Fighting in the world of traffic, "Kill Matt Founder" Luo Fuxing: End of the Road Kill Matt Kill Matt | Lipstick | Traffic
Colorful hedgehog heads are reflected in the darkening sky behind the intersection, and exaggerated eyeliner and dark lipstick sometimes cause passers-by to stop or whisper. In the tenth year of the encirclement and suppression of the Kill Mart culture, we met the former founder of Kill Mart, Luo Fuxing, on the streets of Jing'an District, Shanghai. He came to Shanghai to participate in a joint shooting of a subculture street clothing brand.
What kind of person is Luo Fuxing? Born in 1995, he was labeled with many labels: left behind child, "factory brother," hairstylist, godfather of the killer, artist... "I am a living person, a lovely person." He grinned with his hands on his cheeks, not caring how others defined him.
Once upon a time, many workers recognized each other with similar killer hairstyles, strolled on the ice rink, or teamed up to play with their speakers, also heating each other up in online QQ groups. Looking back at the subculture of "killing Matt" in the past, Luo Fuxing's understanding is that it is more like a way of life for a group of people.
At the peak of his career, he managed over twenty family groups alone, which was his second job outside of working in a factory. He cherishes the self-identity and sense of value that grows in a barren environment. But this group has always been marginalized and controversial.
In late May, Luo Fuxing participated in the shooting of a joint clothing brand in Shanghai. The volunteers recruited on a temporary basis have replicated the original family of the Shamat
Now, in the world of traffic, Luo Fuxing continues to fight as the founder of Kill Mart. The short video he released with a killer hairstyle often garners millions or even tens of millions of views, attracting many "sinking brands" to come knocking on their doors. "Basically, they shoot two videos a month and spend the rest of their time playing games at home, earning tens of thousands of yuan.".
But Luo Fuxing is also sometimes conflicted: he has become a symbol of the culture of killing Matt, but he does not care whether this culture will be eliminated. "The hairstyle of killing Matt has long been independent of killing Matt, and it does not affect my creativity."; He felt like he was missing out on being a part of the factory screws, but as he looked at the densely packed white-collar workers in the Lujiazui Financial Center, he felt that they were no different from the workers on the assembly line. "It's so uncomfortable to see them. If I were like them, I would go crazy," he said
After 2013, Kill Matt was besieged, and the family's major QQ groups and Tieba were disbanded. The lone Kill Matt was even beaten and had his hair cut off by strangers in reality. Most of the killers have disappeared from public view. In May of this year's conversation, Luo Fuxing suddenly came up with a new perspective: the disappearance of the killer Matt, "Perhaps it's also related to not being able to make a girlfriend?" Times are changing rapidly, and the era of attracting girls to add QQ with just a few fresh hairstyles has passed.
Young post-2000s are now wearing Y2K style clothing and embracing a new subculture. Luo Fuxing doesn't understand or understand this circle, but he still believes in one thing: "Luo Fuxing is killing Matt, killing Matt is Luo Fuxing", even if he takes off his makeup, even if he doesn't have hair.
Luo Fuxing has become a symbol of the culture of killing Matt, but he does not care whether this culture is eliminated or not
