Explaining should be "meticulous", Xinhua News Agency commented on the summer museum craze: Research requires real learning

Comment: Visiting should not be impolite, and even museum visitors can also observe people

The top stream of cultural tourism this summer is undoubtedly in museums across the country. Popular museums are crowded at first glance, and many museums have broken the tradition of not closing on Mondays, still unable to meet the needs of audiences.

The museum is on fire, which is naturally a good thing. However, some uncivilized behaviors fostered by "conformity" have caused great harm to some tourists and museums.

Some people treat museums as places for strolling children, allowing them to play and run around; Someone has been occupying the best filming spot for a long time, not closing or leaving the venue; There is a so-called "commentator" who shouts without scruple... This makes the normal visitors unable to roast, "I thought that the museum was quiet, comfortable and serious, but now it is noisy like a vegetable market." "Why is it so difficult to watch a private exhibition quietly?"

Uncivilized behavior, of course, needs to be regulated.

To this end, cultural and museum institutions such as the National Museum of China and the Forbidden City have successively introduced rectification measures, clarifying the prohibition of private commercial photography, self media live streaming, and the prohibition of wearing slippers or revealing clothing entering, striving to provide tourists with a quiet, comfortable, and civilized tourism environment. Many people applaud these bans and say, "Museums are not amusement parks, so of course, we must abide by relevant etiquette norms."

This "regulation" not only requires a simple ban, but also requires more effort in two "consciousnesses".

Firstly, efforts should be made to promote the awareness of respecting cultural relics, allowing tourists to enter museums with a sense of admiration.

Cultural and museum venues are places where people become popular, and all the cultural relics and treasures exhibited are the condensation of civilization and the accumulation of history. The correct way to visit is to stop and observe, learn with dedication, and perceive the beauty of culture. We should encourage visitors to restrain themselves from their clothing and behavior, cultivate a sense of respect for cultural relics and historical sites, which is to respect civilization and history, and have a heart of admiration when viewing.

Let visitors understand that those uncivilized exhibition behaviors are a dissolution of their cultural significance, a lack of respect and etiquette.

Secondly, efforts should be made to transform service awareness, and cultural and museum institutions should embrace the audience with an innovative attitude.

In addition to the disorderly appearance and shouting, the uncivilized behaviors that "annoy" many museum visitors have also seen some new "uncivilized" phenomena in recent years, such as the online red broadcast and commercial photography that many visitors roast about.

Chaos should be taken seriously, but the underlying needs should also be taken seriously. In recent years, "museum+Internet" has made traditional culture more attractive. A series of life oriented and fun oriented short videos allow many people to experience the beauty of cultural heritage without leaving their homes. The innovative gameplay of young people has also contributed to the museum's repeated popularity. The chaotic scenes of noisy internet celebrities and live broadcasts to some extent reflect people's demand for cultural heritage. In this regard, the "management" of the museum should be both blocked and lax. On the one hand, we must resolutely stop the chaos of live streaming that affects the exhibition experience of tourists. On the other hand, museums themselves must constantly innovate and unlock "new gameplay", such as meeting the needs of more "cloud" tourists through official live streaming and other means.

Visiting museums, "civilization" is the background. In the museum, one can enjoy thousands of years and see civilization in every inch. Visiting museums is also about observing people. Everyone should uphold this background, and "going to museums" is the true way to experience a better life.

Second evaluation: History cannot be joked about, museum explanations should be meticulous

"I can't make an appointment, I can't make an appointment at all. When I grabbed the ticket, I went to see that tour guide. It's not there anymore, I have to wait a week in advance..." This is an experience shared by a parent at the beginning of summer vacation, about making an appointment for the museum's tour guide.

This summer, with the popularity of museum visits, the demand for museum explanations among tourists has sharply increased. However, the museum's explanation resources are limited, so purchasing so-called social explanation services has become another option.

However, some social explanations are very unreliable: some commentators confuse archaeology with tomb raiding, and even say that "archaeology and tomb raiding are the same"; Some people talk about secrets, legends, and unofficial history without verifying their content; When introducing cultural relics, some people say things haphazardly and even mispronounce their names

In order to maintain a good visiting order and optimize the visiting experience, some museums have begun to establish rules for explanations.

Not long ago, the National Museum issued a notice on regulating the order of explanations inside the museum. The notice states that without the permission of the museum, no unit or individual is allowed to carry out explanatory activities inside the museum. Units that conduct lecture activities within the museum due to work needs must submit an application 5 days in advance, reporting materials such as lecture content, lecture personnel, activity process, safety responsibilities, etc.

As soon as the news came out, many people expressed their support: "Some wild guides who talk nonsense should be well managed." Joking about history, or even talking nonsense about it, can bring negative guidance and social impact, especially for children, which is more likely to cause deviations in historical knowledge and cognition.

