Zheng Xun, Chairman of Shenzhen Yibotang Environmental Art Design Company: There is not a single physical exhibit in the entire exhibition area, almost all of which have been designed and implemented using our digital methods. In the future, using the Internet and data expression will be a very important part of the cultural and creative industry.
Civilization is colorful through communication, and enriched through mutual learning. The increasingly international cultural expo is a cultural golden bridge for China to go global and for the world to understand China. In the "the Belt and Road International Pavilion" of this ICIF, more than 50 countries and regions and more than 300 overseas exhibitors gathered here. The Persian carpets of Bangladesh, the block printing and dyeing of India, etc. are full of exotic exhibits, and exhibitors and purchasers from all countries gather here. The Cultural Expo is becoming a grand stage for the integration and mutual learning of different cultures. Here, diversity is achieved through inclusiveness, excitement is achieved through diversity, and shared prosperity is achieved through exchange and mutual learning, ultimately benefiting all humanity.
Gathering friends through "literature" and gathering talents through "Bo". As the highest standard, largest scale, most effective and influential exhibition in the field of China's cultural industry, the Cultural Expo has become an important engine for promoting the development of China's cultural industry, an important platform for Chinese culture to go global, and an important window for expanding cultural openness to the outside world. Culture is like water, infiltrating silently. At a new historical starting point, we must better shoulder the new cultural mission, adhere to integrity and innovation, promote cultural prosperity, continue the historical context, and write a contemporary chapter.