History cannot be joked about. Meanwhile, how museums can better meet the increasing demand for explanations is also a topic worth considering.

In fact, the explanation to non museum parties should be viewed dialectically. Although the interpreters outside the museum vary greatly, there are also enthusiasts among the public who have conducted extensive research on cultural relics, exhibits, history, and culture. And the needs of visitors for explanations are becoming increasingly diverse and personalized: some people like to listen to internet celebrities for explanations, while others like to listen to expert professors for explanations

Museums can make good use of these social explanatory forces, flexibly attract skilled folk interpreters, alleviate the shortage of interpreters under diverse needs, and strengthen interaction and two-way travel with the public. The prerequisite for effective use is to ensure accurate entry. The relevant departments should strengthen the standardized management of social commentators, establish certain thresholds, and enable social commentators who can speak and are good at speaking to play an auxiliary role in accordance with the law and regulations.

In addition, some museums explore the use of intelligent methods such as digital explanations to enrich their teaching resources, innovate teaching methods, make teaching interesting, and make it understandable and enjoyable for the public to listen to. These good experiences and practices can be generalized.

The prohibition should be thorough, and the services that should be followed should be kept up. I hope the museum can enrich its explanations, help everyone "deeply read" cultural relics, understand history, and nurture everyone's enthusiasm and longing for traditional culture.

Three comments: The popularity of study tours cannot be changed, and museum research requires real learning

The summer vacation is coming to an end, and the popularity of museums remains undiminished.

Open social media and search for the keyword "museum" to find a lot of related information. Along with it, another popular entry on the hot search list is "study tour". This summer, "Museum Study" has become popular. Data shows that this summer, museum research and learning product orders surged by 235%.

Entering the museum, the figures of teenagers are everywhere. When we are delighted by the enthusiasm of the younger generation for traditional culture, we also notice some issues behind the "museum research fever" from related topic discussions. Netizens remind, "Don't let the enthusiasm for good museum research turn sour."

People's concerns are reasonable. The profit-making behavior of some merchants encroaching on public resources has turned the "museum research and learning fever" into a stalemate.

As public cultural venues, most museums are open for free. This "free lunch" is not only popular among the public, but also obviously coveted by some businesses. According to reports, a research group has launched a "private enjoyment group" in the Forbidden City, with a one-time fee of up to 1000 yuan. Not only that, but also travel agencies and study groups have taken advantage of the traffic from popular museums and exhibitions, moving their live streaming rooms directly into the exhibition hall to sell museum lectures, study projects, and other products... fully unleash their "rubbing" skills.

Of course, when it comes to "rubbing", there are always "scalpers" who can penetrate everywhere. The scalpers who always go wherever there is heat will naturally not miss this free lunch. The museum, surrounded by scalpers, originally charged 30 yuan for free admission to the Nanjing Zhongshan Mausoleum, 50-80 yuan for the Nanjing Museum, 120-130 yuan for the Shaanxi History Museum, and 130 yuan for the Suzhou Museum... The free opening has become a paid visit, increasing the economic burden on tourists and disrupting the normal operation of the museum.

In addition to "rubbing", there is also the word "causing trouble" that annoys museums and the public. This "noise" refers to the surface noise and commotion, such as children shuttling and playing around, and "lecturers" shouting and screaming, turning quiet and elegant cultural venues into noisy "markets". It not only affects the visiting experience of tourists, but may even cause safety hazards; It also refers to some study tours becoming lively sightseeing tourism, with no "study", no "learning", only "travel". Some visitors have reported seeing students from the research group sitting in rows at the museum, not observing exhibitions or cultural relics, but bowing their heads to play with their phones; Some "lecturers" lack rigor, accuracy, and scientificity in explaining historical knowledge, instilling a plethora of "unofficial history and gossip" in students. This not only misleads children, but also leads to misinterpretation of historical culture and abuse of public resources.

The popularity of museums has changed due to "rubbing" and "making noise". Some inefficient, ineffective, and even negative research tours not only increase the family burden of participants, but also have a negative impact on children's education.

The originally beautiful "museum research and learning fever" has been stirred up by this "rubbing" and lost its true nature of true research and learning.

The summer vacation is coming to an end, and the summer "museum fever" will also come to an end. But relevant departments, museums, schools, market institutions, parents, etc. need to take some new issues seriously: what is the value and methods of research tours? How to better maintain this enthusiasm and identification? Who will manage the quality and price of museum research and learning, and how will it be managed? How to balance the "travel" and "learning" of study tours? How to solve the problem of "difficult to obtain one ticket" for popular museums? Wait a minute.

Read thousands of books and travel thousands of miles. When a museum full of rich history and cultural heritage meets the eager students, what collides should be a spark of knowledge. Encouraging students to come and return with full load is the true "museum research".